South Korean Internet celebrity Song Zhiya endorsement fee exposure: 2 million to start, specifically to earn Chinese money?

The name "Song Zhiya" has encroached on social platforms such as Weibo and INS. Originally just a well-known beauty blogger in South Korea, she became popular in China after participating in the Korean love variety show "Single is Hell".

But a few days after the fire, "rich flower" Song Zhiya fell into the "fake" storm, and some netizens pointed out that the luxury goods she wore were fakes.

The four-leaf clover necklace that Song Zhiya once wore was pointed out by netizens that it was not genuine, because the chain connection of the genuine product started from the top of the four-leaf clover, and Song Zhiya's necklace started from the place where the four-leaf clover was recessed. Some netizens pointed out that this style of genuine necklace only sells platinum, while Song Zhiya's necklace does not match the color.

In addition, some of Song Zhiya's brand-name clothes in the variety show are also different from the genuine products, and even the brand's official styles have not been officially listed.

In this regard, Song Zhiya initially responded that "there is no part to explain at present", which made netizens look lonely. Hours later she posted admitting that she had worn the fake, accompanied by a handwritten apology letter that had been removed from the video showing the fake.

Song Jiya herself has an excellent resume, she was born in 1997 in Busan, South Korea, and graduated from the dance department of Hanyang University. Before participating in the variety show, he was a famous beauty blogger, and after appearing on the variety show, he sat on a million fans.

Song Zhiya looks beautiful and has a beautiful body, her makeup is wild and lustful, and she collides with Jennie, and her speech on the show also reflects her high emotional intelligence.

In particular, her innate independent and confident temperament has attracted a large number of female fans. Many girls have followed Song Zhiya's example, learning her makeup, dressing, weight loss methods, and even her flirtatious male quotes in the love roundup.

After the fame became famous, Song Zhiya began to break into the Chinese market, she registered accounts on multiple social platforms in China, and the promotion and marketing about her gradually increased.

However, Song Zhiya has increased her popularity in China through extensive publicity on various platforms on the one hand, and on the other hand, her excessive marketing has also made many netizens feel aesthetic fatigue and facial anxiety.

Coupled with Song Zhiya's frequent black materials in just a few months, more and more people began to dislike her.

Many netizens think that although Song Zhiya is beautiful, but compared with many Internet celebrities in China, it is not outstanding, and there are better Internet celebrities in China, so why let a Korean Internet celebrity make Chinese money?

There are also some netizens who can't get Song Zhi Yami where she is, thinking that she looks a bit like the high-end version of Feng Jie, the anime character Asue in Korean mini-games, and Lola in "Shark Gangster".

The hanbok wear shared by Song Zhiya was pulled out of the clothing pattern and some accessories by netizens are Chinese elements, the gold pattern on the skirt is China's woven golden horse noodles, and the white headdress is China's "Song's daughter's crown", so many Chinese netizens think that she is a "thief who steals Chinese culture".

Netizens were indignant and even dug out the rice paper dumplings in Song Zhiya's weight loss recipe. Many people questioned: "Can a Vietnamese spring roll skin wrapped with some broken vegetables be called dumplings?" ”

Recently, it was reported that Song Zhiya's advertising offers on China's social platforms exceeded 400,000, and the remuneration for endorsements was as high as one million, catching up with domestic second-tier stars, which can be said to be "pie in the sky" for an Internet celebrity who has been on fire for several months and does not have any film and television works.

There have been many precedents of Korean bad artists insulting China while making money in China, so many netizens questioned Song Zhiya's "just bad money" when she came to China.

Song Zhiya has performed well in variety shows, but her set of speeches is placed in real love, I am afraid that most boys will feel inexplicable and unable to touch their heads.

So is she the real "big heroine"? I don't think so. It is said that the variety show has no script, so we can take Song Zhiya's speech as her personal real thoughts.

When introducing herself, Song Zhiya described herself as "cute and sexy". However, below she came a sentence "No matter which woman I am on, I have the confidence to win over her".

At first listening to this sentence, there is no problem, only feel full of confidence and heroine aura, but it is "shocking" to taste carefully. Please, this is a love variety show, not a beauty pageant, there is no win or loss in front of love, why engage in "female competition" that set says "which woman" "won her"?

The real heroine should not care about gains and losses, and has both the right to choose love and the right to love and not to.

Song Zhiya only used a word of "Oba" to make the boys' inner deer bump. Later, when she was praised by a boy as cute, she just calmly replied: "Do you think it's cute just like this?" You'll be me after that. ”

I have to say that Song Zhiya is really good at flirting, but lacks a little sincerity, which inevitably reminds people of the classic fragment of Zhang Yang and Li Bara in "Left Ear": Zhang Yang talked to Li Bar La, "Li Bar La, you are very famous", Li Bar La replied "Is it?" Then you will soon be famous, because you are making a very famous chick."

So this time overturned, some netizens who have long been unaccustomed to Song Zhiya directly called out the big happy people's hearts, some people mocked Song Zhiya", "the purpose of setting up people is to come to China to find gold to buy genuine products", some people expressed their disgust with Song Zhiya: "I don't know how much money she spent on marketing to buy hot searches, where there is her, looking at her is annoying." ”

It is a bit ironic that Kim Hyun-jung, the male guest who successfully held hands with Song Jiya in "Single is Hell", immediately took her off after she fell into the "fake storm", but still paid attention to other guests.

epilogue

Song Zhiya became famous for marketing, and was repulsed by marketing. It can only be said that Song Zhiya is advised to study more and try to launch masterpieces if she wants to be recognized, and stop engaging in those overwhelming marketing to please people.

And Chinese is not a person who is stupid and has a lot of money, put down the mentality of scolding the gold lord when he puts down his rice bowl, or where is it cool and stays!

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