Following the joint venture between Great Wall Motors and BMW to establish Lightspeed Motors, Great Wall Motors has once again spread the news of the establishment of a new joint venture, and this time the protagonist is Land Rover.
(Image from the Internet)
Recently, the Internet circulated a "Great Wall and Land Rover to establish a joint venture" news, and the news originated from a construction project product plan, from the information in the picture can be seen that there are words such as "Great Wall Land Rover", and also juxtaposed with the BMW mini electric vehicle project.
However, officials have positively denied the authenticity of this information at a recent press conference. He said that the cooperation with Land Rover is only in the supply chain system, providing corresponding components for Land Rover, not a joint venture like BMW before.
As for why this is the case, it is most likely that the internal staff covets convenience and does not fill in the complete project name, so it also makes this "improper news".
Of course, this can not blame netizens for speculating. After all, in the early days, great wall has plans to acquire the Land Rover brand, and until today, Great Wall Motors and the Indian Tata Group, which owns the Land Rover brand, have not responded positively. At the same time, the Great Wall as the leading boss of the domestic SUV industry, and Land Rover is the boss of the SUV industry of overseas brands, if the two big men can build a new car together, netizens are naturally looking forward to it.
Although it is false news that Great Wall Motors joined hands with Land Rover to set up a joint venture to build cars together, it does not rule out that there will be a deeper level of cooperation in addition to the supply chain, after all, Great Wall Motors is not only a vehicle production car company, but a first-class enterprise with commercial penetration in various fields.
At present, Great Wall Motors has a number of vehicle brands, including Haval, Great Wall Pickup, WEY, Euler, Tank and so on.
Moreover, they have excellent performance in their respective fields, such as Haval's H6 is the annual SUV sales champion, in addition, under the joint construction of the divine beast, big dog, red rabbit, H9, F5/F7 models, the global cumulative sales have exceeded 70 million, becoming the largest brand in China's SUV field.
The launch of the high-end brand WEY successfully broke the price "ceiling" of the previous independent car brands, and similarly, the emergence of the main female, pure electric Euler brand has also allowed female consumers to have a more personalized model choice.
Great Wall Pickup trucks have ranked first in domestic and export sales for 23 consecutive years, with global cumulative sales exceeding 2 million vehicles, and the domestic pickup truck share is nearly 50%.
Since the launch of the 300 models, the tank brand has made it the hottest brand in the autonomous car, and this heat will continue with the subsequent introduction of tank 500, 700 and even 800 models, and the future is immeasurable.
Great Wall Motors also independently operates a vehicle brand, which is Sharon Motors, and the first model, the Mech Dragon, has also become a hot spot with its unique mecha elements and zero hundred acceleration of only 3.7s of explosive performance.
In addition to the vehicle brand, Great Wall Motors also has core component companies such as Honeycomb Easy-to-create, Nobo Automobile, Seiko Automobile, MIND, etc., which also have more core technologies in the fields of engine, gearbox, chassis architecture, light cluster light source, intelligent cockpit, etc., among which Honeycomb Easy-creation has launched the first 3.0T+9AT high-end powertrain of its own automobile brand.
In addition, Great Wall Motors also has a layout in the fields of artificial intelligence chips and semiconductors.
The above details also belong to the own system of Great Wall Motors. It also holds enterprises such as Honeycomb Energy, Unbend Energy, Millima Zhixing, and Polar Electric Light Energy.
From these huge industries involved, it is finally clear why there is information about why Great Wall Motors and Land Rover cooperate to build cars or even acquire Land Rover, after all, with the current strength of Great Wall Motors, the acquisition or cooperation with Land Rover to build cars will help both parties further enhance their domestic market share and maximize their interests.
Of course, the business strategy between enterprises is not to say that there is strength to hit it off, and there are still many factors to consider, which can only look at the follow-up development of Great Wall Motors and Land Rover. Look forward to it.