In the past, with the demographic dividend, land dividend and leverage dividend, the performance of real estate enterprises ushered in leapfrog growth. At present, these dividends are gradually withdrawing from the stage, and it is difficult for real estate companies to rely on a simple production and marketing model.
Nowadays, the real estate industry is more and more popular in such a development idea: real estate enterprises should learn to adhere to long-termism, create dividends for the city and people in the city, drive urban upgrading by promoting industrial development, and take the road of comprehensive operation of industry-city integration.
In recent years, more and more housing enterprises such as China Merchants Shekou, Longhu, Vanke, Poly, etc. have begun to move closer to comprehensive operation, and implemented a multi-format, multi-supporting, industry-city integration of urban operation model.
Among them, the fruitful representatives have to mention the strength of the central enterprise - China Merchants Shekou, starting from Shekou, through the unique "Qiangang - Zhongqu - Houcheng" model, the development of Shekou from a small fishing village into an economically developed modern urban area, is a model of comprehensive operation.
Although fruitful, but the pace does not stop, China Merchants Shekou has continued to implement the urban operation of industry-city integration in Nanjing, Chongqing, Suzhou and other cities, adhering to the long-term operation idea, and growing together with the city.
Although China Merchants Shekou has a lot of experience, most of the housing enterprises that want to practice this way are still confused.
Fortunately, not long ago, China Merchants Shekou released a "White Paper on Comprehensive Operation of China Merchants Shekou", which elaborated on its development ideas of "comprehensive operation" and analyzed its specific strategies through multiple cases.
This article will help you spy on the planning and construction of the headquarters base of Chengdu Tianfu Central Business District, which is highly involved in China Merchants Shekou.
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Tianfu Central Business District is located in Chengdu
What it means
Over the past few decades, Chengdu has been developing at a high speed, and the city's CBD has been rotating continuously, from Tianfu Square to Financial City, and now to Tianfu Central Business District.
In June 2019, the Sichuan Provincial Party Committee and Provincial Government proposed to build the Tianfu Central Business District into a business district facing the world and a new urban center for Chengdu in the future.
Under this vision, the Tianfu Central Business District is planned to be divided into three major sections: headquarters economy, exhibition expo, and livable vitality, covering headquarters landmark buildings and related urban supporting facilities for business office, commercial consumption, cultural experience and other functions.
In order to make the area glow with the four major functions of headquarters economy, exhibition expo, international exchange and ecological park, it will become an important business district facing the world.
(Photo: Tianfu New Area Central Business District Planning)
It is conceivable that who can participate in the construction of the Tianfu Central Business District will be able to share the dividends in the future development of Chengdu's new CBD, and will certainly cause a sensation in the industry.
But at the same time, if a real estate company has the ability to develop, it must not be eligible to participate in it.
With its comprehensive operational strength forged for many years, China Merchants Shekou has undertaken the construction banner of the benchmark project headquarters base of tianfu central business district with consistent development belief and responsibility.
Tianfu Central Business District Headquarters Base above ground construction scale of 2.49 million square meters, underground space of 1.68 million square meters, in accordance with the "1 year construction, 3 years of preliminary formation, 5 years of basic completion" construction sequence, will be built into a set of commercial business, cultural experience, tourism consumption, sports and leisure, transportation and other functions as one of the urban complex.
In the grand pattern of urban competition, the headquarters economy has become an important symbol of urban competitiveness and modernization due to its strong industrial relevance and great agglomeration and driving role. For example, Beijing's Zhongguancun and Financial Street, Shanghai's Lujiazui and Zhangzhuang New District, Shenzhen's Nanshan, etc. have made great contributions to enhancing the competitiveness of the city.
China Merchants Shekou can undertake the construction of the Tianfu Central Business District Headquarters Base, which on the one hand fully reflects that its comprehensive operation capabilities are widely recognized, and on the other hand, it is also a responsible central enterprise that has contributed to the construction of China's new city.
(Photo: Renderings of the Central Business District of Tianfu New District)
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China Merchants Shekou Chengdu to build a "new city"
What was done
As a high-end link in the international division of labor, the headquarters economy is an economic form with strong driving and strong radiation.
For the developer, in addition to the architectural form of the aboriginal base to refresh the city cover, the internal industrial support, transportation facilities, and the handling of the relationship between man and nature are very important.
To solve these problems, comprehensive operation is a suitable method. In simple terms, integrated operation is divided into two parts: development + operation services.
The essence of development remains the same, and it is still real estate development. With land as the space carrier, it has been developed into residential, commercial, tourism and exhibition spaces that meet the people's expectations for a better life.
Operation is on top of real estate, to provide solutions for a better life, such as education, health, finance, etc., the key is to do a good job.
The two work together to create a miniature city covering industry, commerce and its supporting facilities, with service facilities such as life, leisure, culture and entertainment, forming a complete ecosystem of production, life and ecological integration.
Although the comprehensive operation approach is a hot spot in the current development, it can show its original charm only according to local conditions.
China Merchants Shekou combines Chengdu's local policy orientation, industrial layout and economic structure to build an ABP in accordance with the CBP concept of "Central Business Park", which is respectively Park Leading (POD) + Rail Transit Guidance (TOD) + Vitality Induction (VOD).
The release of this planning concept has caused a lot of shock in the urban planning circle. Around this concept, China Merchants Shekou made these attempts in the Tianfu Central Business District.
First, highly participate in land planning, create landmark buildings, and build green ecological spaces.
After the construction of the Tianfu Central Business District Headquarters Base was launched in 2019, although many enterprises participated, China Merchants Shekou was the central enterprise with the highest degree of participation.
Responsible for the development of nearly 65% of the land resources in the west district, planning and construction of landmark office buildings and related commercial facilities, etc., to create a landmark building with a height of 396 meters, as an important symbol of the entire Tianfu Central Business District, supplemented by two 180-meter buildings on the left and right.
Constructing a three-legged "mountain-shaped skyline line", the overall architectural community is staggered, very rhythmic, and presents a beautiful and spectacular trend.
(Photo: Skyline of the West District of Tianfu New District Headquarters Base)
Landmark buildings are vertically distributed in business + office + accommodation formats, building a full-dimensional business ecosystem to meet the diversified business needs of the ABP.
And according to the plan, the Tianfu Central Business District will have 45% of the ecological space, and China Merchants Shekou will be responsible for building the green corridor and green belt in the west district, perfectly integrating the building with the park, realizing the ideal of the citizens' park city life, and highlighting its green ecological habitat characteristics.
(Photo: Real scene of Tianfu Headquarters Base)
Second, inherit the commercial advantages and build a 7× 24-hour dynamic business district.
Comprehensive operation involves multi-subject and multi-format operation, and an important part of it is the operation of commerce.
With its strong commercial operation capabilities, China Merchants Shekou will build an open commercial street around the Habitat Green Corridor in the West District, and present a park aesthetic commercial space that emphasizes experience and interaction.
It is worth mentioning that the commercial street gathers a large number of international brand headquarters stores, the first store in Chengdu, and even the world's first store.
(Summary of some international brands)
The gathering of many scarce international Internet celebrity brands is not only a show of the commercial operation strength of China Merchants Shekou, but also means that the Tianfu Central Business District Habitat Green Corridor Business District will become a fashion trend resort in Chengdu and even the southwest.
Here to say more, a large number of brand first stores, headquarters stores, but also means that China Merchants Shekou with a strong commercial operation, in the Tianfu Central Business District Headquarters Base plays the role of business incubator, and then promote the region's economic formats are more abundant and diversified, commercial consumption is more active, is another dimension of industrial operation.
The shopping center built in the south will also rely on the rich regional-level commercial advantages of China Merchants Shekou to introduce about 120,000 square meters of Garden City Shopping Center, and it is reported that the project will be the first box shopping center in Tianfu New Area.
After opening, it will further promote the consumption vitality in the area, meet the multiple needs of people in the area such as consumption, shopping, leisure and entertainment, and strengthen the commercial siphon effect of the area.
3. 1.2 square kilometers, gathered 3 TODs
In the future, the Tianfu CBD will have 8 subway lines crossing the border, with 20 stations, almost one station every 500 meters.
At the same time, the area is equipped with Shuangliu International Airport, Tianfu International Airport, and high-speed rail hubs, and the proportion of public transportation travel in the Tianfu Central Business District can reach 85% in the future.
In order to improve the efficiency of travel and transportation in the region, China Merchants Shekou proposed a development and construction model that integrates above-ground and underground spaces, that is, an efficient and intensive TOD model.
It is worth mentioning that in the 1.2 square kilometer area, there are 3 TODs, namely Honglian Village TOD, Qinhuangsi TOD and Central Business District TOD.
The above-ground space in the area will be released to pedestrians and public transportation to the greatest extent, and the city terminal will also be laid out, which can directly handle check-in, baggage check-in and other services, and go to the two major airports to facilitate the business travel of business people in the ABP;
Automobiles and rail transit are all located underground, the first floor above ground is the pedestrian slow travel system "Walker's Paradise", the underground floor is the pedestrian and rail transit system, and the second underground floor is the fast driving system.
(Photo: Honglian Village South Station TOD site effect simulation map)
The hierarchical layout of various travel modes does not disturb each other, and truly achieves the integration and development of "human city industry".
It can be seen that the high-density TOD is an innovative plan for China Merchants Shekou combined with the construction characteristics of the Tianfu Central Business District, making full use of vertical space, maximizing the advantages of rail transit large-capacity passenger transportation and transportation network connectivity, realizing intensive land use, and ultimately enhancing urban functions and reconstructing urban forms.
Fourth, rely on the resources of China Merchants To create a high-quality enterprise circle and lead the headquarters economy.
How to implement the concept of headquarters economy, after the completion of the landmark, China Merchants Shekou will introduce 2 Fortune 500 companies to promote the economic development of the headquarters business district.
At the same time, China Merchants Shekou will also rely on the existing brand, business and channel resources of China Merchants to introduce high-quality financial resources for the Tianfu Central Business District in an all-round way, thereby attracting other enterprises to deploy headquarters clusters and form a headquarters agglomeration effect.
For example, China Merchants Shekou will take the lead in building the western headquarters of China Merchants Group here, and will also actively coordinate the regional headquarters of China Merchants Bank, China Merchants Renhe Insurance, China Merchants Securities, China Merchants Capital and other related enterprises under China Merchants To further consolidate the attributes of the financial headquarters base in Tianfu New District.
At the same time, it will also cooperate with Chengdu Rail Transit Group and Chengdu Tiantou Group in cultural creativity, exhibition expo, commercial operation and other fields to promote the innovation and industrial incubation of regional enterprises.
At present, Tianfu ABP has signed about 74 major projects, with an investment amount of about 252.9 billion yuan.
(Photo: Some enterprises that have invested in contracts in Tianfu New Area)
How to make the city grow vigorously?
The most important thing is the integration of industry and city, that is, different cities use their own advantageous resources and different industries to combine. Supplemented by multi-format and multi-supporting facilities, after achieving convergence and integration, it is also necessary to effectively guide the agglomeration of industries and form a virtuous circle of development.
Needless to say, the development, construction, operation and management of China Merchants Shekou's headquarters base in the Tianfu Central Business District are all a big game of integration under the characteristics of the construction of Tianfu New Area.
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To build a city, we must pay more attention to the people in the city
Some people lament that when you walk in the Tianfu Central Business District in the future, you may have the illusion that you are walking through New York's Central Park.
This highlights another feature of China Merchants Shekou New City, paying great attention to the people in the city, creating a fast life for them, and allowing them to feel nature in reinforced concrete.
In addition to the environmental level, the construction of green corridors, in addition to the efficiency path of the region, supplemented by leisure paths, improve the level of human settlements.
After all the infrastructure is landed, China Merchants Shekou will intervene in the operation and maintenance management of the Tianfu Central Business District with the help of many years of operation and management experience and the power of science and technology, and is committed to building a "green ecological livable" smart city.
The focus of smart city construction is on the efficiency of urban operation, so that the various systems of the city are more efficient and fast in operation.
Under the guidance of this goal, China Merchants Shekou will introduce a smart urbanization system in the environmental management, business office and transportation facilities of tianfu central business district to improve its operational efficiency and create an ecological and livable business environment.
For example, in terms of the environment, through the China Merchants Shekou Super APP, the urban wisdom brain is established to provide health advice for residents to travel;
In terms of office, combined with intelligent scenes such as visiting, socializing, office, and management, we create an efficient office atmosphere;
In terms of transportation, through intelligent vehicles such as unmanned vehicle pick-up, parking robots, and unmanned vehicle distribution, intelligent services for travel and distribution are provided to provide efficient services for business travelers.
(Figure: Overall Smart City Architecture of Tianfu New Area ABP)
Ultimately, through the construction of smart cities, it can not only improve the quality of life of residents in the region, but also further help Tianfu Central Business to achieve a leap in spatial value and become the wisdom benchmark of the urban CBD.
From China Merchants Shekou in 1979 to bomb the mountains and reclaim the sea to build the mainland's first industrial park open to the outside world - Shekou Industrial Zone, to now highly involved in the construction of Chengdu Tianfu New Area in Sichuan Province is now an important project.
For more than 40 years, China Merchants Shekou has continuously explored and practiced, which is enough to have rich experience in urban development and operation.
(Photo: The vicissitudes of Shenzhen Shekou)
Whether it is in the independent development, construction, management and operation of a blank area, or to participate in the development, construction and operation management of major projects at the national and regional levels, it has accumulated a wide range of industry influence and excellent reputation.
Building a city, there is no reason not to believe in China Merchants Shekou.