How did the Coca-Cola bottle you are most familiar with "run naked"?
Timberland launches a recycling service for old shoes and will make them better recycled in the future
What can stamps have to do with eggs?
It's a piece of space memory to be had
Eileen Fisher: It's not easy to be sustainable, it's hard to achieve your own goals
A sustainable version is also an opportunity to show "brand power"
Some time ago, Coca-Cola launched a "naked" package in South Korea – still the familiar curved Coca-Cola bottle, but without any plastic labels.
The simple red and black cap options are the visual distinction between plain and sugar-free flavors.
According to reports, this is a measure taken by Coca-Cola to promote local sustainable development. By removing the label, the processing efficiency of bottle recycling can be effectively improved.
Apparently, this design was recognized by the South Korean government and ranked in the top three most effective environmentally friendly projects in 2021.
So, without the label, how can users read the product information?
Currently, the solution to this problem is "buying in boxes".
This label-free Coke is currently available in 24 bottles/groups, providing product information on a holistic package.
At the same time, Coca-Cola believes that this is not only to better recycle the packaging, but also to "revive" a bottle design dating back to 1915.
At the time, this curved design of the bottle body was mainly used to help consumers distinguish Coca-Cola from other beverages at once.
And today, it also allows you to recognize coca-Cola at a glance without the help of labels.
After all, it is necessary to return to the origin of design
No matter how durable the "kick is not bad", there must be a day of retirement.
Recently, Timberland announced the official launch of the first product recycling program "Timberloop" in the US market.
Users can take old Timberland boots or apparel products to the store for recycling, or print their own free mailing labels to send the products back.
By participating in recycling activities, users can get a 10% discount on their next purchase, while Timberland will refurbish products with better quality and sell them through the brand's own used goods page in the future; and products that are not in good condition will be split and recycled by Timberland partner ReCircled.
Timberland says recycling footwear products are more difficult because they are usually made up of parts of many different materials that are fixed by stitching or adhesives, and it takes a lot of manpower to disassemble and sort them. This time, the partners are few professional companies that can realize their needs.
That's why Timberland will introduce easier-to-recycle footwear products in the future, reducing the number of material types involved in a pair of shoes and using stitching techniques that are easier to disassemble.
The first of its kind, the Timberloop Trekker, will be launched in April, made from recycled materials and designed to make shoe soles easier to disassemble for recycling.
It's a complex design. While the shoe is designed to make the product as durable as possible, it also makes it easier to disassemble at the end of its life cycle.
An innovation in the details of life
Dutch design studio PaperFoam created an egg packaging design, inspired by stamps?
The package, called Stamp Egg, provides each egg with a safe little space that can be switched on and off individually, and the articulation of each small space can be easily torn apart like a stamp for easy organization and storage.
In addition, the packaging is made of paper foam, starch, cellulose and water, and the manufacturing process is low-carbon, and it can be directly recycled with paper after use.
Tell a different story of sustainable products
We often introduce a lot of products made of recycled materials, but this time the recycled materials are a bit special, it was once a corner of the Story of China's aerospace.
Recently, the domestic sustainable brand Baopu Regeneration and Aerospace Culture Creative Cooperation, the material of a "decommissioned" Shenzhou spacecraft parachute was integrated into the design of a new product.
On September 17, 2021, the Shenzhou XII manned spacecraft successfully returned. When the Shenzhou spacecraft rushed out of the atmosphere and the huge parachute was in full bloom in the air, we felt excited.
So we thought, this is it! We want to bring the parachute, which symbolizes protection and hope, to you.
Baopu Regeneration re-cuts and splices the parachute into a unique sweatshirt pocket that is used on sweatshirts made from 25 recycled plastic bottles.
Priced at 699 yuan, this sweatshirt was officially released on January 25 and has now begun pre-sale.
Eileen Fisher
Founded in 1984, fashion brand Eileen Fisher began to expand into the field before "sustainable fashion" became fashionable.
In 2015, the brand announced that it would adopt 100% sustainable materials in 2020 and set related energy, carbon emissions and recycling targets. At the end of 2020, the brand reviewed the goal, admitting that the company did not reach 100% of the goal, and also released the 2030 goal plan.
In Plan 2030, Eileen Fisher sets new targets for impact, materials, and climate impact, and visually outlines the company's current situation, future goals, and plans for the coming year.
For example, in terms of materials, brands are currently seeking to use materials that would themselves be more conducive to land restoration and biodiversity, supporting land capture and more carbon;
Over the next year, the company will increase its 15% recycling of used clothing (as a raw material for recycled products), looking for technologies to support the mass production of recycled products; looking for recycling technologies and solutions that the company does not currently have the technology to recycle reusable materials; and recycling more of its own materials through R&D.
As for the future, the goal is to create a transparent supply chain, strengthen cooperation with suppliers, work with NGOs to ensure material traceability, reduce reliance on certification, use more recyclable fiber materials, increase the manufacturing of products made from recycled materials, and design them to show unique new products.
A new product made with recycled laundry
With heavy goals in mind, its founder, Eileen Fisher, announced late last year that he was stepping down as CEO, and the company was looking for a suitable replacement. Fisher, who is in his 70s, hopes to focus on the design itself and prepares himself for a complete exit from the company.
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