Immersive Master-Land
Master-Land has more than 10 years of experience in functional training in various fields of Fortune Global 1000 enterprises, insight into functional pain points + course solutions, providing trainer and Deform two-way screening accurate matching, is a high-end course training solution provider. The 11th Digital Marketing & Social Media Summit, to be held this year, has attracted much attention, inviting dozens of B2B and B2C leading enterprise digital transformation leaders and marketing experts to share the latest digital marketing strategies and methods within the enterprise with strategic foresight and keen insight. This time, Yongxi cooperated with Master-Land Dream to create a dual platform for website construction + conference website. More examples of SEO and website construction can be found on our website: www.yongsy.com
Good ideas start from insight, the new official website has a new definition of the interface style, and the modules of the old official website have been reorganized and optimized. Creativity allows brands to achieve better communication with users, and banner on the first screen is the master-Land summit past video that can instantly substitute users who visit the website into the scene and feel the atmosphere. The corresponding Slogan copywriting and video are combined to enhance the corporate image and make the website more vivid and storytelling experience.
Emotional micro-interactions
How to use emotional micro-interaction details to narrow the distance between the official website and the user Is what Yongxi has been doing, micro-interaction can improve the user experience of the official website and help users remember your brand. The Master-Land homepage and the second screen create brand memory points through the mouse's scroll wheel interaction "M" effect, and the display of the LOGO is revealed to echo the overall VI design of the website. Website construction strengthens the user's brand impression of the enterprise.
On the call-to-action button, grab the viewer's attention, see the difference in the details, touch the micro-interaction after the copy, will greatly increase the interaction with the user, and the clear button copy can act as a signpost, so that the user can know what to do next. Do direct guidance, obtain retention and conversion of leads. If there is no clear CTA button, the user may not know the next step is to buy a product or register a user, at this time the use of the call-to-action button for website construction can be fully reflected.
Disconnected data refinement
In order to create a high-quality user experience, the content of the website cannot be redundant, and Yongxi attaches great importance to the functionality and practicality of website construction. The home page clearly explains Master-Land's main business and core information. From understanding us to the one-stop business process display of the functional modules, the Master-Land brand image is vividly explained.
Get to know us
Understanding our section allows customers to know the strength and achievements of the enterprise as soon as possible, we will integrate the digital marketing summit, enterprise internal training, supplier docking and talent docking in one module, refining data and streamlining copywriting, perfectly showing the strength of Master-Land.
Marketing dry goods
Master-Land will regularly hold special lectures and corporate internal training, the latest marketing activities are a separate section, effectively let customers understand the recent business activities, and the dry goods of the conference will be retained and shared, increasing the activity of the website at the same time, but also through the dry goods content to attract users.
Precision marketing reach
There are separate mall columns and other two-dimensional code entrances on the column for drainage, for every page of the website, and even every corner of the picture will be placed two-dimensional code, which can be edited and managed through the CMS background, providing a better data conversion background for professionals in the marketing department.
Nested business presentation
Master-Land's key summit and the main website have done nested design, the summit homepage positioning allows customers to intuitively understand the business of the enterprise, the remaining date of the conference, the specific process of the conference, the content of each section is clear, the structure is concise, combined with the design of the overall improvement of the interaction effect between the website information and the user, effectively improve and customer stickiness service.
Yongxi Digital website upgrade expert
Yongxi is a strategic partner of digital empowerment of enterprises, we focus on highly customized development and upgrading, and provide digital marketing landing solutions. In the past 13 years, it has served dozens of fortune 500 companies, including C&D Group, CATL Times, Inspur Group, Bosch, 3M, GE, Macalline and other well-known brands in the industry. It has passed ISO9001 and ISO27001 double certification, and obtained the national "double soft certification" and "high-tech enterprise" certification, and is a brand service provider focusing on the internet high-end customized service + digital marketing overall solution.