The geography teacher was passionately drawing the Moho interface and the Gutenberg interface on the blackboard, the sunlight shining obliquely, and his oily smooth bald head reflected the sunlight, circling the classroom like a searchlight.
I carefully looked at the magazine in the drawer, and after reading the novel that Su Mingxiu cried so much last night, "I took the turquoise train to leave."
She sobbed in a Taiwanese accent last night: "How can this be? ", probably to see the female protagonist Zhong Female Bear's parents let the male protagonist Xiao Kunming be arrested this section. I barely blushed, and then I was caused to salivate by the white and fat rice noodles in the novel.
By the way, what do you eat at noon in the cafeteria? Is there a white fat rice noodle?
Suddenly, there seemed to be a shadow flashing outside the window. Frightened, I immediately sat down and looked at the afterglow, only to find that a cloud was blocking the sun.
I carefully pulled out a magazine called Hanabi, Issue B.
When I saw this novel, it was 2011, and I was in my youth. When I was yearning for rice noodles, my bully classmate Su Mingxiu was crying over the love affair between a bad teenager who sold cough water and a well-behaved girl.
This is our youth.
In terms of culture and entertainment, Hunan has always been at the forefront of the country.
From Hunan Satellite TV's overwhelming CCTV, to Hubei's "Zhiyin", which was once proud of the jianghu, which has slowly become a magazine that Feng Jie only reads, people in capital and cultural circles have smelled the smell of changing the sky.
Television seeks innovation and change, magazines naturally require new changes, and for new forms, new content is naturally the most acceptable to young people. If you're still a little rebellious by the way, you're bound to be more receptive.
In the society at that time, if a cultural and entertainment brand wants to become a representative of the avant-garde trend, it must be accepted and sought after by young people, and Hunan Satellite TV is so hot.
In 2005, Hunan Changsha Meili Cultural Planning produced "Fireworks" magazine. The meaning of fireworks is the first cluster of fireworks of youth. Bright, gorgeous and attractive.
At the beginning of the publication, the publication was aimed at young people, especially those aged 12-25.
At the same time, Guo Jingming, who stands on the shoulders of giants and is far-sighted, began to tinker with his magazine a year ago, also targeting young people.
In the print media, the Internet began to smell the seductive sweet fragrance emitted by the huge market, so it was ready to move.
It is easy to say that "the target of the journal is young people", but it is really a very difficult thing to really send the content that young people like to them.
You have to have high-quality editors, discern people, understand the direction of the market, and pick out excellent content.
You have to have a stable author, young people can write what they like, and the quality can be guaranteed.
To a certain extent, the success of a magazine is that the editor is completing the author, but also the author is completing the editor, and when the two cooperate seamlessly, as long as they encounter a tailwind in the market, they can immediately soar.
In my mind, the editor who can best represent Hanabi is Xiaoshi (Mo Jun).
Mo Jun himself is a writer, published the novel "Jinye" series, during his work in Hanabi, he single-handedly excavated and cultivated authors such as Canoe and Xia Qixi, and these people later became the top authors of "Hanabi" magazine.
"Hanabi" began to send a steady stream of content that young people liked.
What do teens want?
The developing body, the germinating desire, is trapped in a tense classroom, a depressed exam paper. The handsome guy in the next class passed by the window, and his heart could ripple layer by layer, the class spent sprinting in physical education class, and the atmosphere that the boys carefully watched was like collectively thinking about the future of the earth.
Parents only ask if the test is good, and the teacher only cares about whether your ranking has dropped. According to human nature, youth obviously should not be spent in this way.
At this age, it is time to show off your strength, you have to fight, race and other activities. It is the time to pursue the success of ancestral DNA inheritance, to talk about friends of the opposite sex, to steal the forbidden fruit...
If there is no such thing in reality, or if the environment does not allow it, then it is also good to give people fantasies with an article.
The ignorant love of young girls must be the tone.
(Illustration of the Fireworks article)
Want to earn tears, add some bitterness, break up, misunderstand or something, the author has a pen in his hand.
Want to lead people to discuss, simple, obedient girls and leper teenagers, handsome gods and stupid girls, the author wrote a good setting is.
Want to be fascinating, to abuse ah, abuse of the male protagonist abuse of the female protagonist, plot needs, leukemia ah car accident, the author for you to arrange.
If you feel the same, the uncle is in love with the heroine, and the teacher is in love with the heroine.
Note that I say it like a joke, but it is very necessary to really want to write this kind of subject so that people want to see, willing to watch, and can't stop watching.
"Hanabi" certainly does just that.
When it was at its most popular, there was a popular saying on the rivers and lakes: married women must see "Zhiyin", and unmarried girls do not leave "Hanabi"!
If you have not heard of this sentence, it can only mean that you are young and not senior enough, and it is definitely not that this sentence is made up by myself!
When Red Sleeves and Jinjiang had not yet become a big climate, "Hanabi" magazine had blossomed everywhere, from magic to new romance, it continued to enrich its own content, increasing sub-brands, and increasing distribution methods, in order to survive and grow in the era of declining print media.
(Letters received by Hanabi Editorial Board)
Although "Hanabi" is released to so-called young people, to tell the truth, it is young women, especially girls in school, who are really attracted. Of course, this does not matter, after all, men's spending power is not as good as dogs, and it does not matter whether they are attracted or not.
I dare not say that "Hanabi" has brought about the trend of youth pain literature, after all, "Minimal Talk" is also not lightly painful.
I don't dare to say that "Hanabi" brings the style of light romance novels on fire, after all, a bunch of female writers in Taiwan are still in Mary Sue...
But I dare to say that "Hanabi" is definitely the first person to be promoted by Xiaoxin Wenxuan, so please enjoy the iconic titles in "Hanabi".
"Twilight is thin and cool, summer is summer"
"The Sun Is Silent, Cardamom Is The Year"
"When the Years Are Not Injured"
"You Passed My Allure Time"
"An Zhi Ruosu, Ning Zhi Ru Chun"
"Firefly Silent Year Wounds"
Oh, my God, although I haven't watched "Hanabi" for several years now, in my girlhood, I was slightly cold when I saw this topic, step by step, lying on the bed and feeling like a prawn with painful menstruation twisting its body, imagining how beautiful and desolate these stories are! How dare a concubine turn the page?
The power of these words is too great, in the long river of history, several ups and downs, far-reaching influence, now what NetEase Music Cloud comments, is completely these words scattered into the galaxy, re-emitted on another platform a little light.
At that time, there were more and more magazines that ate youth meals, including "Egger", "Boys and Girls" and so on...
In terms of influence, circulation, and content quality, "Hanabi" is undoubtedly a similar magazine of that era, and the C position stands straight.
Let's take a look at the IP in its hands.
"Summer has trees, teeth look to heaven" (corrected by the author, it seems to be Yawang heaven)
"Cool Life, Can We Not Be Sad" (No Duck!) ）
"The Wild Age" (the male and female protagonists read the script late at night)
"A Grain of Red Dust" (starring Wu Qilong)
"Dragon Day One You're Dead" (Divine Book, Divine Book, Girl Must See!) ）
"Princess Lanling" (starring Zhang Hanyun)
You might say: That's it??
People who have really read "Hanabi" and liked "Hanabi" will tell you that "Hanabi" is really classic, really attractive, and even makes people feel that once it is made into TV or movie, it is a kind of blasphemous work for the work, in fact, it is those short and medium-sized articles, described as if it is just a flash in the pan at night, but it makes people unforgettable for a long time that momentary touch and beauty.
Those male and female protagonists whose names are unrealistic, or who are shocked at first sight, with affection in their veins, or who look back suddenly, the lone lamp of the long street, as if a silhouette of youth, beautiful, sad, short and delicate sparkling.
It is these short stories and small texts that fill the missing youth dreams of countless young girls, and in the sea of books, there is a softness to rely on.
I used to think that I would always have a copy of Hanabi next to me.
But 2013 came.
Like Tumu Fort to Daming, Anshi chaos to The Tang Dynasty, such as "Hanabi" in The Sky encountered a major turning point in 2013.
The pillar of "Hanabi", countless people's favorite editor Xiaoshi (Mo Jun) left, and many other editors followed. Although some people returned due to their poor situation after leaving, the impact of this incident was far-reaching, and Hanabi magazine has since gone downhill.
I agree with Ma Yun's words, I can't do it for two reasons, one is that the money is not enough, and the other is that I have been wronged.
Judging from the subsequent reactions of many of the parties involved, I am afraid that there are both.
We outsiders certainly can't make a really correct judgment on this matter, but there is one thing to refer to. Some of the pseudonyms of Hanabi editors and contracted authors do not belong to the editors and authors, but to the magazine.
That is to say, if Zhou Shuren signed a contract with "Fireworks" and wrote "That Winter, Child and Wolf" under the pseudonym Lu Xun, it would be a fire. At this time, he decided to go it alone, so he could not use the pen name Lu Xun.
Because "Hanabi" has already registered this pen name. And "Hanabi" can make another person named Zhou Huaren write a "A Q on the left, nun on the right" under the pen name of Lu Xun...
There are other stories similar to the palace fight drama, but none of us outsiders can put their beaks, after all, we are not lurking in the "Hanabi" office, quietly like a water dispenser, watching everyone fight with each other.
But what is obviously perceptible is that with the continuous launch of sub-magazines such as "Flying Magic", "Flying Pink", "Flying Romance" and so on, the quality of works has dropped significantly!
It's as if you only have eight bowls of ingredients, you add some water in the east, add noodles in the west, and finally barely make a table of eighteen bowls of tea, but the results are not very tasty!
People are very sensitive.
Although you still seem to be writing the same story, the same plot unfolding, the same gorgeous writing... But your work is just not attractive.
No hero and heroine can enter our dreams, and no story can make people really feel.
The print media, which was already struggling, slowly sank in this great turning point, and the development of online literature entered the highway at this time.
This rise and fall seems to be a matter of course, and it is a pity.
I am twenty-five years old and have a male treasure in my year.
I often wonder what he will be interested in when he grows up and goes to junior high school and high school. Is it a mobile game, is it an online novel, is it a sneak peek at the little sister dancing live?
I would tell him that when my mother was a teenager, she had seen the youth of many young girls.
It's the tiptoe waiting under the street lamp, it's the soft breathing on the other end of the phone.
It is the tears of the lake that are silent, the swearing of the fingers under the galaxy.
I don't watch "Hanabi" now, my youth has seen it.
Author 丨 Mr. Change
Editor 丨 Xiaohui'er Summer Night Flight