For the former chief analyst to be arrested, Zhongtai Securities' response was too perfect and too clear
How to deal with emergencies, how to respond to public opinion's questions and questions, and how to answer the questions raised by the public more perfectly is a technical task. Done well, you can add points. If you don't do well, you will lose points, and even lead to more suspicion.
At present, Zhongtai Securities has encountered such a thing. On January 17, there were rumors in the market that Chen Long, former chief strategist of Zhongtai Securities Research Institute, was arrested for suspected manipulation of securities and insider trading. In this regard, Zhongtai Securities responded that Chen Long had left the company on November 12 last year, and the company was not aware of the relevant information about Chen Long on the Internet.
The media inquired from the website of the China Securities Association that Chen Long, the former chief strategist of the Zhongtai Securities Research Institute, had indeed been deregistered from Zhongtai Securities on November 15, 2021, and had not served in any securities company since then. So, should Zhongtai Securities be so "love-hate" to draw a clear line with Chen Long? Thus, in the way of "drawing a clear line", the incident of Chen Long's arrest was publicly responded to. In particular, the response to "uninformed information" will give Zhongtai Securities extra points or make Zhongtai Securities lose points, which is a question worthy of attention.
It is worth noting that according to the situation learned by the Chinese reporter of the securities company close to the Zhongtai Securities Research Institute, Chen Long was missing at the end of last year, or the case had occurred before leaving his post. That is to say, although Chen Long left Zhongtai Securities in mid-November last year, the time of the crime was not after leaving Zhongtai Securities, but before leaving. The relevant parties took Chen Long away, and it was by no means arbitrary, but only after they had solid evidence that they made such a decision. And with the deepening of the investigation, the relevant issues will become clearer and clearer.
If the investigation results and everything Chen Long did occurred during the Zhongtai Securities period, how will Zhongtai Securities respond at that time? Do you still want to say that all the situation of Chen Long is unknown to the company? Chen Long, as the chief strategist of Zhongtai Securities, said that he had nothing to do with Zhongtai Securities, and I am afraid that he could not say it. At this moment, there must be some attitude and argument. Otherwise, how will the outside world look at Zhongtai Securities? What kind of impact will Zhongtai Securities have on the outside world?
In fact, the response of Zhongtai Securities this time can be more "perfect", or more direct and clear. Especially for the time node when Chen Long was taken away to investigate, as well as the relationship with the company, it can be told to the public very simply and clearly. For example, when it was investigated and taken away, when it was investigated and taken away, whether the relationship with Zhongtai was dissolved, and whether its behavior was a professional act or a personal act.
If such a response is possible, it may be more effective and will make the public feel more that Zhongtai is a company with responsibility, responsibility and shoulders, and dares to face problems without avoiding, shirking, or covering up, but facing up and coping. In this way, investors, as well as others, will definitely have sincere admiration for Zhongtai and will believe more that Zhongtai is a truly responsible securities company, thus giving Zhongtai more support and incentives.
Obviously, the current response is not only to "draw a clear line" to shirk the suspicion of responsibility, but also to step on Chen Long's body again. Especially after the occurrence of problems among employees, instead of cooperating with the relevant parties to seriously investigate, not to protect employees within the legal framework to the greatest extent, not to use the situation that has been identified to better educate other employees, but to first "draw a clear line", such a practice, not only is it difficult for the outside world to trust it, but also the employee's behavior of the enterprise will also have a sense of distrust, feeling that the company will not provide help when the employee needs it.
Thinking that Lu Yunting, an analyst with a high salary on the Little Red Book, is also from Zhongtai Securities, it seems that Zhongtai Securities is indeed a securities company with a story. Therefore, to leave the relationship with Chen Long clean, it may have too many stories to do with it, afraid that these stories will hurt the company. It's just that there are too many stories and they will always be taken out to tell. Talking too much is quite detrimental to the company. This requires that the company be good at coping, good at responding to various questions and questions from the outside world, rather than hiding and trying to respond to external questions and questions in a disguised or shirking way. In this way, it will only make the problem more and more complicated and the contradiction more and more acute.
Therefore, I hope that Zhongtai Securities can respond more directly, openly and orderly to the Chen Long issue and the high salary issue, rather than first putting the separation of the relationship and shirking responsibility in the first place, giving people the feeling of not taking responsibility. After all, whether external or internal, we all want the enterprise to be a responsible, responsible, and shouldered enterprise, rather than a "coward" who will only shirk responsibility.