In just three years, the folding screen mobile phone track has gathered almost all the major domestic mobile phone manufacturers, and the price has also been lower. Some insiders commented that folding screen mobile phones began to "roll up"!
There is a scene that also intuitively shows that the folding screen mobile phone track is really "rolled up": in order to prove that its first folding screen mobile phone is anti-fall, Honor CEO Zhao Ming directly dropped the mobile phone twice at the press conference.
Behind this is the user's concern about the fragility of the folding screen mobile phone and the quality of after-sales service. In fact, at present, there are indeed some problems that need to be solved in the after-sales link of folding screen mobile phones.
Folding screen mobile phone more "carry"?
Since Samsung's release of the Galaxy Fold on February 20, 2019 has aroused market attention, it has been nearly three years since the folding screen mobile phone "debuted". As a new thing, in the past three years, around the folding screen mobile phone, fragility, crease, etc. are high-frequency words. Therefore, when each manufacturer releases a folding screen mobile phone, it will focus on how to highlight its own products "more resistant to falling" and "more forbidden".
Judging from the two folding screen mobile phones recently released, Honor Magic V uses the industry's thinnest folding screen hinge solution - ultra-thin suspended water droplet hinge design, eliminating the large gap caused by folding, ensuring the long life and light crease of the screen after multiple opening and closing. OPPO Find N uses the industry's best teardrop hinge, seiko pseudo-vertebral hinges, which can be folded seamlessly and hover freely from multiple angles. In terms of eliminating "creases", OPPO Find N uses the latest UTG ultra-thin flexible glass with a thickness of only 0.03mm, which makes the screen have strong bending performance and anti-fall and puncture resistance.
Honor's first folding screen phone, the Magic V
Zhongxin Jingwei reporter noted that for the life of the folding screen mobile phone screen, "can be folded 200,000 times" is currently a unified reference in the industry. Honor said that the Magic V has reached a 200,000-fold life; OPPO said that even in the limit environment of -20 °C, OPPO Find N can still pass 200,000 fold tests. In addition, the caliber previously given by Xiaomi, Samsung, etc. can also be folded 200,000 times.
What is the concept of 200,000 times? According to the rough calculation of the reporter of Zhongxin Jingwei, according to the calculation of opening and closing 100 times a day, in the absence of other damage and failure, a folding screen mobile phone can be used for about five years. But is this actually the case?
Can afford it, can't afford it?
According to the black cat complaint [complaint entrance], regarding the folding screen mobile phone, the top five problems in the complaint are the folding screen with creases and cracks, the screen display failure, the after-sales warranty problem, the screen leakage, and the screen glue.
In the after-sales link, Sun Yanbiao, president of the First Mobile Phone Industry Research Institute, said in an interview with the reporter of Zhongxin Jingwei that at present, the biggest problem in the after-sales link of folding screen mobile phones is that the screen damage rate is high and the maintenance and replacement costs are high, while the after-sales rate is high, "You must know that the shipment of folding screen mobile phones is not high."
Ms. Liu, who lives in Guangzhou, spent more than 10,000 yuan on a folding screen mobile phone in February 2020, and at the end of that year, Ms. Liu accidentally dropped the phone on the ground. "There was some sand on the ground, and two bad spots fell directly on the screen, and soon the two bad spots became a line, and after a few days the screen went black." Because the mobile phone was still in the warranty period at that time, the cost was half price, and Ms. Liu finally spent more than 3,000 yuan to repair it after the official sale.
But unexpectedly, only a year later, Ms. Liu dropped her mobile phone on the ground again. "At that time, the phone slipped and fell on the bedroom floor, and there may have been some dust on the ground, which directly fell out of a bright line. At that time, the mobile phone was not in the warranty period, I checked the official screen change cost to more than 9,000 yuan, almost enough to buy a new mobile phone, I immediately decided not to repair. Ms. Liu said.
Mr. Zhou, who lives in Shanghai, said that during the warranty period, the folding screen mobile phone he purchased had the problems of screen bright spots and touch failure, and the screen was replaced twice for free. But unexpectedly, the warranty period was only five months later, and Mr. Zhou's mobile phone screen once again had a bright spot problem.
"The official after-sales service on the grounds of exceeding the warranty period, proposed that it can spend 9400 yuan to replace the screen, I think the price is too high, the other party finally said that it can spend more than 8,000 yuan to replace the screen." Mr. Zhou said, "The mobile phone failed twice in a row during the warranty period, and the screen was replaced twice, but the warranty period was only five months, and the screen had the same problem again, and the brand let the consumer bear the cost, which was very unreasonable and infringed on the interests of the consumer." ”
Another user said that after the problem of his folding screen mobile phone, he took it to the official after-sales service to repair, and after the so-called appraisal, he told that the mobile phone failure was caused by man, but refused to provide a detailed appraisal report on the grounds of protecting the company's confidentiality.
In this regard, Chen Yinjiang, deputy secretary-general of the Consumer Rights and Interests Protection Law Research Association of the China Law Society, said in an interview with The Reporter of Zhongxin Jingwei: "In this case, consumers have the right to require the merchant to provide relevant appraisal reports to prove that the failure is caused by man. In the after-sales process, the merchant is both a player and a referee, which is obviously unreasonable. ”
It will take time for the pain points to be resolved
Zhongxin Jingwei reporter noted that folding screen mobile phones came out three years ago, although a lot of technical optimization has been taken in terms of hinge, screen flatness, mobile phone weight, system, etc., some key experience pain points have not been solved, resulting in high after-sales rates, and the quality of after-sales service of some brands is difficult to say satisfactory.
According to industry analysts, the foldability and anti-fall resistance of folding screen mobile phones are a pair of contradictions at this stage, and can only be balanced as much as possible. Zhao Ming also said in an interview, "In most cases, if the inner screen of the folding screen mobile phone is too brittle, there will be many problems (in the anti-fall), and the folding screen mobile phone must find balance in the anti-fall." ”
In addition, the price of folding screen mobile phones is also a major reason for its high after-sales costs. At present, the minimum price of folding screen mobile phones on the market is nearly 8,000 yuan, and tens of thousands of yuan or even higher. If the price cannot be close to the people, with the current level of people's acceptance, it is difficult to achieve the acceptance and share of a mature product in the consumer market.
Sun Yanbiao believes that the current folding screen mobile phone after-sales link cost is high, but it has nothing to do with the immaturity of related technologies, on the contrary, folding screen technology is in a period of rapid maturity. "At present, the market volume of folding screen mobile phones is not large, and the first batch of most manufacturers may only be 200,000 or 300,000 units." However, with the increase in market demand, the yield rate of the upstream industry chain increases, the cost of folding screen mobile phones will decline rapidly, and the corresponding after-sales costs will also decline, in fact, the price of several folding screen mobile phones recently released has dropped to less than 10,000 yuan. ”
Source: Zhongxin Jingwei