At present, the popularity of the meta-universe cannot be underestimated, and even major luxury car brands and new forces have not escaped this wave of encryption. Audi launched the NFT digital art work "FANTASY SUPER HIGHWAY", Rolls-Royce forged the NFT series with the new car "Ghost Black Badge", and Xiaopeng Motors is applying for the registration of a number of "Xiaopeng Yuan Universe" trademarks...
As a Chinese automobile brand that has always been at the forefront of the trend, SAIC Roewe will open the first NFT auction of China's automotive industry on January 23 at Shanghai International Commodity Auction Co., Ltd., conveying to consumers the enterprising spirit of continuously leading the development of the industry and the concept of continuous innovation. It is reported that the digital collection is named "Roewe Meta universe", adding the first car of the Roewe meta universe "Totoro", showing the real world across dimensions with a broad perspective. Users who successfully auction the work will also receive a totoro "meta-customized" real car, enjoy the "advanced customization plus" service for free, including the SAIC Roewe Yuan Universe Appraisal Officer in the SAIC Roewe Yuan Universe Map, and receive a custom Totoro NFT for the first owner of the Meta Universe.
In 2021, the explosion of the concept of metaverse, NFT, as the underlying architecture of the metaverse ecology, will become the key connecting reality and metaversity, which is a digital certificate based on blockchain technology that can mark the ownership of specific items, with unique, irreplaceable, indivisible and other characteristics. SAIC Roewe keenly captures the value of NFTs. In the years of development, SAIC Roewe has continuously accelerated innovation and transformation in products, marketing and services through the concept of national tide and digital technology, leading the development trend of the automotive industry. This time, in the wave of the meta-universe, SAIC Roewe brought the "Roewe Meta-Universe" NFT auction, becoming the first Chinese car company to auction NFT digital artworks. This is an innovative attempt by SAIC Roewe to face change, and it is also an important node for Chinese auto brands to explore the metacosm. After that, the Roewe Meta Universe World will also accommodate more new elements, such as the upcoming whale, with a continuous enrichment of content to bring more surprises to users.
The "Roewe Meta-Universe" NFT at auction conveyed SAIC Roewe's unique understanding of the meta-universe world to the public. The universe is not a single dimension, but a real existence across dimensions, and human beings need to analyze the progress and development of art, philosophy and history from a broad perspective, and explore the origin of all things in the world. Roewe's meta-universe world will follow the essence of human beings and work with users to move towards a wider world. The work not only has a high artistic and collecting value, but also allows users to see a new way of playing car company marketing.
It is particularly noteworthy that the auction will be conducted by Shanghai International Commodity Auction Co., Ltd. Located on the Bund, Shanghai State Auction is a leading enterprise in the domestic comprehensive auction house and has continued to promote innovative practices in the field of art in recent years. The NFT auction is also an innovative attempt by the two major brands of SAIC Roewe and Shanghai Guopai, whether it can rub out a new spark is worth looking forward to!
This auction will use live and online simultaneous auction, what surprises will the Roewe Meta Universe NFT bring? Stay tuned for more information!