Nowadays, the speed of technological development is very fast, and all fields have made the greatest progress in human history, taking the most typical smart phone, which ended the era of feature phones that has been developed for more than 20 years.
The development of smart phones, especially in the past ten years or so, the entire market pattern is ever-changing, mobile phone manufacturers have also experienced several reshuffles, to today basically formed Samsung, Apple giants to compete, domestic mobile phones half of the world pattern.
However, no matter how the market changes, the basic disk of smart phones has not been significantly shaken, Samsung and Apple are still the leaders of the entire track, and the two manufacturers have taken more than one-third of the share.
According to the latest report released by market research agency Canalys, in the fourth quarter of 2021, Apple's iPhone accounted for 22% of global smartphone shipments, returning to the world's number one position.
Samsung occupies a 20% share, compared with the fourth quarter of 2020, Samsung and Apple two manufacturers accounted for 42% of the global share, once again proving the position of these two giants in the global market.
It is worth mentioning that this is also Apple's return to the first position after three quarters after becoming the world's first in the fourth quarter of 2020. In the first three quarters, Samsung's performance was better than Apple's, until the release of the iPhone 13 series in September 2021, sales were comprehensively improved.
In this regard, Canalys also mentioned the excellent performance of the iPhone 13 series, the agency said that Apple achieved unprecedented sales performance in the Chinese mainland, if it were not for the shortage of key components and forced to cut production, the iPhone 13 series sales would be better.
The iPhone 13 series can sell well in the Chinese market because Apple's pricing strategy keeps its value proposition strong, with the iPhone 13 being the most prominent.
Another agency, Counterpoint, also recently released a report, which shows that Apple has ranked first in the Chinese market for 6 consecutive weeks starting from the 47th week of 2021, and the iPhone 13 series has made a huge contribution.
In the entire iPhone 13 series, the iPhone 13 sales are the highest, and the sales of this phone exceeded half of the total sales, reaching 51%, so the iPhone 13 also became the best-selling model in the Chinese market in the fourth quarter of 2021.
The success of the iPhone 13 is largely due to Apple's pricing, under the premise of increasing the capacity to 128GB, Apple has also lowered the starting price of this phone, which is 300 yuan cheaper than the iPhone 12, and the price is starting from 5999 yuan.
If compared with the 128GB version of the iPhone 12, the iPhone 13 is equivalent to a direct cheaper of 800 yuan, Apple's sincerity has attracted many Chinese to buy, making it the best-selling model.
Of course, there is also the promotion of domestic flagship mobile phones, when the domestic flagship generally increased to more than 5,000 yuan, Apple killed a carbine, directly pulled back the price of the iPhone 13, compared to consumers are naturally more willing to buy Apple.
In addition to the price advantage, the conventional upgrade of the iPhone 13 is also remarkable, the A15 bionic chip has a strong performance, as well as the upgraded camera sensor, 5G function and battery life, etc., and the size of the bangs has also been narrowed.
This kind of everything, so that the iPhone 13 has become a very favorite mobile phone in china, more surprisingly, on many third-party platforms, the price of iPhone 13 has a certain degree of preferential strength, some even achieved 5300 yuan to sell.
So on the whole, iPhone 13 can be successful in the Chinese market is normal, China let Apple return to the world's first, Cook does have to thank China, I believe that in the future earnings meeting, Cook will definitely praise the Chinese market again.
The author believes that if the iPhone 13 series is not paid for by the Chinese, just like Samsung's performance in China, then Apple may not be able to return to the world's first. What do you think about this, welcome to comment, like, share, talk about your views.