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The National Development and Reform Commission has deployed a good job in promoting consumption in the near future: encourage online video platforms to screen low-cost films for a limited time

e Company News, the National Development and Reform Commission issued the "Notice on Promoting Consumption in the Near Future". The "Notice" emphasizes that under the premise of accurate and effective epidemic prevention and control, seize the opportunity of the traditional peak season of consumption such as the Spring Festival and lantern festival, adapt to the changes in residents' consumption habits and the need to improve quality and upgrade, tap consumption hotspots and growth points, further release the consumption potential of residents, and promote the stable start of the economy in the first quarter. The "Notice" puts forward 10 aspects of work measures, one is to meet the needs of residents' holiday consumption according to local conditions, the second is to create an upgraded version of online festival consumption, the third is to effectively expand county rural consumption, the fourth is to take advantage of the momentum to expand residents' ice and snow consumption, the fifth is to vigorously enhance the supply of cultural tourism and leisure services, the sixth is to further stimulate the new vitality of smart retail, the seventh is to actively develop green consumption, the eighth is to promote the healthy development of housing consumption, and the ninth is to implement the bailout policy for small and medium-sized enterprises. The tenth is to make every effort to ensure the basic living consumption of the people in difficulty and other groups.

The following is the original text of the notice:

In order to implement the decision-making and deployment of the Central Economic Work Conference on promoting the sustained recovery of consumption, under the premise of accurately and effectively doing a good job in epidemic prevention and control, seize the opportunity of the traditional peak season of consumption such as the Spring Festival and the Lantern Festival, adapt to the changes in residents' consumption habits and the needs of quality improvement and upgrading, tap consumption hotspots and growth points, further release the consumption potential of residents, and promote the stable start of the economy in the first quarter, the relevant work is hereby notified as follows.

First, take multiple measures according to local conditions to meet the needs of residents' holiday consumption. Adhere to the normalization of epidemic prevention and control to stabilize and expand consumption, implement the main responsibilities of local entities, prevent simplification, "one-size-fits-all" and "layer by layer" prevention and control, and minimize the impact on the production and life of the masses. Low-risk areas should ensure the reasonable flow of urban and rural residents over short distances and normal consumption activities. Earnestly strengthen the supply of daily necessities and ensure that the necessities of daily life are not sold out and are constantly filed. Comply with the needs of the elderly to reunite with their children's places of residence, and do a good job in the traditional and intelligent, online and offline travel services of special groups such as the elderly. Orderly allocation of public transportation capacity, and actively provide non-contact, less concentrated consumption projects and social services, to facilitate residents' "doorstep" consumption. Innovate and enrich New Year's diet meals, encourage the provision of multi-category packages, independent meals, online booking Chinese New Year's Eve meal ingredients and other services, and encourage the production and sale of semi-finished products and "clean dishes on the market".

Second, create an upgraded version of online festival consumption. Guide e-commerce enterprises to open the Spring Festival "no closing" model, and hold promotional activities such as new year procurement and catch-up fairs online. Combined with the characteristics of the festival, more customized, intelligent and green products will be launched, focusing on promoting high-quality specialty products such as brand agricultural products, geographical indication products, and time-honored brands. Carry out various forms of promotional activities, and localities with conditions may jointly issue consumption coupons and coupons to benefit the people. Support filial piety culture family-style consumption, and encourage the launch of "one-stop shopping" affordable New Year goods gift packages for the elderly, children and other groups. Maintain the order of the Spring Festival market, strictly prohibit unfair competition, "two choices", "big data killing", the sale of infringing counterfeit and shoddy goods and other illegal acts.

Third, effectively expand county-level rural consumption. Support the development of new energy vehicles to the countryside, encourage qualified places to carry out green smart home appliances to the countryside, through enterprises to make profits, reduce the down payment ratio and other ways to promote rural residents consumption. Guide production enterprises to actively develop daily consumer goods, major appliances, building materials, furniture, automobiles, etc. suitable for rural markets, and promote the upgrading of durable consumer goods in rural areas. Accelerate the integration of the county's rural e-commerce system and express logistics distribution system, support large-scale commercial and trade circulation enterprises, e-commerce platforms and other service enterprises to extend to the countryside, and accelerate brand consumption and quality consumption into rural areas. Expand the coverage of rural e-commerce, enrich village-level commercial outlets express delivery, agricultural product brokerage and other services, to meet the rural residents' convenient consumption, nearby sales needs. Improve the quality of rural tourism, leisure agriculture, healthy pension, homestay economy and other services, launch a number of Spring Festival folk custom theme rural tourism routes, while improving epidemic prevention and control measures, attract urban residents to the countryside for consumption.

Fourth, take advantage of the momentum to expand residents' ice and snow consumption. Combined with the holding of a simple, safe and wonderful Winter Olympic Games and Winter Paralympic Games, actively implement the ice and snow tourism development action plan, vigorously expand the ice and snow competition performance market, create ice and snow sports brand events, further enhance the participation of ice and snow consumption in the north, and fully tap the potential of ice and snow consumption in the south. Strengthen the promotion of ice and snow tourism boutique routes, and enrich the supply of peripheral tourism, outings, and ice and snow tourism products. Increase the construction of ice and snow tourism facilities, and promote the creation of indoor and outdoor ice and snow consumption scenes that integrate fitness and leisure, competition performances, sports training, and cultural experiences. Carry out a variety of ice and snow consumption activities, optimize transportation and communication, equipment sales and leasing, emergency rescue and other services, and encourage the reduction of ticket prices and parking fees.

V. Vigorously improve the supply of cultural, tourism and leisure services. Increase the supply of cultural and sports programs such as online television, online movies, and live broadcasts of events during the Spring Festival, and encourage online video platforms to screen low-cost movies for a limited time. Focusing on the implementation of the spirit of the 19th National Congress of the Party and the 19th Plenary Session, carrying forward the great spirit of party building, and carrying out online exhibition and broadcast activities. Organize digital culture and tourism consumption experience activities to promote the development of the online broadcast market. Support social forces to build smart gyms and develop online fitness classes. Implement measures such as "two-code" joint inspection, wearing masks, body temperature measurement, maintaining spacing, and booking flow restrictions, improve online bookings such as tourist attractions and cultural venues, contactless services, and intelligent tour guides, and better meet the needs of the masses for leisure consumption. Innovate flowers, New Year paintings and other Lunar New Year jewelry, encourage the rational use of intangible cultural heritage resources to launch Spring Festival-themed cultural and creative products, and carry forward the excellent traditional Chinese culture.

Sixth, further stimulate the new vitality of smart retail. Promote the digital transformation of physical shopping malls, supermarkets, convenience stores and online and offline collaboration, develop new retail formats such as warehousing member stores and "store-to-home" services, accelerate the cultivation of new experiential and immersive consumption scenarios, and improve the level of consumer intelligence and convenience. Encourage office buildings, residential quarters, community business districts, etc. to accelerate the layout of supporting smart supermarkets, smart stores, smart bookstores, smart pharmacies, optimize new format services such as self-pick-up cabinets and cloud cabinets, develop contactless transaction services, and meet new consumer needs such as "home economy" and "cloud life".

7. Actively develop green consumption. Vigorously promote green certified products, promote the wide acceptance of green certification results, promote e-commerce platforms and shopping malls, supermarkets and other circulation enterprises to open green and low-carbon product zones, carry out online and offline exhibition and sales activities, and expand the green consumer market for residents. Encourage qualified localities to give appropriate subsidies or loan discounts to consumer goods such as green building materials and low-carbon energy-saving products. Accelerate the construction of a recycling system for waste materials. Support home appliances, furniture and other enterprises to carry out "old for new" and "replace abandonment" activities, strengthen the safety service life standards of home appliances and other publicity and interpretation, and encourage the rational renewal of home appliances.

Eighth, promote the healthy development of housing consumption. Strengthen the guidance of expectations, explore new development models, adhere to the combination of rent and purchase, accelerate the development of the long-term rental housing market, and gradually make rent-to-buy housing have the same rights to enjoy public services. Promote the construction of affordable housing, focusing on cities with large population inflows and high housing prices, and expand the supply of affordable rental housing. Support the commercial housing market to better meet the reasonable housing needs of home buyers. Because of the city's policies to promote the virtuous circle and healthy development of the real estate industry.

IX. Implement the bailout policy for small and medium-sized enterprises. Starting from improving consumption expectations and ensuring the supply of consumption, we will continue to do a good job in the "six stability" and "six guarantees" work, especially the main body of the market to ensure employment and people's livelihood, and implement various tax and fee reduction policies. Improve the normalized mechanism for assisting enterprises to stabilize their posts, increase the intensity of unemployment insurance to support enterprises to stabilize their posts, implement the policy of returning stable posts, carry out large-scale vocational skills training with enterprises as the main body, and coordinate to promote stable posts to prevent unemployment and improve skills and increase income. In accordance with laws and regulations, increase the intensity of rectification of arrears to small and medium-sized enterprises.

X. Make every effort to ensure the basic living consumption of the people in need and other groups. Strengthen the comprehensive guarantee for the people in need, implement the basic living assistance system and the special assistance system for medical care, education, housing, employment, and disaster victims, effectively ensure the payment of wages to migrant workers, and do everything possible to meet the basic living consumption needs of the people in difficulty. Implement a linkage mechanism linking social assistance and security standards with rising prices, and where conditions permit, appropriately issue holiday subsidies or temporary living allowances to the people in need in light of actual conditions. Deepen the activities of trade unions to send warmth, carry out visits and condolences, help solve practical problems and difficulties, implement reasonable welfare benefits, and ensure that employees have a warm heart.

The development and reform departments in all regions should earnestly strengthen organization and coordination, actively work with relevant departments to refine and improve measures, boost market confidence, create a good atmosphere, ensure that the broad masses of the people spend festive, peaceful, safe, healthy, and green festivals, and strive to achieve a "stable opening of the door" of the economy throughout the year.

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