With the launch of CCTV's eight sets of "Happiness Duo", the prelude to the 2022 opening drama ratings battle has officially begun. This year's TV drama market can be said to be a large number of blockbusters, not only CCTV has a number of large productions to broadcast, but also the hands of each David TV also has some good dramas, in the end which TV station can stand out in january's "opening year file", it is still very interesting.
Now that it has entered the middle of January, the new dramas of each David TV have also been broadcast one after another. As far as the current ratings are concerned, there has been a big gap between the five David TV, what exactly caused this situation, let's analyze it specifically.
Unsurprisingly, Beijing Satellite TV ranked at the bottom of the ratings and became cannon fodder for the third time. Prior to this, Chen Kun's "Win or Lose" was broadcast on Beijing Satellite TV, and from the perspective of the production team and cast alone, this drama is a well-deserved big production, but the ratings are not going up, and have been maintained at about 0.2. I think that the main reason for "Win or Lose" is still the theme, after all, the theme of business warfare is still much less than family life.
Since business warfare is not popular, Beijing Satellite TV has chosen to broadcast a more down-to-earth TV series about daily life. Two days ago, "Happy Police Officer Wang", starring Hai Day, was launched, which told a variety of daily chores between the police and the people. Because the backlog of this drama is too long, plus it is cut into 18 episodes of 40 episodes, the show has not set off too much waves, and the ratings are also hovering at 0.2.
In fact, Beijing Satellite TV's TV drama resources are not bad, which can be seen from the list of major dramas in 2022. Beijing Satellite TV has a number of blockbuster TV series, including the spy war drama "Infinity" starring Jin Dong and Wang Zhiwen, "Happiness to Ten Thousand Families" starring Zhao Liying and Luo Jin, "Blossoms" starring Hu Ge and Ma Yili, and the new noonday sun drama "My Superhero" and so on. Pick one at random, and the ratings won't be too bad.
Zhejiang Satellite TV and Beijing Satellite TV can be said to be difficult brothers and sisters, the double-station simulcast "Ebola Frontline" has a sluggish rating, and then simulcast "Win or Lose", and the result is that the double-station ratings continue to dive. This time, Zhejiang Satellite TV did not engage in simulcasting, and broadcast a TV series on the theme of food, "Heartbeat on the Tip of the Tongue". Due to the two-year backlog of the show, coupled with the fact that the cast is really not attractive, it is inevitable that the ratings of this show will not be ideal. The "Millennium Old Two" Lantai fell into this situation, which I really did not expect.
Originally, Zhejiang Satellite TV was going to broadcast the new noon drama "Falling Flowers", and even did the scheduling, I don't know what reasons to temporarily withdraw the file, and rebroadcast this "Heartbeat on the Tip of the Tongue". If "Falling Flowers Season" does not withdraw the file, as far as the current TV drama schedule is concerned, Zhejiang Satellite TV is still very hopeful of turning over, of course, this is all a later story, but it is still hoped that "Falling Flowers Season" will start broadcasting as soon as possible.
The opening drama of Jiangsu Satellite TV is the military-themed TV series "Ace Troops" starring Xiao Zhan and Huang Jingyu. Unlike the spectacular scene of the whole network when it was first broadcast, the ratings and popularity of this drama are completely out of proportion, and the ratings have been maintained at around 0.3 since the beginning of the broadcast. If it were not for the support of old drama bones such as Li Youbin, He Zhengjun, and Zhang Zhijian, the ratings of this drama would not yet know what the low rating would be.
To be honest, the ratings of Oriental Satellite TV's "Three Lives Lucky to Meet You" ranked second in the list that I did not expect. Although last year's Oriental Satellite TV's "Breakout", "Sweeping Black Storm", "Ideal City" and other dramas repeatedly reached new highs, these dramas are all large-scale productions. In contrast, "Three Lives Lucky to Meet You" is a bit weak in terms of both the theme and the cast. It can only be said that it all depends on peers to set off it, after all, there is really no good drama in the same period.
The biggest winner of the opening year drama must be Hunan Satellite TV! In December, Hunan Satellite TV's "Xiao Min Jia" can be said to have set off a wave of ratings boom, and the ratings have remained high since its inception. After "Xiao Minjia", Hunan Satellite TV hit the iron while it was hot and launched the urban life drama "Perfect Partner" starring Gao Yuanyuan, Zhang Luyi and other powerful factions. The ratings of "Perfect Partner" are acceptable, although it is not as good as "Xiao Minjia", but no drama can be shaken by the first position that has been maintained since its inception.
In the encirclement and suppression of the five David TV, there is also a dark horse drama killed, this drama is Tianjin Satellite TV's "Ding DaFeng", and the ratings even climbed to the third place. It is reported that this drama is a small-cost production, and the actors are not very famous, but the popular theme is victorious, after all, the middle-aged and elderly people in the family can resist the temptation of anti-Japanese dramas? It is no exaggeration to say that Tianjin Satellite TV's "Ding Da Feng" is the biggest dark horse in the opening year drama of 2022.
January is not nothing, the Spring Festival TV drama market competition in February is really fierce, then CCTV's luxury masterpiece "The World" will meet with the audience, and what dramas will be taken by each David TV to deal with, we will wait and see!