Source: World Wide Web
The Year of the Tiger is approaching, and Italian luxury brand Gucci has also launched a new series to celebrate the Year of the Tiger in China. However, the brand's use of real tigers in the new series of ads has sparked controversy and criticism abroad.
Gucci released a new series of advertising images
The British "Daily Mail" reported this controversial event on the 14th. To celebrate the Year of the Chinese Tiger, Gucci released a new series. After the brand used real tigers in advertising, it came under fire from consumers and animal rights defenders. The report mentioned that the advertising map released by Gucci showed a tiger standing on a grand piano and a tiger lying on the carpet.
GUCCI's official Weibo also released an advertising video on January 5, with the caption mentioning that "the tiger has arrived and unveiled a new year." 2022 Gucci Chinese New Year Series". Tigers also appear in the video.
Screenshot of GUCCI's official Weibo
Gucci's approach has attracted some criticism. The Daily Mail said Elisa Allen, a U.S. animal protection group, peta, slammed Gucci's use of tigers, arguing that the move would encourage illegal trade in endangered animals. "Gucci is completely divorced from our current understanding of wildlife needs and best interests." Alan said.
The US "Women's Wear Daily" magazine website also mentioned on the 12th that the US office of the World Animal Protection Association has informed Gucci USA, expressing concerns about the luxury brand's use of tigers in the new series of advertisements, and asking it to stop using wild animals in advertisements.
In addition, some netizens also expressed concern and dissatisfaction with this ↓
"Stop using animal !!! in your ads"
"Wild animals cannot be used in advertising"
"Poor tiger!"
"These tigers look confused"
However, the Daily Mail also mentioned that although real tigers were used in the advertisement, Gucci claimed that the tigers were filmed in a safe environment.
What do you think about that?