Jingdong New Year Goods Festival Spring Festival also delivery Shandong consumers prefer meat gift boxes

Qilu Network Lightning News January 19 news Winter is going by, the new spring is coming, and the lively atmosphere belonging to the Spring Festival has long been haunting the country. If you want to ask what the Chinese people are doing, buying New Year goods is definitely an important one! The Jingdong New Year Goods Festival has been fully opened in early January, and a variety of high-quality New Year goods have triggered a rush of domestic consumers. In this lively festival of "everyone has a share", consumers across the country have shown good consumption power, and among many regions, Shandong consumers have successfully ranked among the top of the national purchasing power ranking with excellent strength.

During this year's New Year's Festival, Shandong's purchasing power ranked 5th in the country. From the perspective of selection preferences, shandong hot new year goods TOP5 are LaoCheng a pot of beef and mutton gift box, Yurun fresh peeled five flowers, Illian Muxi yogurt, foothills 2022 goods Wu eggs and Sprite soda. The high-quality meat gift box is the first choice of the people of Shandong for the New Year, and it is also a must-have delicacy for Shandong consumers to Chinese New Year's Eve table.

At the same time, Shandong's special New Year goods TOP5 are imported cherries, Baotu Spring specially brewed strong aromatic liquor, Salt Pond Beach lamb, Dalian bottom sown light dried sea cucumber and Mengniu Telunsu pure milk. From lamb and sea cucumbers to fine drinks, Shandong consumers' "will eat and buy" is there for all to see.

Jingdong also found that from the perspective of the composition of the consumer population, during this year's New Year's Festival, the transaction value of female users in Shandong increased by 63%, and the transaction value of young people under 35 years old increased by 70.2% year-on-year. The local low-and-middle order volume increased by 178.2% year-on-year, and at the same time, the consumption amount of this part of the city accounted for 64.2% of the province.

From the perspective of consumption characteristics, the top 5 local popular categories are: alcohol, snack food, grain and oil rice noodles, tea, and facial skin care. At the same time, the growth of off-site orders ranked 4th in the country. Every off-site order is a two-way thought between the hometown family and the wandering wanderer.

Not only can it help consumers easily realize "sending blessings from different places", but Jingdong can also accompany this warmth throughout the Spring Festival. It is reported that during this year's Spring Festival, Jingdong opened the tenth year of "Spring Festival delivery", even in Chinese New Year's Eve, the first day of the Chinese New Year, consumers in 30 provinces, more than 300 cities, nearly 1500 districts and counties across the country can also place orders and receive goods normally, and enjoy the Spring Festival logistics services delivered by Jingdong Brother to the door. Whether it is "missing Chinese New Year's Eve rice ingredients" or "sending Chinese New Year's Eve blessings across the land", Jingdong can help you solve it smoothly.

This New Year, not only has the warm accompaniment of the whole process from JD.com, but also the ultimate logistics experience of "hourly" or even "minute-to-minute". After the consumer places an order in the Jingdong APP, the goods are shipped from the store 3-5 kilometers around the user's POI point, because it is close enough to the consumer to be able to deliver to the home within 1 hour. Not only can you take the express delivery during the Spring Festival, but also receive it at the fastest speed, this excellent shopping experience is all in the Jingdong New Year Festival.

In addition, this year's Jingdong New Year Festival also provides you with a new choice for gift-giving - delivery service! This Spring Festival, buying a housekeeping service for parents as a gift, eliminating the fatigue of cleaning in the New Year, is also a thoughtful choice. In addition, Jingdong also has decoration supervision services, legal services, filter replacement services, airport services, corporate customization services, gardening services, car wash services, etc., each of which is a caring service that can be effectively used.

At the same time, the Jingdong Consumption and Industry Development Research Institute summed up the first consumption boom trend in the beginning of 2022: "the year of the tiger" related "peripheral" has become a hot product, the Winter Olympics, ice and snow have become the new bright colors of this year's Spring Festival; the scale of off-site orders has grown, the categories are increasingly rich; and the active participation of young people has made the cultural tradition of the Spring Festival more and more trendy. As the most grand traditional festival in China, the arrival of the Spring Festival has immersed the whole country in a lively and festive atmosphere.

After a year of tempering, everyone has harvested their own growth and transformation on the occasion of the arrival of the New Year. This year there are laughter and bitterness, and there are countless moments of being touched and warmed. Approaching the Chinese New Year's Eve, let this warm companionship from JD.com accompany us to "bid farewell to the old year and welcome the new year"!

Lightning News reporter Qian Yunfei reported