Hello everyone, I'm six pounds.
In the past two years, the wind of short video has become more and more windy, from shopping and entertainment to reading and learning, each platform wants to seize the business opportunities of short videos and share a cup of traffic soup.
As the hottest short video and live broadcast in the past year, it has brought fire to one brand and store after another, and with the combination of entertainment and commercialization, the entertainment platform has started to do e-commerce, and the e-commerce platform has begun to infiltrate the play.
In the new strategy of the Tao system, short videos, as an important means of retaining users, have once again been pushed forward, as a traffic source channel that is officially recognized and has great possibilities, everyone should write down these methods of traffic in the spirit of not being white!
First, Taobao photosynthetic
As the official video base, Taobao Photosynthetic Platform is divided into three sections: creator services, institutional services, and merchant content marketing.
The registration requirements for each section will be different, the regular store uses the identity of the creator or the merchant, and the institutional service is usually mcN company or the like, which can provide the corresponding service.
You can also apply for the corresponding creator identity with an ordinary consumer account, and the content such as product evaluations made will also be gathered in the shopping.
In the identity of the creator, you can publish the content of the corresponding channel, select different channels, and the location of the display will be different.
If you don't know which content to shoot has a better drainage effect, you can also create according to the hot topics below, and you can eat a certain amount of traffic according to the popularity of the topic.
Video content can be displayed to shop and guess what you like, graphic content has the opportunity to display in good goods, the corresponding resource channel traffic and location are good.
Creators of different levels will have different rights and interests, if they have their own stores of the boss can use their own Taobao number to register the corresponding creator account, do the regular operation of their own goods.
If you want to add products or store links, you need to open the corresponding permissions, but the regular grass content is not affected, just normal release and other review.
Of course, not all merchants have the heart to spend time doing content operations, so the corresponding can choose merchant marketing to do our product marketing.
The merchant marketing center has two very important sections for commodity marketing, one is the merchant selection of the person: the talent square, and the other is the product promotion of the person who chooses the product.
In the Talent Plaza, merchants can see the basic information of the settled talents, if there is a corresponding product promotion demand, then you can find a more suitable for the goods according to the conditions.
However, this type of talent often has a relatively high offer, and if there are familiar talents or corresponding channels, they can also seek cooperation offline.
Commodity promotion is a more practical channel for daily life, merchants can choose the corresponding products, set a good commission in the Taobao Alliance, and then wait for the Taobao customers to take the initiative to promote.
Because the commission is directly linked to the effect of spreading grass, the channel of commission promotion often has unexpected surprises, but because the talent can choose freely, it may be difficult to control the quality of the content.
Therefore, the commission ratio set is not recommended to be too low, otherwise the corresponding promotion effect may not be achieved, of course, there are channels for product trials, which have not yet been officially opened.
Second, the buyer show
Buyer shows are already our old friends, and basically all merchants know that the quality content of buyer shows may be revealed to public domain channels such as shopping.
However, the problem with most stores is that users are reluctant to produce evaluations, especially the current prohibition of using red envelopes and other ways to guide users to praise, and the low rate of some stores has reached an unprecedented situation.
But complaining about it, the transformation is still counting on evaluation, what else can it do? It is said that there are countermeasures under the policy, and we can only continue to find optimization methods.
The official is also through various channels to help merchants expand the flow, such as stores and other content, can attract a certain amount of traffic for our new products or main promotions.
Similarly, for the problem of low active evaluation rate, the official also provides a corresponding buyer show solicitation activity, and the merchant can guide consumers to participate by setting the corresponding topic in the background.
However, at present, the port of this collection of buyers show has been closed, in order to cater to the short video market, in order to visit the collection accordingly, merchants can set the corresponding activity content according to their actual situation.
Including the event time, event prizes, etc., it should be noted that the event can not be modified after the release, if the effect is not good, it can only be deleted and then republished.
This content will eventually be displayed in the corresponding shopping platform, the more people participate, the higher the quality of the content, the more opportunities to bring effective traffic and conversions to our store.
Of course, due to the official vigorous promotion of short video content, so the later short video content will definitely have a greater traffic entrance, but the increasingly fierce competition is also an indisputable fact, so everyone who has ideas must be implemented as soon as possible.
That's all for us in this issue, and I hope it helps you
I am six pounds, if you have any problems with the operation of the store, you are also welcome to communicate with me at any time~