Baidu's 2022 "Good Luck China Year" was launched and 2.2 billion red envelopes will be distributed

36Kr learned that this year's Internet Spring Festival red envelope war has escalated. It is understood that Baidu's 2022 "Good Luck China Year" activity has officially opened, with a total amount of 2.2 billion yuan in red envelopes. During the Spring Festival, Baidu joined hands with more than ten enterprises such as Meituan, Xiaohongshu and SF to create one-stop Spring Festival services. Baidu will also distribute the Digital Collection of the Spring Festival Edition of the Year of the Tiger during the "Year of Good Luck in China", including the museum series Thousand Hands Guanyin, the Collector's Edition of the Temple of Heaven Rui Beast, Baidu Good Luck Tiger, etc., which is also the first digital collection series released by Baidu.