Source: Great Wall Network
Great Wall News (reporter Yuan Lipeng Zhang Jianxun) "This year, all of our boxed mooncakes are not more than 2 layers of packaging, and the liner paper and inner box are removed. Wu Jing, director of Shijiazhuang International Building Fresh Mill, said. This year, Shijiazhuang's Mid-Autumn Festival mooncake market is very prosperous, and the products generally pay more attention to the quality of mooncakes, and a simple wind has blown on the packaging.
This year, Fresh Mill has launched 11 kinds of boxed mooncakes, including traditional flavors such as wuren, lotus paste, egg yolk, etc., as well as new flavors such as white lotus, guiyuan and passion fruit that young people like. "Mooncakes are first and foremost public food, followed by commodities and gifts, and we pay more attention to its 'inner beauty' than packaging to improve the quality of mooncakes." Wu Jing said.
Citizens buy simple packaging mooncakes at the Tiantianxia store of Shijiazhuang North Country Supermarket. Great Wall Network reporter Yuan Lipeng photographed
Handmade has always been the selling point of fresh mooncakes, and this year they added a variety of fruit fillings to further reduce oil, salt and sugar for traditional recipes, which has been welcomed by the market. "Handmade mooncakes can fully maintain the gluten and filling nut flesh that the skin noodles should have, so that the taste is better, and the most critical point is that there is the ingenuity of the master, which is also the core competitiveness of our products." Wu Jing said.
"Historically, Daoxiangcun's reputation was built on quality, and packaging was only an aid, and now we still uphold this concept." Lu Jun, general manager of Daoxiangcun Hebei Food Headquarters Base, said. This year, Daoxiangcun's gift box and bulk mooncakes have been "subtracted", but in the product category, "addition" has been done, and new varieties such as Yanzhao mooncake, crystal skin mooncake, flowing milk yellow mooncake, black gold shortbread and so on have been added.
Citizens buy simple packaging mooncakes at the Hebei Food Headquarters Base in Daoxiangcun. Great Wall Network reporter Yuan Lipeng photographed
According to Lu Jun, this year, under the premise of not affecting the quality of gift box packaging, Daoxiangcun has reduced the weight of packaging paper, gradually removed the inner box, reduced lamination, and mainly promoted lightweight packaging and environmentally friendly packaging packaging. "I like to eat mooncakes from Daoxiang Village, and I love to buy this kind of simple packaging." The packaging is too complicated and an absolute waste. On September 19, Liu Yong, a citizen who came to Daoxiangcun Hebei Food Headquarters Base to buy mooncakes, said.
"At present, consumers are becoming more and more rational, or the sales of mooncakes in simple packaging are the largest. It is the boxed mooncake, simplifying packaging, and using environmentally friendly materials have also become a trend. Wang Yufeng, head of grain and oil in charge of the Beiguo supermarket, thinks. At present, the 20 brands of mooncakes sold in the store are very good sellers, and the packaging of boxed products is relatively small, and there are no other luxury gimmicks in addition to mooncakes.
"Mooncakes are ultimately traditional holiday foods, and being too extravagant in packaging is the end of the day, and we must make it return to the essence of food." Lu Jun thinks.
This article is from [Great Wall Network] and only represents the author's views. The National Party Media Information Public Platform provides information dissemination services.
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