At that time, it was jokingly called "twenty shell guns"
What was jokingly called a "grenade" at the time
When it comes to public relations, people will think of beauty temptations, money opening, nepotism, mutual use, etc., and the "cost" and content of each period are different. In the 1970s, when the economy was backward and the political climate was harsher during the Cultural Revolution, the weapons of public relations were small "conventional weapons", the most popular of which were "twenty shell guns" (cigarettes), "grenades" (alcohol), "explosive packs" (snacks, tea and other packaged items) and so on. At that time, the chief of the supply and marketing section in the factory was the most popular, and the items in the home were all kinds of things, everything was "collected" public relations items. I'm not a purchasing person, but I've also been a "Mr. PR" once.
In 1974, I was engaged in technological innovation work in the factory, and I urgently needed explosion-proof stroke switches, because there was no stock of such unconventional items in the factory warehouse, and technicians needed to go out to purchase themselves, which we called "asking for help". In that era, productivity was low, goods were scarce, and it was almost always a "seller's market", unlike today's price competition, which competed for discounts to promote.
I could not smoke, lost the conditions of "meeting and talking", and second, I was not a procurement staff, and there was no special communication fund, which was difficult to "ask for help" at that time. And I am a newborn calf who is not afraid of tigers, and I am in urgent need, so I am determined to try my luck and means.
I took the train with my assistant to Shanghai and found the XX switch factory according to the introduction in the "Mechanical and Electrical Product Catalog". As soon as I entered the supply and marketing department, I saw many people carrying various items around a table negotiating, and my intuition told me that it was the desk of the section chief. Looking closer, there were cigarette rolls scattered on his desk, which was the "answer" procedure of the first meeting, and the section chief, who was leaning back in his chair, moved the guest's "twenty shell guns" and "grenades" under the table with his feet, spat out clouds and said, "Let's rebalance the production capacity." "Just like that, I received a guest. I did not confidently hand over the letter of introduction for help: "I hereby have comrade XX of my factory to your factory to ask for help and explosion-proof stroke switch ten, please contact and support for the hope." Sincerely, salute. XXX factory. The reclining man said slowly with soot: "Our factory is full of production tasks this year, these people are here to ask for help, you are still officially ordering through the order meeting of the Electrical Engineering Bureau of the Ministry of Machinery, I am sorry that I can't meet you." He rejected me like this, no matter how much I instigated the three inches of uncorrupted tongue, how nai nai did not wear "armed" on his body, how easy it was to capture this bunker! I wanted to say something more, but the old comrades who were in the back were squeezed out of the "position", and seeing that they were all "fully armed", I had to lose the battle, and my assistant also looked at me sympathetically, so it was too miserable to go back to Beijing.
Suddenly, I remembered the advice of a friend in Shanghai: "Shanghainese people are afraid of officials, timid, and like to brag, as long as the lies are clever, they will definitely have an effect." It seems that I can only treat his human body in the same way, and I gave my assistant a look and said, "Look at me!" After a little thought, he returned to the "front line." I slapped the letter of introduction and the "physical receipt" (a kind of check for the purchase of items) in front of the section chief's desk and solemnly said, "Will you give me the switch today or tomorrow and hand it over to the Shanghai Municipal Party Committee?" I was sent by the Ministry of Petroleum, we were supporting the Vietnam front (at that time it was the period of the War to Resist US Aggression and Aid Vietnam), urgently needed explosion-proof switches, the Ministry designated your products, sent us to bring back two first, the rest please send us by express mail, delay the task of aiding Vietnam You are fully responsible! You look at it! "After saying that I turned my head and left.
We had just walked out the door when we heard someone behind us shouting, "Alas! Old, old! Please wait, there is something to say! I looked back, and the section chief chased after me and said, "We really don't have much inventory, so let's give you someone else's goods first, bring back two first, and send you the rest." You go to the storeroom, and I'll call them to let them know. After I thanked me, I went to the warehouse, picked up the goods smoothly, and said triumphantly to the assistant: "Go!" I'll take you to eat Western food and go to the most exclusive international hotel in Shanghai! In this way, we each carried a switch (about four kilograms a piece) and went to the most upscale restaurant in Shanghai to celebrate our victory with Western food.
Time has passed, and now the mainland is rich in materials, and there is no longer any need to buy goods, but the public relations behavior still exists, but the roles are exchanged, the sales staff needs to do public relations, and the procurement staff is the uncle.