At the beginning of 2022, the million fans of the B station WHO who became popular on the network because of the "restoration" of the Samsung Pile gold mask WERE "only shallow and shallow", with his new work - the Huasi Tiangong Space Station caused heated discussions, and once again appeared on CCTV, occupying the 1st place in the B station, and the Weibo hot search also received 300 million exposure! What is the mystery of his new art by hand, which has gained such a high degree of popularity at the beginning of the new year of 2022?
Originally, the new work of Cai Qian was an innovative interpretation combined with the national intangible cultural heritage filigree process, and told the traditional culture from the perspective of young people. The complexity and super difficulty of creating the space station components by this process have made many viewers marvel! As soon as the video was released, it triggered a discussion across the network, especially young viewers who were impressed to see such a craft. The popularity of this video reflects the high degree of cultural confidence of the current people, especially Generation Z, in the context of the rise of great powers. Cai Qian organically combines national self-confidence, national strength and traditional culture, borrows a young platform, and shows the world the charm and shock of filigree, an intangible cultural heritage craft that is on the verge of being lost in the jewelry industry, with in-depth and simple content.
In the video, Cai Qian told that he learned in the Forbidden City that many of the jewelry and even utensils used by the court nobles used filigree inlay technology. In order to better learn about this intangible cultural heritage craft, we specially contacted Chao Hongji and came to their filigree inlay studio, and also visited chao Hongji's Zhenbao Museum and saw a large collection of exquisite filigree. The shallow filigree space station is the "report card" handed in after learning from Chao Hongji's filigree craft teacher Fu and handed in for three months.
Inheritance and protection, relay across time and space
Lead the intangible cultural filament to the world
At present, a large number of traditional handicrafts are struggling in today's business environment, and are even facing or have been lost. As a handicraft that can only be enjoyed by the ancient court nobles, the filigree inlay craft has been passed down for thousands of years, and it is known as the first of the "Eight Gems of Yanjing". In the same face of the situation of loss, Chao Hongji Jewelry resolutely shouldered the responsibility of inheritance, silently adhered to the road of inheriting and innovating intangible cultural heritage, established a filigree inlay studio, invited non-genetic inheritors to teach apprentices, and trained nearly 100 young craftsmen for the endangered craft.
Chao Hongji spent more than ten years to build the Zhenbao Jewelry Museum to rescue and collect a large number of folk filigree masterpieces. At the same time, a number of cultural experts and craft masters are united to create the largest and most complete filigree handicraft "Filigree Wind and Rain Bridge" in existence. In addition, he has been invited to participate in the exhibition of filigree crafts more times by the French Artists Association and UNESCO, showing the world the artistic charm and cultural connotation of China's 5,000-year history.
Filigree process
Chaohong Ji Zhenbao Museum Collection • Filigree Wind and Rain Bridge (the whole bridge is 5.2 meters long, 2 meters high, using 350 kilograms of silver and 4 kilograms of gold as the main material, the pier is Han white jade, and the bridge body is supplemented by jadeite, agate, lapis lazuli and other precious gem materials totaling more than 30,000 grains)
Chao Hongji was invited to appear at the UNESCO Headquarters "Seiko Reconstruction" Theme Exhibition of Traditional Chinese Handicrafts
Using products as the medium, dialogue across time and space
Give new life to intangible cultural heritage
Chao Hongji's commercial exploration of intangible cultural heritage craftsmanship has become a higher level of protection and inheritance of traditional culture. Since 2018, Chao Hongji has boldly pioneered and launched the Filigree Innovation and Research Residency Program, inviting well-known designers from all walks of life around the world to participate in the co-creation of this traditional craft, and injecting a new soul into this ancient craft with more modern aesthetics and design. Among them, the world's first-class designer Nendo Sato daisy personally designed the filigree candy series jewelry that combines fashion jewelry with intangible cultural heritage craftsmanship. As soon as the series was launched on the Aliyu crowdfunding platform, it set a record for the short-term sales of a single model, participating in the crowdfunding of more than 8,400 people and a total sales of more than 10 million; less than 5 minutes on Li Jiaqi's live broadcast room, 8,000 pieces in seconds, which won many popularity.
Filigree candy series
Good Luck Series
Floral Plume series
Wedding filigree bow
In 2021, Chao Hongji and Tmall, on Tmall National Tide Day, jointly presented a filigree candy national tide red gift box, with the theme of filigree eight major craft science popularization for illustration design, with a youthful fashion expression, so that more young people know and understand and like the filigree craft, but also make this ancient intangible cultural heritage become a young people's lifestyle.
Filigree candy national tide is just a red gift box
The flame of the crowd collecting firewood is high, and the brand's own strength alone is ultimately limited. Therefore, Chao Hongji actively carries out brand cross-border based on filigree craftsmanship, organically connecting fashion and traditional culture. In 2018, cross-border Starbucks paid tribute to the filigree inlay process from the perspective of coffee culture, and launched the Filigree Starbucks Rewards Card, which was once robbed of goods. In 2021 Tanabata, Chao Hongji and Hua Xizi, a makeup brand that also belongs to the national tide brand, jointly created a lifelong lock love foot gold pendant chain, with the concentric lock as the design element, the filigree inlay process is applied to the lock body, refining the filigree money pattern, interpreting the high-end and romantic that belongs to the Orient. All kinds of cooperation are to give this court craft, which may have been put on the shelf because of the complexity of the craft and the high threshold, have the opportunity to enter the eyes of young people and go to the public.
Filigree Starbucks Rewards Card
A lifetime of locks in love with gold chains
Whether it is this cooperation with Cai Qian, or the exploration and deep cultivation along the way, this is undoubtedly another success of Chao Hongji to promote the intangible cultural heritage, using the form of youth, fashion and internationalization to root the concept of non-genetic inheritance into the hearts of a new generation of young people to guard traditional Chinese culture, so that more people can join the ranks of inheriting intangible cultural heritage. Chao Hongji empowers with intangible cultural heritage and creates national tide boutiques with original designs, which once again proves that traditional culture still has broad commercial value and fashion charm at present.
【Author】
【Source】 Southern Press Media Group South + client