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No longer obsessed with cost performance, Redmi looks at the high-end market

When you think of "cost performance", which brand will come to mind for the first time? Among these sub-brands that focus on cost performance in China, Redmi is definitely the first echelon that deserves it. As a representative model in the cost-effective mobile phone, the Redmi K series model has always been very popular in the market, and it is natural that the new generation of Redmi K50 series models will receive consumer attention.

With redmi officially announcing that the K50 series will be released next month, there are more and more news about redmi K50 on social media. Recently, following the product appearance of the Redmi K50 series model was exposed by accessory manufacturers, the well-known exposed blogger @digital chat station exposed some of the configuration details of the series of products on social media, and the breaking news showed that it will have a better performance in the screen, fast charge and image configuration.

No longer obsessed with cost performance, Redmi looks at the high-end market

Throughout 2021, Redmi has indeed done a good job of maintaining cost performance, and the K40 series can be said to have truly achieved "from the beginning of the year to the end of the year", and is still selling well on various e-commerce platforms today. Taking this opportunity, Xiao Lei decided to summarize the configuration of this product for everyone, let's take a look at what surprises can the K50 series bring us in 2022, when the hardware configuration is fully reduced?

Redmi K50 Series Exposure

According to the latest information released by the well-known digital blogger @digital chat station, the new Redmi K50 series will contain four versions of K50, K50 Pro, K50 Pro+ and K50 esports Edition. Among them, the design of the Redmi K50 main product has been exposed, and the front of the machine adopts a centered hollow OLED direct screen, and the back uses a stepped lens arrangement similar to iQOO 7. In 2022, when the strange design is complete, this shape design really makes people feel very comfortable.

No longer obsessed with cost performance, Redmi looks at the high-end market

In terms of screen, from the current media revelations, the Redmi K50 series still adopts a high-brush straight screen. Among them, the Redmi K50 e-sports version may use huaxing photoelectric OLED screen, Redmi K50 may use the Samsung E5 OLED screen, and the highest Redmi K50 Pro+ will be equipped with a 2K OLED direct screen, which is also the first mobile phone equipped with a 2K screen under Redmi.

In terms of performance, combined with the breaking information of various media, the entire Redmi K50 series will use different processors. Among them, the Redmi K50 e-sports edition will use the Qualcomm Snapdragon 8 Gen 1 processor, the performance of this processor should be very clear to everyone, Antu rabbit running score can easily exceed 1 million points, is a flagship processor with performance and power consumption.

Judging from the breaking news of the digital chat station, the K50 e-sports version will focus on gaming and heat dissipation, high-specification heat dissipation to suppress the high-power Snapdragon 8 Gen 1 processor, and it is indeed better to do performance release. It's just that no matter how high the so-called "dual VC liquid cooling" specification is, it is essentially a passive cooling system, and there must be a certain gap between the active cooling game phone.

No longer obsessed with cost performance, Redmi looks at the high-end market

Breaking news pointed out that the Redmi K50 standard edition will be equipped with a Snapdragon 870 processor, I think this processor should be familiar to everyone, and will not be repeated here.

Redmi K50 Pro is expected to be equipped with a new Tianji 8000 processor, this SoC is built using TSMC 5nm process, cpu architecture is 4 *2.75GHz A78+4*2.0GHz A55, GPU integration Mali-G510 MC6, support 2K 120Hz or 1080P 168Hz resolution video shooting, support LPDDR5 + UFS 3.1 storage combination, can be seen as an upgraded version of Tianji 1100/1200.

Redmi K50 Pro+ will become the first batch of flagship mobile phones equipped with Tianji 9000 processor, this SoC uses TSMC 5nm process to create, CPU architecture for 1 * 3.05GHz X2 + 3 * 2.85GHz A710 + 4 * 1.8GHz A510, GPU integration of the latest Mali-G710 MC10, with 8MB L3, 6MB SLC super cache, in terms of performance, energy efficiency performance is more outstanding.

No longer obsessed with cost performance, Redmi looks at the high-end market

In terms of other configurations, it is rumored that the Redmi K50 esports edition will be equipped with a Samsung GW3 main camera, while the Redmi K50 Pro+ is expected to use the IMX766 sensor. In terms of battery life, the Redmi K50 esports edition will use a combination of 4700mAh + 120W fast charging, Redmi K50/Redmi K50 Pro may be a combination of 5000mAh + 67W fast charging, and Redmi K50 Pro+ is a combination of 5000mAh + 120W fast charging.

No longer obsessed with cost performance, Redmi looks at the high-end market

To sum up, from the perspective of paper parameters alone, the Redmi K50 e-sports version should be the largest improvement over the previous generation of products, and the hardware configuration of The Redmi K50 Pro+ has also made many breakthroughs. Only the Redmi K50, which the average consumer cares about the most, has almost no improvement in configuration compared to the Redmi K40, which makes people wonder: "Why is this happening?" ”

A mid-tier market that stands still

In fact, the development of mid-range mobile phones has stagnated, and it is no longer a matter of one day or two days for consumers. As early as Last June, iQOO released a product called iQOO Neo5 Vitality Edition, but this product is actually a skinned version of iQOO Neo3, in addition to the processor from Snapdragon 865 to Snapdragon 870, the other parameters of the two products can be said to be completely consistent.

Coincidentally, realme released in the first half of last year's realme GT Neo flash version and the second half of last year released realme GT Neo 2T these two products, in addition to the processor from the Tianji 1200 to the Tianji 1200 AI version, the configuration of the two models is also completely consistent. In contrast, Redmi K40 and Redmi K50, products with improved product design, battery capacity, and charging power, can already be said to be a clear stream in the mid-end market.

No longer obsessed with cost performance, Redmi looks at the high-end market

Why is there a situation where the product is standing still in the mid-market? There are three main reasons.

First of all, in terms of performance, today's mid-range machines are generally equipped with Snapdragon 865 / Snapdragon 870 / Tianji 1100 / Tianji 1200 processors, the performance of these processors is much higher than the performance of the previous mid-range processors, and there is no problem in daily use and moderate game experience, which can fully meet the daily needs of ordinary users. Before processor manufacturers introduce more powerful mid-range processors, it is expected that the performance of mid-range machines will stabilize at this level for a long time.

Secondly, in terms of configuration, in order to compete for the mid-end market, in the past two years, domestic mobile phone manufacturers have scrambled to delegate their high-end configurations to mid-range products. Looking at today's mid-range mobile phones, Samsung E4 screen, flexible curved screen, plain leather material, dual speakers, 65W fast charge, 5000mAh battery, a variety of high-end configurations are available, in the chip, screen, material, fast charge of these points, leaving Android mobile phone manufacturers with less and less room to compete.

Finally, in terms of positioning, in fact, there is still a weakness in the mid-range mobile phones on the market, that is, the image ability is generally performed. The problem is that the image capability is already the most obvious gap between mid-range mobile phones and high-end mobile phones. In order to maintain product positioning, manufacturers dare not easily improve the hardware experience of mid-range mobile phones, which is also the fundamental reason for the unlimited convergence of products in the mid-range market.

Is there any hope of impacting the high end?

As far as the current revelations are concerned, although the Redmi K50 has limited improvements, the improvement of the Redmi K50 Pro+ is obvious. Readers familiar with Redmi should know that the configuration gap between the ordinary models of the Redmi K series and the top-mounted models in the past is not large, the Redmi K30 Pro and Redmi K30 Pro zoom versions are one telephoto lens, and the Redmi K40 and Redmi K40 Pro+ are only different from the processor and the main camera.

However, this time the situation is different, compared to the Redmi K50, The screen, battery, fast charge and image configuration of the Redmi K50 Pro+ are expected to be comprehensively improved, which also makes it the most complete K series flagship phone in Redmi's history. This time, Redmi changed its normal state and decided to launch a real top-up version, the meaning of which need not be elaborated, and readers who pay attention to the digital circle can feel it themselves.

No longer obsessed with cost performance, Redmi looks at the high-end market

The question is, in the past, the top products launched by Redmi often faced the dilemma of no one asking, this time Redmi really hopes to hit the high-end? Xiao Lei himself is still optimistic about the prospects of the Redmi K50 Pro+, for the following reasons.

Unlike the current situation of the mid-tier market, today's flagship market is somewhat "retrograde". Looking at the flagship mobile phone released this year, the overall configuration performance is not as good as last year's flagship mobile phone, even the previous year, the tragic abandonment of the telephoto lens, the tragically degraded screen quality, the generally disappeared IP68 waterproof and dustproof, the widely used JN1 sensor, there are regrets everywhere.

In contrast, the core configuration of Redmi K50 Pro+ has improved a lot, and after the defects such as screen quality, fast charging speed, and image configuration have been upgraded, the product quality of Redmi K50 Pro+ and the flagship mobile phone released this year have already been a fight. Although at present, the machine still uses a side fingerprint recognition design, and will not support wireless charging function, but under this and other trade-offs, the gap has been within reach.

Personally, I believe that a product has no obvious shortcomings, all aspects are extremely balanced, and at the same time, it has achieved a leading position in the industry in some fields, which is the basic requirement of flagship products. Of course, for Redmi, the most important thing is still the product price. At present, the flagship mobile phone on the market, although the configuration has been downgraded, but the price is not less. If the Redmi K50 Pro+ can control the starting price below 3999 yuan, then it should not be a problem to survive in the flagship mobile phone market starting at a minimum price of 4999 yuan.

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