If you want to ask which concept car left the deepest impression on everyone at last year's Shanghai Auto Show, it is estimated that it is the most sci-fi and futuristic concept car - Cadillac LYRIQ. At the Guangzhou Auto Show 7 months later, Cadillac officially launched the LYRIQ mass production car and officially launched the pre-sale, the first model rear-drive long-endurance deluxe version pre-priced at 439,700 yuan, just one hour the order exceeded 2,000.
People who have been to the auto show site should remember the degree of people at the Cadillac booth, cadillac LYRIQ is like a stone, breaking the lackluster calm water of traditional car companies in the exterior interior design of electric vehicle models, intelligent technology and other aspects.
Years of brand and technology accumulation has long made Cadillac high-end luxury brand image deeply rooted in the hearts of the people, of course, "luxury" is cadillac LYRIQ's most direct label, and LYRIQ's full sense of technology is cadillac's huge surprise to consumers.
From the appearance of the following year, cadillac LYRIQ is the most eye-catching is the front face of the 1.8 meters oversized shield-shaped black crystal obsidian grille, below the grille is the first Cadillac luminous car logo. The design of the inner cabin full of scientific and technological sense is even more amazing, the new car is equipped with a new generation of VCS intelligent virtual cockpit, the resolution of the 33-inch curved central control screen has reached 9K level, and it is equipped with the top high-energy 8155 chip of the car regulation, making this large screen delicate and smooth operation. The new car has a panoramic canopy with a size of nearly 1.83 square meters, equipped with GM's latest "Super Cruise" super intelligent driver assistance function, and has an AKG sound system and 19 speakers... All of this makes Cadillac LYRIQ full of luxury and high-end intelligence. In terms of power, cadillac LYRIQ has an official cruising range of 650km and has a 190-kilowatt high-speed DC fast charging capacity, which allows users to increase the cruising range by about 76 miles in just 10 minutes.
Through the first batch of orders, it was found that cadillac LYRIQ car owners are more middle and high-level managers of some enterprises, with occupations mainly in construction, Internet and free industry, with higher education or skills. And the needs of these car owners in life and career are mainly divided into three categories: "progressive youth": hope to continue to learn to enrich their horizons; "efficiency masters": take into account career and time, hope to save time and energy in the most efficient way; "enjoy life": have their own hobbies or circles, hope to be able to be with people who converge on views.
In view of the new consumption habits of users, Cadillac directly connects with every user through an innovative marketing model, explores a new and localized "co-creation model", and creates an online and offline closed-loop service experience, and the IQ community has become a paradise for every user. Based on the concept of "Save time", the IQ community uses a time-saving and labor-saving method to enjoy the basic service of "car", and can also effectively improve itself in the "enjoyable" life at the same time.
Online: IQ APP outputs premium content
Iq APP discovery section, you can learn about LYRIQ-related products, reservations, stores, charging information in the first time, at any time to read the style, Kochi, selection, trend life information; IQ plate can directly order LYRIQ vehicles and understand store information; the mall plate can select high-quality trendy goods and create products.
Offline: The IQ community offers a variety of user activities
For the operation and maintenance of these high-quality users, Cadillac has launched 11 pure electric "IQ spaces" in 7 cities in Shanghai, Hangzhou, Nanjing, Zhengzhou, Guangzhou, Shenzhen and Chengdu. In the next six months, Cadillac plans to open 10 new IQ spaces in key cities, and as recently as January 15, the fifth Cadillac IQ space in Shanghai officially opened at the Kerry City store in Pudong, Shanghai.
As a LYRIQ user, whether you want to become a sportsman, an art novice, a fashionista, or a foodie, you can find your own interests in LYRIQ activities. IQ Space switches themes on a monthly basis and carries out small activities that are constantly updated, which is new to old friends who often return to the community. IQ Space will also carry out such as festivals, art exhibitions, concerts, talk shows, thematic forums, etc., while for regional users, it provides more efficient and high-quality content, so that participating users can not only participate, but also have access. The IQ community will also carry out iqlub annual activities for high-growth and high-activity users, and the specific membership policy will be announced one after another.
As the first traditional luxury brand to open an experience store offline, Cadillac began its journey to electrification with new channels and services, turning around gorgeously and quickly. What kind of market performance will Cadillac, which is not the usual way, have in the future? We'll see