Li Jun, chairman of the "Linyi Land King" Ruchen Group, started with building materials and invited former Wanda executives to come out of the mountains

Operator Finance Network Cao Siqi / Wen

At the end of 2021, Lu Zhengtao, a former Wanda Real Estate "celebrity" who joined Shandong Ruchen Holding Group Co., Ltd. (hereinafter referred to as "Ruchen Group") for just one year, was rumored to have left his job. The news was quickly confirmed to be true, and the outside world was once again curious about the real estate company with a "star team".

According to previous media reports, Li Jun, chairman of Ruchen Group, personally ran to his home in Shanghai to visit in order to persuade Lü Zhengtao to join the company. Carrier Finance Network will try to reveal the secret for you.

On the homepage of the enterprise investigation, Ruchen Group was established at the end of April 2020, but in fact, Li Jun has been in the relevant field of real estate for many years.

At the end of the last century, "Shandong Han" Li Jun established Hongxin Decoration Co., Ltd. in Linyi, starting from decoration building materials, slowly developing into a local well-known developer; at present, Ruchen Group has a double headquarters in Linyi and Jinan, and Shandong peers have joked, "As long as it is a plot that Ruchen is interested in, it will be pocketed at any cost, and there are few local housing enterprises that can compete with it."

In recent years, Li Jun has also frequently appeared at the scene of major cooperation signings and leaders' meetings, and has also been interviewed by the media from time to time, but the outside world still knows little about his personal information.

The story of Li Jun and Lu Zhengtao also starts from the departure in 2020.

At that time, as the president of Lü Zhengtao has become Wang Jianlin's right hand, the sudden announcement of departure undoubtedly makes the outside world very curious about his future whereabouts, "about to join the new city holdings" when the popularity, Li Jun came to visit and finally lu Zhengtao into the Ruchen Group, which obviously no one expected.

Indeed, whether it is the former owner Wanda Group or the rumored New Town Holdings, it is far from the strength of Ruchen Group, a small real estate enterprise based in Shandong, but since Lu Zhengtao can gladly accept it, Li Jun must have his superiority.

At the beginning of January 2021, Li Jun put forward an annual sales target of 30 billion yuan while the iron was hot, and said that Ruchen Group should "open a second venture" - to go to Jiangsu, Zhejiang, Anhui, open the Shanghai operation center, and finally lay out the Yangtze River Delta to achieve scale expansion.

Although Wanda Yang Chun, Zhonghai Liu Jianfeng, Guorui Liu Wenling and other "star" executives were invited later, under the influence of external competition and policies, Due to multiple reasons and one result, Ruchen Group still failed to achieve a "leap", and these people also withdrew from Ruchen's management team with the departure of Lu Zhengtao.

Ruchen Group Chairman Li Jun's future road is obviously not very good, whether he can recruit again and inject talents into the enterprise, the operator financial network will continue to pay attention to you.