According to the Spanish "Economist" website recently reported that Apple's mobile phone (iPhone) is 15 years old, this mobile phone has completely changed people's lives. On January 9, 2007, when Steve Jobs publicly announced at Macworld that he was about to launch the technology that would impact the world, few people realized that this revolution was coming.
Although this is not the first smartphone, the iPhone is a game-changer. Jobs announced to the world that Apple will launch three new products in stores around the world: mobile phones, iPods and internet-connected devices. When these 3 startup icons were merged into 1 on the screen behind Jobs, a surprise appeared - the iPhone.
The impact of this gadget was so great that Time magazine named it "Invention of the Year" in 2007. The name is no exaggeration, and the smartphone has changed the way people interact, the design of mobile phones, and the creation of almost all of the indispensable services today. Nowadays, our lives unfold through smartphones, thanks to or even because of Apple phones.
That's why Jobs proudly said his invention was 5 years ahead of what was on the market at the time.
The other side of the coin shows a part of society that does not welcome this technology. These critics, including then-Microsoft CEO Steve Ballmer, saw the iPhone as a socially unwanted product.
These people also believe that the iPhone 1 was sold for $499 at the time, which was too high. Nowadays, any high-end smartphone has reached or exceeded this number, and few people will be surprised by the price.
Today, 15 years later, Apple has released 13 iPhones, and the public heat has never subsided. In fact, this smartphone has also changed the business model of many large companies. Jobs' company realized that Apple didn't need to create thousands of products, or implement a planned phase-out, or follow the rules of the game that were actually based on "laughing at customers" at the time.
Instead, Apple turned its marketing strategy into one that soccer teams might use. Instead of attracting customers, this bitten apple began to attract "fans". Apple executives must have had this idea, "If my customers still want to buy our new phones while the phones they are using are still working, why should I take the elimination plan?" ”
They were absolutely right. Since then, Apple has released a new iPhone almost every year, and fans of the brand have been enthusiastically lining up outside Apple stores for hours, hoping to be the first to have a new product.
It's no surprise that the iPhone holds the title of "King of Smartphones." Apple announced a year ago that its devices have more than 1 billion active users worldwide.
The report also said that the iPhone is still Apple's most trusted product, it is Apple's flagship product, but also a franchise product. Smartphones account for about half of the company's total sales.
Specifically, according to Apple's fiscal fourth quarter 2021 financial quarter results report, the company's fourth quarter sales reached $83.36 billion, an increase of 29% year-on-year, of which 46.6% came from iPhone sales. (Compilation/Han Chao)
Source: Reference News Network
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