As smartphones become more and more seriously rolled up, the competition is becoming more and more fierce. After entering 2022, there are major events in the mobile phone circle almost every day, and the biggest thing on January 20 may be that Wu Jing has become the spokesperson for ZTE mobile phones, in fact, this matter has been expected as early as a few days ago, but the official did not officially confirm the announcement.
ZTE hired Wu Jing as a spokesperson, and the purpose was very clear. It is to use Wu Jing's influence to increase the sales of ZTE mobile phones in China. Personally, I think that celebrity endorsement mobile phones can play a role in icing on the cake, but they will certainly play a role in sending charcoal in the snow. In the impression, Wu Jing had previously endorsed the AGM three-defense mobile phone, which also appeared in "Wolf Warrior". But how many people know how high sales of AGM mobile phones are so far?
Of course, the brand influence of AGM is incomparable with ZTE, and no matter how ZTE is also the world's fourth-ranked communication equipment manufacturer, it seems that in recent years, the mobile phone field is not well mixed, but in the field of communication equipment ZTE's influence is very large. And ZTE is also a company with core technology.
In 2021, ZTE integrates the three major brands of ZTE, Nubia and Red Devils, and is unified by Ni Fei. Moreover, the positioning of the three major brands is completely different, directly going deep into each segment. Among them, ZTE brand focuses on high-end business, Nubia faces the young market, and the Red Devils do not have to talk about the segmentation of the game mobile phone market.
As for how well it will be in 2021, we don't know. Because ZTE's overall mobile phone sales have not entered the top five in the world, we cannot estimate how big ZTE is now. However, according to ZTE's data, the overall domestic sales of mobile terminals increased by 150% last year, and the overall overseas sales increased by 50%.
It can be said that the current ZTE mobile phone is in a rising period, so what wu Jing wants to endorse is the icing on the cake and help the sales of ZTE mobile phones to a higher level. I sincerely hope that ZTE can come out of other ranks and even go to the top five in the world. As for what the future holds, time will tell.