Relying on sound to easily earn more than 10,000 yuan a month? Media: There are many routines behind it, and it is difficult to fulfill promises

There are pitfalls behind sound monetization

Wang Shengqiang

There are many routines behind the sound realization, and it is difficult to fulfill the promise of sound realization. Regulators should not be bystanders, and should maintain a high-pressure posture and effective supervision. Platforms that publish training advertisements should also fulfill their relevant responsibilities to strengthen the control of such advertisements. People who are eager to monetize through sound should stay calm and polish their eyes.

"Relying on sound to easily earn more than 10,000 yuan a month", "Learning a part-time job to make money at home", "Completing training to ensure employment"... Recently, the major online platforms have been flooded with advertisements for sound training courses, and the "money scene" is good, which is attractive to professionals and unemployed people who are eager to increase their income through part-time work.

At present, the scale of the mainland online audio and video market is gradually expanding, the number of users is growing rapidly, the demand for anchors, audio book readers, voice actors and other occupations has increased, and sound monetization has become a new way to obtain remuneration. However, this demand has also spawned a large number of sound training institutions with mixed qualities. If the institution helps the trainees to receive good training and improve their vocational skills through strict and formal training, of course, there is nothing wrong with it. But if you just use the sound of monetization as a cover, grasp the urgency of people who want to find a job or increase their income, and ultimately worry about the pockets of the trainees, it is worth vigilance.

In fact, some training institutions are not very generous and full of routines. Start by soliciting customers at a low price or for free. Advertisements such as "1 yuan audition, 9.9 yuan experience" and "99 yuan fast second career" blew the effect of the sound training course into the sky. Second, through the course upgrade to induce students to pay money. After a period of zero basic learning, a part-time monthly income of three or five thousand, who who records audio books at home with an hourly salary of more than 100, the trainer throws out some unverifiable so-called successful cases to draw cakes for the trainees, giving people a voice monetization is suitable for everyone, low threshold, low investment, high income of the easy industry. Again, promise to dispatch money. As long as you buy a course, you promise to get the opportunity to take orders, earn money while studying, earn back tuition after graduation, and enjoy the preferential right to record audiobooks or dub videos for large platforms for a long time.

Is it really as easy to monetize sound as these agencies say? From public reports, it can be seen that most of the commitments of these institutions are difficult to fulfill, after the trainees pay, the so-called top trainers become part-time students, live classes become recorded lessons, and "sincere promises" such as dispatching money and enjoying exclusive resources have also become "empty checks". Some trainees who participated in the training shouted that they were deceived and complained about the poor quality of the training and the lack of opportunities to take orders on the relevant platforms.

In this regard, the regulatory authorities cannot be bystanders, and should maintain a high-pressure situation and effective supervision. Platforms that publish training advertisements cannot be hung high without concern, and should fulfill the responsibilities of relevant platforms and strengthen the review and control of such advertisements.

People who are eager to monetize through sound should also remain calm, polish their eyes, and soberly realize that the demand for sound monetization market is large and the gold everywhere is picked up casually is two different things, the sound industry has a high professional threshold, the need for long-term professional training and learning accumulation, the major audio and video platforms Are also high Recruitment standards, not casually participate in a crash course can be competent. It is necessary to comprehensively consider the requirements of the market for practitioners and their own actual situation, and must not neglect to mistake the trap as a pie and the routine as the way out.

Source: Economic Daily