As the only tropical island province in China, Hainan has a unique natural scenery and a good foundation for the development of the film and television industry. Since 2018, Hainan has successfully held three sessions of the "Hainan Island International Film Festival", making the development of Hainan's film and television industry a topic of concern to the people of the whole country. At present, there are nearly 200 film and television production enterprises registered and operated in Hainan, the production of film and television works continues to prosper, and the film and television industry has shown a significant growth trend. However, at the same time, it should be noted that the development of Hainan's film and television industry still has shortcomings such as insufficient talents, incomplete industrial chains, high shooting costs, and insufficient excavation of local themes. To this end, the following suggestions and countermeasures are proposed -
First, the combination of policy guidance and market cultivation, and the combination of universal support and key support.
In addition to preferential treatment in taxation, incentives, registration and other aspects, it is also necessary to highlight the advantages of special zones and free trade ports through policies, give play to the window function of being the first to try first, timely adapt to changes in the external market, and cultivate a misplaced competitive thinking.
The Provincial Film Bureau is responsible for coordinating inclusive policies such as incentive support for cities and counties to avoid vicious competition between cities and counties. Strengthen differentiated guidance at the provincial level, such as the establishment of a nationwide Hainan Film Fund, from the script creation stage to the early operation stage to focus on encouraging Hainan themes, South China Sea themes, tropical marine themes, sports tourism themes, etc. At the same time, through the establishment of relevant fixed and temporary institutions, activities, bases, etc. to promote the development of the film and television industry. For example, the establishment of a film and television project subsidy application platform, the establishment of a script trading platform, the establishment of a script research and development base, the opening of a regular Hainan director forum, the development of the Hainan director support plan, etc., can not only use the funds on the cutting edge, but also focus on encouraging the creation of some fixed types of projects suitable for Hainan.
Second, external and inline, with efficient service and information convenience to attract talents.
At present, the first-line producers, directors, screenwriters and other talents are basically concentrated in Beijing, and they can be invited to Hainan as guests through forums, friendships and other activities, and at the same time introduce Hainan's film and television basic conditions and introduce Hainan's preferential policies, so as to make them feel affection for Hainan with emotional factors and interpersonal relationships. On the one hand, these need to give play to the strength of the relevant party and government departments, but on the other hand, it is more necessary to exert social forces and encourage enterprises and individuals to introduce and inline. At the same time, we will pay attention to cultivating reserve talents in the film and television industry in hainan local colleges and universities.
The real shortage of Hainan film and television development now is middle-level personnel, which are extremely mobile, mostly freelancers. These personnel can be organized to provide them with relevant information services, life convenience services, etc., and set up relevant associations or film and television service centers to let them find a "home" feeling in Hainan.
Third, establish the concept of "big film and television" and pay attention to the creation of online film and television
Hainan was once a national network highland, and the Tianya community has contributed a number of famous IPs to the national film and television creation for more than 20 years. The combination of the film and television industry and the Internet is a new trend, and it can be seen from the increasing influence of Netflix in the United States that online film and television may surpass the traditional cinema film to become a new development direction for film and television. Therefore, with the help of the network, we must establish the concept of "big film and television" and incorporate it into unified management, unified construction, and unified planning, so that Hainan's film and television industry can achieve curve overtaking.
The low cost of online film and television investment and the short return cycle are suitable for Hainan to cultivate local small and medium-sized film and television companies and solve the problem of insufficient basic conditions for Hainan's film and television industry. Relevant departments can take the lead in organizing relevant activities with Hainan as the background, such as micro-film competitions, online film and television script collection, short video competitions and other forms of activities.
Fourth, give full play to the guiding role of the "Hainan Island International Film Festival" and highlight the elements of Hainan.
While reflecting diversification and internationalization, the film festival should further strengthen the positioning of "film + cultural tourism", lead the development of the cultural tourism industry of Hainan Free Trade Port, and highlight the characteristics of Hainan.
Actively carry out film and television innovation business in the free trade port, including cross-border transactions of film and television project copyrights, script copyrights, and cross-border transactions of derivatives. Provide a full range of domestic and foreign services for film and television enterprises to "go out" and "bring in". Combined with Hainan's location advantages and the characteristics of overseas Chinese, we will carry out relevant cooperation with film festivals and film and television institutions in Southeast Asia. At the same time, in order to encourage local film and television creation and cultivate the formation of the whole production chain of Hainan film and television, it is suggested that the "Golden Coconut Award" add the "Best Hainan Element Film" award to reward Hainan themes, marine themes and excellent films filmed in Hainan and backed by Hainan's cultural scenery.
