Wen 丨 game dimension
For old two-dimensional users, 2010 is a dividing line, a wall, a door.
Before 2010, it was a Japanese "discharge", which was subordinate to a light novel called "Catalogue of Forbidden Books of Magic", to its anime of the same name and the anime "A Scientific Super Electromagnetic Cannon", and to a two-dimensional king overlord named Misaka Mikoto.
After 2010, more and more people knew the term, not because they also fell in love with GunJie, but in this year, a two-dimensional tonghao website originally called Mikufans was renamed Bilibili. This is also the prototype of today's "B station".
On the one hand is the overgrown domestic secondary environment, on the other hand is the orderly domestic secondary market, the industry has walked through the line, crossed the wall, opened the door, everything has become different.
The rich IP value of the second dimension has been exploited, and the derivative mobile games that most attract manufacturers and target users have sprung up, one after another. Although the good and the bad are uneven, it is good that the number is superior, which brings a fresh spring breeze to the domestic secondary market.
In 2016, the birthplace of "bilibili", the Japanese elderly super popular light novel "Magical Banned Books Catalog", also announced that it had joined the domestic mobile game war bureau, and the messenger was NetEase. On August 31, 2017, the iOS version of the Magical Forbidden Books Catalog was launched. On November 17, 2021, the Magical Banned Books Catalogue closed the download portal of the whole platform and announced that it would be closed.
Even if you count it, you have only struggled for more than four years.
With a circulation of more than 15 million legendary IP, coupled with the top domestic game manufacturers, how did it fall into such an ending?
01, an immortal work belonging to the second dimension
Let's talk about the Magical Banned Books Catalogue itself.
Although this light novel and the comic adaptation of the same name are very famous in the two-dimensional circle, in fact, it does not mean that it is a recognized excellent work.
The authors of the "Magical Forbidden Books Catalog" are named Kamakura and Ma, and are famous for their chaotic style, which has also led many latecomers who want to trace the origin of the second dimension to directly stranded on the original text of the "Magical Forbidden Books Catalog", and they can't understand or read it at all.
But the sickle pond and the horse cow are in the ox, the writing is rotten but the thinking is extremely clear, even the three male protagonists in the later period can barely support it, opening a new door that no one dares to follow.
Moreover, his brain hole is very large, his mind is meticulous, and the huge world view constructed by the "Catalogue of Forbidden Books of Magic" has become a database for many later generations of writers, who are embarrassed to mix in the online circle if they have not copied the plot and ideas in this novel.
Heroes and epics, superpowers and campuses, elements are integrated here, and the sales of 15 million copies seem to be an inferior but true myth.
Then, the emergence of comic changes made this IP completely sit on the altar.
I have to say that J.C.STAFF (also known as "Festival Exercise Society" in the circle) Although sometimes there is no lower limit, but really understand the minds of the Aya, Misaka Mikoto or not, one side of the pass, dead hold the temptation point, to be cute, to be cool and cool, "Magical Forbidden Books Catalog" and the "Super Electromagnetic Cannon of a Certain Science" are a mess, and have become the works of thousands of A-houses.
To take a simpler example, for the second dimension, this thing is like the first time you walk into the CS on the computer of the Internet café, you may not play well, you may not like it, but you have specified that you have played, heard or seen.
So after all this, how did the derivative mobile game of the same name collapse?
02, the old tune is repetitive or weak?
Domestic players almost all have a kind of ptsd: see the mobile game gg, the direct comment area "change the skin mobile game" + "long ago should be cool" + "no sincerity" a set of quality three consecutive. Of course, most of the time this set of moves is straight to the point.
But this time it's not all right.
The "Magic Forbidden Book Catalog" has not been licensed to any manufacturer before, and NetEase is also the first time, and the pressure can be imagined. Then look at the timeline, even if NetEase is uncertain prophet, half a year in advance to prepare this mobile game, from the official announcement to take the IP to the launch of about a year and a half of time, strictly speaking, this cycle to make a qualified product has no problem, the most content is not enough, the follow-up update is it.
In fact, this product did meet the standard in the early stage. Although there is a lack of experience to learn from, with ip advantages and NetEase's self-research strength, it has won 4 million downloads in a month after going online, and once ranked in the top 5 of the iOS free list, which is also a scenery.
The problem is in the second half. A mobile game veteran told me that the planning of this game is indeed seriously making games, but they "don't do much". During the heat period, players upgrade quickly and push pictures quickly, and as a result, the main line is pushed out of content, and can only be done, which consumes a lot of player patience.
And this game also has a fatal point - there is no selling point except for IP. This is not an isolated case, but the real situation of most of the domestic and even global comics and mobile games.
For the "Magical Forbidden Books Catalog", the plot only has anime fragments + sticker lines, and the OP can be put into "A Scientific Super Electromagnetic Cannon", which can be said to be enough to suck feelings, and the combat system is even more unknown, so the feedback and scenes are like semi-finished products.
For domestic mobile games, they have also fallen into this strange circle.
03, the steps to make money should not be too big
"Fairy Tail: Endless Adventure" is an IP adaptation mobile game launched by Hatsumi Technology in August 2020, and it can be seen from the name that it is "Fairy Tail". Less than four months after going online, it fell out of the iOS top200. Giant Network and Spades Technology's two "InuYasha" mobile games sank in the sea of mobile games early.
Of course, mobile games have a much shorter lifespan and faster iteration than terminal games. For example, although NetEase has stopped operating 14 mobile games and 2 terminal games, including the "Magical Forbidden Book Catalog", it has also listed 16 new mobile games, and most of them are self-developed, a look of upgrading.
For manufacturers, there is nothing to say about the supremacy of efficiency, but the comic change is good or the game change, it is related to the heavyweight IP in various fields, and the value contained in it may play an unimaginable role in the future era, especially the meta-universe, at this stage, give up and let it be sprayed and stinky, is it too cold-blooded?
Behind every IP, there is an epic of the rise, a story or character that thousands of people cannot forget, countless memories engraved in the heart, and more sustained value that can be extended to the farther future.
I sincerely hope that at this stage, we will not scrape the IP money to the Western calendar after 2010, you are right.