How to cultivate the "top stream brand" of global tourism in Daiyue District, Tai'an City

Daiyue District of Tai'an City changed "borrowing light" to "luminous", so that "traffic" became "retention"

How to cultivate the "top brand" of global tourism

□ Reporters Wang Hongtao and Liu Tao

Correspondent Wan Li Xu Feng

Taishan, the proper "top stream" of the tourism industry! The difficulty of recreating the "top stream" on the bank of the "top stream" can be imagined.

Located on the side of Mount Taishan, Daiyue District of Tai'an City has established a solution to think, changing "borrowing light" into "luminous", making "traffic" become "retention", breaking the problem with global tourism, draining flow with industrial clusters, and creating an industry "top stream".

Last year alone, Daiyue District successfully created the Shandong Provincial Full-area Tourism Demonstration Zone, selected as the first batch of typical areas for high-quality tourism development in Shandong, its Daolang Town was selected as the first batch of national rural tourism key towns, and the Yanyan Taishan Qingdaiyue Boutique Tourism Industry Cluster was selected as the "Top Ten" Industrial "Goose Formation" Cluster in Shandong Province... According to statistics, last year, Daiyue District made all-round efforts in the global tourism work, blossomed at many points, and won a total of 18 honors and brands at or above the provincial level.

Where did this good situation come from?

It is said that it is good to cool off with the back against the big tree, but there is also a saying that there is no grass under the big tree. Daiyue District is close to Mount Taishan, but after tourists climb Mount Taishan, they have no strength to visit the surrounding area. In the past, Daiyue District wanted to dip the light but could not get it, and the strong "rubbing traffic" traffic did not come, how to crack this embarrassing situation?

Daiyue District changed its playing style and used the game of global tourism to revitalize the whole situation. Layout first. Daiyue District compiled the "Master Plan for the Integrated Development of Cultural Tourism Industry", cultivated the tourism industry as a leading industry, put forward the concept of "relying on Taishan, dislocation development, and global innovation", focused on cultivating an industrial cluster with tourism as the leader and tourism consumption demand as the driving force, and transformed the "traffic" of Taishan into the "retention" of Daiyue District to create a unique leisure tourism destination.

Jiunufeng Area, located in the western foothills of Mount Taishan, involves a total of 19 administrative villages. Although the scenery is beautiful, due to traffic congestion, there is little contact between the mountains and outside, and it once became a typical example of poverty and backwardness. But since the seeds of global tourism were planted, the place has changed dramatically.

On January 14, the reporter climbed the Cloud Study Room, a popular attraction on the Nine Women's Peak, which is like a floating cloud hovering in the mountains, attracting many tourists to punch in. Here is not only the Cloud Study, but also a large number of Popular Attractions such as the high-end homestay of oxygen heart valley on the eighth floor, the greenway around the mountain, the Taishan Tea Creek Valley, and the Flower Field North Zhang, which can be described as a scenery everywhere.

"It's the result of continuous film creation." Xu Jie, director of the Daiyue District Cultural and Tourism Bureau, said, "When we create the Nine Female Peaks, we are not making a single breakthrough to do bonsai, but to seek a breakthrough in clusters. "Daiyue District unified planning, the integration of Jiunufeng 19 villages and 21 tourism projects, around the leisure tourism, sightseeing agriculture, high-end homestays, health care and residence of the four major industries, to achieve the development of tourism industry agglomeration."

Relying on the gathering of characteristic tourism industries, Daiyue District highlights project support and brand leadership, focuses on cultivating new leisure and vacation formats such as leisure agriculture, rural sojourns, and ecological resorts, connects points into lines, gathers trees into forests, and ignites a new engine for the development of global tourism. It has successively built a number of key cultural tourism projects such as Jiunu Peak, Tianyi Lake, Sun Tribe, and Taishan Yunji, and cultivated a well-known cultural tourism IP.

Taishan Tea Valley is a local leading agricultural enterprise, which is an agricultural tourism complex with tea as the theme, integrating organic ecological planting, leisure tourism, tea variety breeding, research and development, production and processing. Riding on the east wind of global tourism, the company developed a study tour. "At the peak, we were able to host 2,000 students a day, and our annual revenue once accounted for 30% of the company's revenue." Wang Zhaoxiang, head of Taishan Tea Valley, said.

The introduction of capital has accelerated the development and growth of the tourism industry cluster. Daiyue District has introduced a number of strong enterprise groups such as Lushang, Tufa Group and Huaneng to create tens of billions of large-scale cultural tourism projects such as Dawenkou Cultural Tourism Zone, and develop a number of new formats such as ecological vacation, cultural research, and medical and health care, so as to play a leading role in radiation.

Today, the tourism industry cluster built by Daiyue District around the Nine Women's Peak is bringing new changes to the local area. On the one hand, there is the change of infrastructure. The local government has invested 360 million yuan and implemented 56 projects such as mountain road transformation, greening upgrading, power transformation, and sewage supporting facilities, laying a solid foundation for the development of global tourism. In the whole region, the implementation of smart tourism upgrading projects, tourism traffic road network construction projects, 1800 kilometers of "four good rural roads" to connect the whole area into a whole, A-class scenic spots to achieve seamless connection, fast travel and slow travel are suitable. On the other hand, the increase in the income of the masses has formed a new situation in which "enterprises have vitality, collectives have benefits, and the masses have benefits." Wang Aiju, a villager in the eighth floor village, has been paid a monthly salary since she became a five-star homestay cleaner. "My son said that after the Spring Festival, he was also ready to return to the village to develop, and he wanted to follow Lu Shang to build a homestay." Wang Aiju said with a smile.

The environment is better, the industry is there, there are more opportunities, and more and more young people are returning to their hometowns to start a business. Liu Tian is a native of Tai'an, who was engaged in the operation and management of restaurants and bars in Shanghai, and has joined the high-end homestay of Oxygen Heart Valley on the eighth floor, and has grown into the backbone of the team with excellent performance. "There are more than a dozen people in our team, all of whom are college students majoring in tourism, hotel management, marketing and so on."

Nowadays, Daiyue District has set up a framework for the development of global tourism, with gradual improvement of supporting facilities and the continuous emergence of new formats. In particular, the Jiunufeng area echoes with Taishan tourism and has become a new star in the cultural tourism industry in Tai'an. According to statistics, the number of tourists in the Jiunufeng area in 2020 is close to one-third of the Dashan Mountain Scenic Area.

"In the creation of global tourism, we will continue to rivet our strength, climb high and look far, strive to be the first, and only seize the flag, and create a new situation of global tourism of 'Rocky Rock Taishan, Qingqing Daiyue'." Wang Changyong, secretary of the Daiyue District PARTY Committee, said.