Founded in March 1984, after 37 years of rolling development, Purple Mountain Group has now built a food industry chain integrating base construction, production and processing and marketing. It is a national key leading enterprise in agricultural industrialization, one of the top ten enterprises in China's canning industry, and a key enterprise in the national food industry, and has been rated as a "large taxpayer" by the Zhangzhou Municipal Government for many consecutive years.
The president of Purple Mountain (left) signed a contract with Zhao Jinmai (right), the image spokesperson of the meal
Business card of the member of the Chamber of Commerce
Fujian Purple Mountain Group
Vice President Unit of Fujian International Chamber of Commerce
Founded: 1984
Headquarters: Zhangzhou, Fujian Province
Business scale: can process nearly 200,000 tons of various agricultural and sideline products per year
Industry status: national key leading enterprise of agricultural industrialization, top ten enterprises of China's canning industry, and key enterprise of national food industry
Glory and quality
The Party Committee of Purple Mountain Group is the "Advanced Grassroots Party Organization of Fujian Province", the Purple Mountain Trade Union has been rated as the "National Model Workers' Home", and the Purple Mountain Customs Work Committee is the "National Five Good Grassroots Customs Work Committee". In 2021, Purple Mountain Group once again won the "Fujian May Day Labor Award".
Purple Mountain focuses on food production and sales, products include canned, pickles, curry, mineral water, self-heating convenience products, fruit and vegetable concentrate, factory grown mushrooms and other categories, mainly exported to Europe and the United States, Japan, Southeast Asia, Russia and other more than 60 countries and regions in the world, the export code "Q51" is internationally renowned, especially in Japan, Germany and other countries with strict requirements for food quality in the national market recognition is very high, in foreign Purple Mountain canned on behalf of China's canned image. In the early 90s of last century, the quality and export volume of purple mushrooms and canned asparagus have reached the national leading position, Singapore, Japan and other countries with purple mountain products have organized delegations to purple mountain to investigate, "purple mountain mushroom" and "purple mountain shoot" commonly known as the recognition of purple mountain product quality. "To provide safe, healthy and assured food for the society" is the mission of Purple Mountain, "let consumers buy Purple Mountain products is equivalent to buying peace of mind, eating Purple Mountain products is equal to eating health" is the brand culture creed upheld by Purple Mountain.
Purple Mountain Edible Mushroom Silicon Valley Industrial Park Mushroom Planting Base
Purple Mountain has always attached great importance to food quality and safety management, and has passed ISO22000, HACCP, "Hala", "Kosher", the United States FDA certification, and is the first enterprise in China to pass the European BRC (Global Food Technology Standard) and IFS (International Food Standard) certification, which was praised by the "National Gate Times". The group company has led and participated in the formulation and revision of more than ten national or industry standards such as "Canned Asparagus", "Canned Shellfish" and "Canned Fish". For 13 consecutive years, Zishan has been rated as "National Contract-abiding and Credit-worthy Enterprise" by the State Administration for Industry and Commerce, and rated as a national entry-exit inspection and quarantine credit management AA-level enterprise by the State Administration of Quality Supervision.
At the 2017 Xiamen BRICS Conference, "Purple Mountain Coriander Heart" and "Purple Mountain Yellow Peach Canned Food" were selected as the GOLDEN BRICK Banquet Food, "Purple Mountain Products, Golden Brick Quality", and Purple Mountain Food was recognized by the international event. The production and sales of canned mushrooms, asparagus and lychees produced by the company rank in the forefront of the same industry in the country, the "Purple Mountain Brand" trademark has been rated as a well-known trademark in the country, the Purple Mountain Tomato Juice has been rated as "China Canned Innovative Product", and Purple Mountain Mineral Water has been the designated drink of Xiamen Airlines for 20 years.
Pioneering and innovating
In recent years, Zishan Group has vigorously extended the industrial chain and invested in the construction of the Zishan Edible Mushroom Silicon Valley Industrial Park, which is committed to building China's largest and most technologically advanced modern food industry group. As the "foreign business card" of China's food industry, Zishan Group actively explores the domestic market while stabilizing the export business, and strictly controls product quality with the standard of "the same line and the same standard", "international quality, shared by the Chinese people", and the market response is good. With 37 years of expertise in making food, Purple Mountain will dock canned food and catering, vigorously invest in the construction of central kitchens, expand domestic water bar channels; the main brand "to the meal point" self-heating food settled in the live broadcast room with goods, the blockbuster launch of the "to the meal point pasta legend" pasta is created by Michelin chef taste, to achieve a station of ingredients; in March 2021, the new generation of actor Zhao Jinmai became the spokesperson of the Purple Mountain brand, creating a good brand benefit for the terminal market.
Product: Pasta legend to meals
Over the past 37 years, Purple Mountain Group has deeply cultivated the main business of food and forged ahead in the goal of a century-old Purple Mountain. On March 2, 2021, the Purple Mountain Food Industrial Park began to be created. The industrial park mainly undertakes the overall relocation of the existing industrial park in Zishan, covers an area of 211 acres, plans a total investment of 500 million yuan, mainly to build agricultural and sideline products, aquatic products, convenience food, biological health products and frozen food and other processing and production bases, all of which can reach 300,000 tons of annual output after production, the output value of 5 billion yuan, and the tax payment of more than 100 million yuan. Purple Mountain will use "overall demolition, retreat into the park, transformation and upgrading, brilliant Purple Mountain" as a strategic fulcrum, high starting point planning, high-level construction, to achieve the second entrepreneurship, carefully build purple mountain food industrial park, and strive to become the benchmark of the food industry, to achieve the "ten billion purple mountains, a hundred years of purple mountains" of the Purple Mountain dream.
Source: Southeast Express, January 17, 2022, A5 edition