Financial Investment Network News The opening year of the "14th Five-Year Plan" has come to an end, and on December 26, 2021, the Chengdu Branch of Mianyang City Commercial Bank also ushered in its fifth birthday. In the five-year journey of ups and downs, under the care and guidance of regulators and under the correct leadership of the Party Committee of the Head Office, Chengdu Branch of Mianshang Bank has always been adhering to the development mission of "helping to increase value and service growth", adhering to the market positioning of "serving localities and serving small and medium-sized enterprises", adhering to the customer-centric, high-quality financial products and sincere services to win the high affirmation from the government, enterprises and individual customers, embarking on a steady and sustainable development path, and composing a chapter of development that strives to forge ahead.
Rooted in Chengdu: The scale of assets has grown steadily
As the capital of Sichuan Province, Chengdu is known as the country of Tianfu, and its innovation genes are thickly planted, providing a better soil for the development and innovation of the financial industry. Based on the locality, Mianyang Commercial Bank Chengdu Branch actively implements the major strategic deployment of the Municipal Party Committee and the Municipal Government, and provides financial service support for the development of the Chengdu-Chongqing Twin Cities Economic Circle and the "New Economic Growth Partnership Program" in view of the needs of regional economic and social transformation and upgrading.
Chengdu Branch has always adhered to serving the real economy, deeply serving the government, corporate customers and urban residents, providing comprehensive and precise financial services for all kinds of customers, keeping up with the pace of economic and social transformation, actively carrying out strategic cooperation with many district and county government platforms in Chengdu, adhering to the traditional offline and online business, public-private business linkage and synergy development strategy, and going all out to provide a strong financial service guarantee for local economic development. Up to now, The Chengdu Branch of Mianshang Bank has set up 3 business outlets in the High-tech Zone, Wuhou District and Qingyang District, chengdu Jinjiang Branch and Jinniu Branch are about to open, and Chenghua Branch, Shuangliu Branch and Tianfu New District Branch are also actively preparing for construction. As of the end of November, the total assets and liabilities of The Chengdu Branch of Mianshang Bank exceeded 40 billion yuan, and it has provided more than 30 billion yuan of credit support for more than 500 enterprises, more than 2,500 individual industrial and commercial households and individual customers, with rapid business development and continuous expansion of scale, which has played an active role in escorting the "six stability" and "six guarantees".
Cohesion: Party building leads business development
While striving for innovation and reform, striving to create profits and efficiency, The Chengdu Branch of Mianshang Bank fully implements the spirit of the 19th National Congress of the Party, adheres to and strengthens the party's overall leadership, focuses on "grasping party building in the center, party building to promote development", continues to promote the construction of party style and clean government, and organically integrates party building work into the operation and management of the branch in conjunction with the celebration of the 100th anniversary of the founding of the party, realizes the resonance of grass-roots party building and business development at the same frequency, provides political guarantee for the rapid and steady development of branch business, and firmly serves the new development pattern of the "14th Five-Year Plan".
Under the leadership of the Party Committee of the Head Office, the Party Branch of the Chengdu Branch of Mianyang City Commercial Bank of the Communist Party of China actively promoted the "Party Building" service model, organized and carried out a series of party building activities in various forms, such as "Theme Essay on the Centenary of Party Building", "Party History Knowledge Contest", and "Learning Party History along the Red Footprint", focusing on the "14th Five-Year Plan" and the 100th anniversary of the founding of the Party, and comprehensively completed the construction of the party building position. At the same time, we pay attention to the construction of a "homeland" corporate culture, always put the construction of the talent team in the long-term pattern to grasp it, highlight and strengthen the cohesion of simple corporate culture, and strive to create a talent team that is energetic, united and full of confidence, and enhances the sense of belonging and cohesion of employees.
Serve small and micro enterprises: help the construction of inclusive finance
In order to actively respond to the call of the state for inclusive finance, Mianshang Bank Chengdu Branch focuses on market segmentation, always takes the concept of inclusive finance as the endogenous driving force for its own sustainable development, takes small and micro enterprises as the key service objects, increases the inclusive support for small and micro enterprises through innovative products and optimized services, strives to explore the balance of economic and social benefits, and fulfills its social responsibilities.
The "Miankun Loan" and "Miankun Rong" launched by Mianshang Bank Chengdu Branch and the platform company flexibly use financial products such as "Mianshang Chain E-Tong", integrating "small business professional financing services", "small business owners exclusive financial consultants" and "small business electronic financial system", relying on a dynamic customer service team, standardized products and business processes, solving the problems of complex financing processes, difficulty in renewing loans, high refinancing costs, short credit periods, etc., and effectively promoting inclusive financial services "increment, expansion, quality improvement, cost reduction". The market share growth rate of the number of loan households and balances of small and micro enterprises remained at the forefront of Chengdu's banking institutions.
Responsible finance: Actively fulfill social responsibilities
In the past five years, Mianshang Bank Chengdu Branch has adhered to the concept of "responsible finance, harmony and win-win", actively assumed social responsibility, vigorously supported charity and public welfare undertakings, and sowed the seeds of love to the outside world. The permanent green channel of each business outlet within the jurisdiction provides one-on-one door-to-door service for customers of special groups such as the elderly and the disabled. Focusing on the themes of epidemic prevention and control, public welfare education, green finance, etc., innovate and enrich the forms of public welfare, rely on their own professional financial knowledge, actively participate in the popularization of financial knowledge, and conscientiously organize public welfare and service education activities such as "315 Financial Consumer Rights and Interests Protection", "Financial Knowledge Popularization Month, Financial Knowledge into Ten Thousand Homes", "Deposit Insurance", "Guarding the 'Money Bag'", "Service for the Elderly" and so on.
In the past five years, Mianshang Bank Chengdu Branch has won many honorary titles inside and outside the bank, such as "Four-star Service Outlets of China Banking Association", "Best Financial Institutions Serving the Real Economy", "Outlets Innovation Experience Award", "All-round Business Institution Award", "Best Small and Micro Enterprise Service Bank", "Major Breakthrough Operating Institution" and "3.15 Sichuan Financial Responsibility Practice Model Enterprise".
Looking back on the past, five years of hard work to build a chapter. Looking at this dynasty, the tide is setting sail after wave. The next five-year curtain is about to open, Mianyang City Commercial Bank Chengdu Branch will continue to carry the responsibility and mission of helping Rongcheng's social and economic development, continue to do a good job in serving the real economy, preventing and controlling financial risks, never forget the original intention, forge ahead, and continue to contribute financial strength to regional economic and social development. (Zhu Yunran)