Speaking of Du Yuesheng, I think everyone is no stranger, he is a major figure in modern history, the boss of the Shanghai Beach Green Gang. Du Yuesheng's life is full of all kinds of legends, but what everyone may not expect is that such a big person who is in the shanghai beach has such a low starting point and such a tragic life!
If you have seen "Du Yuesheng: People's Hearts Are Supreme" or "Du Yuesheng Biography", you should be very clear about Du Yuesheng's origin. He began to break into Shanghai at the age of 14, and successively worked as an apprentice in a fruit shop, a running hall in Liu Lane, Huajie Street, and so on. In short, it's all small roles.
However, it is such a so-called small role, which is complex and changeable, and the shanghai beach has laid a sky of deception, and even his master (boss) Jin Rong is ashamed of himself. Of course, the reason why Du Yuesheng can succeed is also related to the "Sanxin Company" he founded in his early years, after all, if he wants to gain a foothold here, he must have certain financial resources, and Sanxin Company is his source of wealth.
However, it is also strange to say that although Du Yuesheng's Sanxin Company is a company that has poured smoke and soil, it was established because of a anti-smoking campaign in the French Concession. Du Yuesheng thought that since the French Concession did not even have a tobacco and soil shop, the market here was blank, and if he opened a tobacco and soil shop here, he would certainly be able to make a lot of money.
When you have an idea, you have to start implementing it. Du Yuesheng first found Lin Guisheng, the wife of Jin Rong, hoping that she could persuade Jin Rong to open a tobacco shop.
However, what Du Yuesheng did not expect was that Lin Guisheng refused, and the reason was very simple, that is, The Golden Rong was too nested, and he did not have the courage to open any smoke and soil in the French Concession.
Du Yuesheng also thought that his boss Jin Rong was just a person with a false appearance, and he had no courage. Then, if that's the case, you can play without gold Rong!
Sure enough, under the planning of Du Yuesheng and Lin Guisheng, the first tobacco and soil shop in the French Concession was thus established, but many people on the road at that time claimed that Jin Jinrong was unaware of this, and it was completely Du Yuesheng and Lin Guisheng who opened it without Jin Rong.
But among the three shareholders of this smokey soil line,
Jin Rong accounts for one-third of the shares, Jin Tingsun, who is responsible for operations, also accounts for one-third, and the remaining one-third belongs to Du Yuesheng.
Du Yuesheng also gave this tobacco shop a resounding name ——
"Sanxin Company".
It is worth mentioning that the three major shareholders have a clear division of labor, Jin Jinrong is responsible for leveling the forces that may hinder the development of Sanxin Company, Du Yuesheng is responsible for all things that cannot be put on the surface, and Jin Tingsun is responsible for the things on the surface.
From the beginning of sanxin company's opening, the business has been very prosperous, which can be said to be a daily jindoujin. However, three years have passed, and Sanxin Company has not made any profits on its books, and there has been a serious deficit. Why?
It turned out that although Sanxin Company's financial resources have been rolling in the past three years, it has entered more and more has come out. There are indeed too many people and institutions that Sanxin Company needs to pay, such as those who are high and powerful, who must pay them a certain amount of money on a regular basis; and some organs and departments in the Yamen must also be taken on time; in addition, there are also the leaders of the gang meeting, journalists in the press, jianghu passers-by, etc., all of which need to pay a certain fee.
Therefore, although Sanxin Company makes a lot of money, the amount it pays out is even greater. Sanxin Company opened for three years, although the performance is very good, but on the books is a loss.
Of course, Du Yuesheng's move is not to accumulate virtue and do good, but to constantly accumulate strength for himself and build his own reputation.
The reason why Du Yuesheng's Sanxin Company has been doing loss-making business for three years is mainly due to the complicated situation on the beach at that time, especially their tobacco business, and they had to be extra cautious. Therefore, although these three years have been doing some loss-making transactions, at least to a certain extent, they have won the hearts of the people, so that more people on the road have a good feeling for them!
In addition, there is a very important reason, at this time, Du Yuesheng's Sanxin Company, although it has opened and the business is good, but compared to Shen Xingshan in the British Concession, it is just a little "fly head small profit", which is not worth mentioning at all.
Moreover, people who do this kind of business pay attention to a so-called "legitimacy", and many people on the road know that this line of money is made and they also want to get involved, but in the end it is still morally deficient. When Shen Xingshan first did this line, he was also pointed out by thousands of people, but it was only after a long time that he was recognized by the outside world.
Therefore, if Du Yuesheng wants to really make a lot of money, he must obtain such a so-called legitimacy. So how do you get it? Quite simply, let the people on the road recognize themselves and replace Shen Xingshan as a legitimate "tobacco tycoon". And if you want to do so, it is inevitable to burn money.
So seeing this, you should know why Du Yuesheng's Sanxin Company has been losing money for three years since its establishment! In fact, in general, it is nothing more than two words -
popularity.
As the saying goes: "Those who win the hearts of the people, get the world", this sentence is also applicable to Du Yuesheng, a tycoon on Shanghai Beach!