Lynk & Co can be said to be the most popular Chinese high-end brand in recent years, and its sales in 2021 have exceeded 200,000 vehicles. The reason is simple, because it has the "high cost performance" that Chinese consumers love the most.
Taking the Lynk & Co 03 as an example, it has a personalized design and Volvo's same engine technology from 136,800 yuan, so it is very prominent under the background of the joint venture car at the same price.
But after all, the car is used as a means of transportation, and the cost of the car in the later period is also the key. So the question is, is Lynk & Co 03 really the "first choice for young people to buy cars" as the outside world has always said? Then you may wish to read the following car cost analysis, I believe you will find the answer.
As a high-end brand of Geely, in addition to being more outstanding in product strength, Lynk & Co also receives preferential treatment in terms of warranty policy. Among them, Lynk & Co 03 has the exclusive treatment of the first owner's core components lifetime warranty, which can also reduce the cost of consumers' later car use to some extent.
In terms of parts prices, the Lynk & Co 03 also shows its identity as a high-end brand model. Because it uses core technology derived from Volvo, the price of its components is close to that of luxury brands.
It can be seen that the two basic maintenance components of the oil and machine filter are close to 1,000 yuan, and the price of accessories such as transmission oil and spark plugs is also the level of luxury brands.
It is worth mentioning that because the maintenance of Lynk & Co 03 needs to replace about 6L of fully synthetic oil, the cost of even self-maintenance will not drop too much.
The maintenance interval of 10,000 km /time implemented by Lynk & Co 03 is commendable, which greatly reduces the time cost of the owner. However, except for the first insurance, which is free, the rest of the miles are subject to paid maintenance. And due to the expensive parts and high maintenance standards, the overall maintenance cost of 60,000 kilometers exceeds 7,000 yuan.
The Toyota Ralink 1.2T model can be referenced, and its 60,000-kilometer maintenance cost is only 2463 yuan, less than 50% of Lynk & Co 03. As for the reason for the difference in maintenance costs between 1.5T and 2.0T, this is because the latter has an extra cylinder, so the price of replacing the spark plug during maintenance will be more expensive than the 1.5T version.
In terms of insurance costs, the biggest difference between 1.5T and 2.0T models is mainly the difference caused by car price and displacement, resulting in an annual insurance cost gap of about 250 yuan.
As a sports model, the maximum power of the 1.5T and 2.0T models has reached 180 hp and 190 hp respectively, and its 8.2L-8.8L/100km fuel consumption performance is already relatively economical. But due to the official requirement to refuel No. 95 gasoline, this makes its fuel cost per kilometer slightly higher than other models at the same price point.
After the integration of maintenance, car insurance, fuel costs of the three major expenditures, it can be seen that the cost per kilometer of the Lynk & Co 03 whether it is 1.5T or 2.0T models is more than 1 yuan, such a performance even in the joint venture brand medium-sized car is also high, has been relatively close to the cost of Volvo S60, so the outside world rumors "Lynk & Co 03 is the first choice for young people to buy a car" This statement is one-sided.
And interestingly, the lifetime warranty service currently provided by Lynk & Co 03 is also preconditioned, because the official requirement must be maintained throughout the 4S shop to enjoy this policy, and it is limited to the first car owner.
However, in the professor's view, even if Lynk & Co 03 has a high cost of using a car, it is still relatively excellent from a product point of view. First of all, it has a personalized and sporty styling design, which is very prominent within the level of 150,000 yuan, so it is loved by many young consumers.
Secondly, with a wheelbase of 2730mm, Lynk & Co 03 can also have a good riding space as a sports car, so that many consumers can meet the needs of home scenes while pursuing personalized appearance needs, which is in line with the habits of most Chinese families to use multiple cars.
Not only that, Lynk & Co 03 is also equipped with a 10.2-inch central control screen, a 10.25-inch LCD dashboard, leather seats, panoramic sunroof, automatic air conditioning, rear exhaust air outlet, LED headlights and other practical configurations, which makes it more competitive in the face of the same level of joint venture cars, after all, no one will put "hardcover house" this year, to buy "rough house".
Of course, the biggest competitiveness of the Lynk & Co 03 comes from its power part. It offers a choice of 1.5T and 2.0T engines with Volvo technology, with a maximum power of 180 hp and 190 hp respectively, matched with a 7-speed wet dual-clutch transmission.
The official 100-kilometer acceleration time of the two Lynk & Co 03 is 7.9 seconds and 7.4 seconds respectively, which is even compared to the 2.0T German B-class car.
So the question is, the product strength is outstanding, but the cost of the car is higher Lynk & Co 03 suitable for which consumers to buy?
The answer is obvious, it is more suitable for the vehicle quality, driving experience is more important, and the income is still good young consumers, the current 150,000 yuan level is not more unique than its domestic sports model, oh, in addition to the upcoming UNI-V.
From the above analysis, it can be seen that the Lynk & Co 03 is not the most popular model in the same price range, but we cannot mark it as "not recommended to buy".
In fact, in the professor's view, Lynk & Co 03 has no loss of BMW 1 Series, Audi A3 product strength, but it mainly plays the range of 150,000 yuan, combined with the price will appear that its car cost is too high, but in fact, most of the luxury brand compact car costs are also at this level, so this is more like a consumer perception bias.