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Topic for Today
Today's topic
Would you write a good review for cashback?
tea
/ Come here to participate in the tea drinking and Taoist program interaction
# Poke the picture directly into the comment area
"Praise and post pictures to find customer service to receive red envelopes"
"15 words five-star praise + photo cashback X yuan"
......
When you usually receive couriers and takeouts
Do you see a card sandwiched inside
Remind you that there is a cashback for good reviews
For these red envelopes that sound like "given for nothing".
Would you write a good review?
Comprehensive media coverage
On social platforms, many netizens shared their experiences of being tempted by merchants to praise and cash back.
Some are happy to do so.
Some of them hid their thoughts.
There is also a netizen who posted a post that has been hotly searched, in this post titled "Bear the burden of humiliation for 8 yuan, but I will be yin and yang", he "deeply reflected" on his own praise cashback operation: "Praise cashback 8 yuan, I carefully weighed it, or chose to be bought by money, but my pictures are all deformed mango pictures, I hope you can forgive my behavior." ”
On the one hand, the merchant promises a good review cashback, and this netizen is indeed a "good review"; On the other hand, the netizen reminded subsequent consumers to pay attention to the quality of the store's products through pictures, and did not fool people to buy them. It seems to strike a delicate balance between cashback and honest reviews.
However, "good reviews cashback" is illegal! The State Administration for Market Regulation recently announced the Interim Provisions on Online Anti-Unfair Competition, which will come into force on September 1, 2024. The provisions make it clear that business operators shall not use cashbacks, red envelopes, card coupons, etc., to induce users to make interactive behaviors such as designated praise, likes, and targeted voting; User reviews must not be fabricated, or misleading displays must not be used to conceal negative reviews, positive reviews must be placed in front and negative reviews must be placed behind, and reviews that do not significantly distinguish between different products.
In addition, according to the first paragraph of Article 8 of the Anti-Unfair Competition Law, "business operators shall not make false or misleading commercial promotions about the performance, function, quality, sales status, user evaluation, honors, etc., of their goods, so as to deceive or mislead consumers".
Some netizens said
It's really easy to write a good review now
Just click on the comment box
The input method automatically matches a bunch of good reviews
Would you write a good review for cashback?
Some netizens said they would
Some netizens look at the cashback amount
Some netizens resolutely won't
Many netizens support the rectification of e-commerce red envelope cashback
Would you write a good review for cashback?
Come to the live broadcast room and chat in the comment area~
Source: Comprehensive Beijing News, Xiaohongshu, Douyin, netizen comments, etc
Edit: Ziyan