Text | Yoko
-Latest Financing-
New Chinese prefabricated dish brand Zhenwei Xiaomeiyuan B round and B+ round financing
Recently, the new Chinese prefabricated dish brand Zhenwei Xiaomeiyuan has completed the B+ round of financing, led by Baidu Venture Capital, followed by Dingxiang Capital and 01 Venture Capital.
Founded in 2019, Zhenwei Xiaomeiyuan focuses on "community scenes" and provides a simpler cooking solution for C-end users. At present, Zhenwei Xiaomeiyuan is subdivided into four product lines: home-cooked food series, special pastry series, net red dish series and home banquet cuisine series. Recently, Zhenwei Xiaomeiyuan also launched three different combinations of new year gift boxes.
Editor's Comments:
With the rise of the home economy and the increase in the proportion of Gen Z consumers, pre-made dishes have great prospects for development in China. In addition, under the catalysis of the epidemic, the zhenwei xiaomeiyuan channel of the main community scene has strong channel capabilities and strong product capabilities, and will continue to ride the wind and waves in this field in the future.
Beverage brand NoD has completed more than 100 million yuan Pre-A+ round of financing
Recently, beverage brand NoD completed the Pre-A+ round of financing, led by Purui Capital (Asia) Food Fund, and followed by Linyi Hongying, and the specific financing amount was not disclosed. The funds from this round of financing will be used to expand production and develop domestic and overseas sales channels.
Founded in 2021, NOD has launched a number of products such as flavored water 0 sugar 0 fat 0 calorie flavored water, fruit and fruit sparkling juice drink and so on.
China's beverage market has great potential, and consumers are constantly seeking better and healthier products, which has also spawned a large number of new local brands to market. As an emerging brand, NOD brings consumers a refreshing experience and feeling, and its sustainable growth path is more in line with future development standards.
Plant-based dairy company Meimiao Foods completes $1.2 million in financing
A few days ago, Meimiao Foods, a local Chinese plant-based dairy company, announced the completion of a $1.2 million financing round, invested by Lendl VC and New Climate Ventures, and this round of funds will be used for product and channel expansion.
Founded in 2019, Beijing Meimiao Food Co., Ltd. has its first product, Yeyo Coconut Yogurt, which is 100% pure coconut fermentation, and does not add sucrose, flavor, and color, including original flavor, strawberry chocolate, and yellow peach nuts.
The plant-based market has never lacked consumers and capital, and The previously plant-based brand, Ji xing, has just received new financing. That's enough to prove that this track is very opportunistic. However, it is necessary to pay attention to how major brands can get out of the differentiated route for long-term development at a time when many brands are emerging in an endless stream.
The Digital Collection Open Platform Meta-Universe Collection Completed angel round financing
On January 17, the Digital Collection Open Platform Meta-Universe Collection Completed tens of millions of angel round financing, which was exclusively invested by Weipeng Industry. This round of funds will be used for technology research and development and platform operation.
Founded in 2018 and under the umbrella of Youlu Blockchain Technology (Ningbo) Co., Ltd., Meta-Universe Collection is an open digital collection platform integrating distribution, display, revenue and sharing.
At a time when the metaverse and digital collections are on fire, the platform that integrates them is very much in line with consumer needs. Creators and enthusiasts can also have a channel to share and express their opinions, and the development of the industry will be more standardized.
-Listing News-
Shanghai Mei Group officially submitted a prospectus to sprint to the Hong Kong Stock Exchange
On January 17, Shanghai Shangmei Cosmetics Co., Ltd. officially submitted a prospectus to the Hong Kong Stock Exchange for listing on the main board, with JPMorgan Chase, CICC and CITIC Securities as joint sponsors.
Founded in 2002, Shangmei Group implements a "multi-brand" strategy, with a number of well-known brands such as HanShu, Yiyezi and Red Baby Elephant.
In fact, the world's top ten cosmetics companies are all multi-brand companies, and Shangmei Group has adopted such a "multi-brand" development strategy. Its major brands are also very famous, and their coverage groups are different, which not only seizes the opportunities of different market segments, but also enables the group to achieve more balanced development.
-Enterprise News-
Luckin Coffee adds cosmetics retail business
According to Tianyan, luckin coffee (China) Co., Ltd. has undergone industrial and commercial changes recently, and the company's business scope has added camera and equipment sales, cosmetics retail, personal hygiene products sales, non-residential real estate leasing, construction projects, etc.
Luckin Coffee (China) Co., Ltd. was established in March 2018 with a registered capital of US$1.8 billion.
Does Luckin want to cross the border to make cosmetics? I have to say that such a new attempt is very attractive to consumers, I don't know what new changes Luckin will bring in the future, let's wait and see.
Shiseido established a new brand marketing company
Recently, Shiseido established "Shiseido Creative Co., Ltd.", which will be responsible for advertising and cosmetic packaging design ideas.
Shiseido Creative Co., Ltd. (Shiseido Creative Co., Ltd.) is wholly owned by Shiseido, and the company's business includes full-brand communication from product design and development to experience design, with a registered capital of 5.55 million yen (100 million yen).
As can be seen from the symbol logo of the new company, its logo is a tense sail image, and for Shiseido, Creative Co., Ltd. is also a new attempt, and the sail also means the wind that greets the new era. Looking forward to seeing a new brand image in the future.
Starbucks joins hands with Meituan to launch exclusive space service "1971 Living Room"
On January 18, Starbucks China announced that it has joined hands with Meituan to launch an exclusive space service called "1971 Living Room". From now on, the new function of "special star delivery" jointly created by the two sides has also been launched on meituan. In addition, Starbucks took the lead in enabling meituan's "super store" function, leading the realization of online and offline integration.
"1971 Living Room" aims to meet the increasingly personalized space needs of each customer such as gathering, meeting, work, study, etc., and through the Meituan digital platform, help customers find and book the "third space" that best meets their needs and enjoy new scene services. At present, the service will take the lead in launching more than 60 stores in Beijing, Shanghai, Shenzhen and Chengdu, and plans to gradually cover more Starbucks stores across the country in the future.
Affected by the epidemic, with the blessing of scientific and technological development, the boundaries between home, workplace and third space have gradually blurred. Based on this, Starbucks has created such an exclusive space service, which is very timely. For customers, in addition to coffee, they can also experience new and personalized ways of using it.
-Brand new-
Genki Forest launched 0 sugar 0 fat drink SODA countermeasures
Recently, Genki Forest launched 0 sugar and 0 fat SODA countermeasure lactic acid bacteria bubble drink, each bottle of calories is 45 kcal, adding European licensed patented strain SLI-1*, which can be drunk at room temperature and refrigeration.
Up to now, Yuanqi Forest now has a variety of drinks such as sparkling water, milk tea, burning tea, fiber tea, and fruit juice.
In terms of 0 sugar and 0 fat, Yuanqi Forest has "played" many new tricks, this time combining lactic acid bacteria and sparkling water, once again bringing consumers a new drinking experience.
Nesher's Tea x Little Red Book jointly launched the Little Sweet Potato series of drinks
Recently, Nai Xue's tea co-branded Little Red Book launched a series of small sweet potato drinks, including small sweet potato treasure tea and small sweet potato latte, and dine-in purchase of small sweet potato series products can get a small sweet potato peripheral sticker.
Previously, Xiaohongshu cooperated with Shanghai's popular punch point "Winter Sweet Potato Summer Watermelon" to create a "Little Sweet Potato Slow Flash Store" to provide users with a warm taste in winter. This time, in cooperation with Naixue's tea, the roasted sweet potato is turned into a sweet potato that can be drunk in the palm of your hand.
From social platforms to offline experiences, Xiaohongshu has made new attempts. The previous offline sweet potatoes have received a wave of praise, and this time with Naixue to launch sweet potato drinks, I believe that under the endorsement of a strong brand, it can also create a new phenomenon.
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