At this moment when the reporter was writing, swimmer Sun Yang was showing the audience the texture of a sunscreen in his live broadcast room.
His account homepage shows that yesterday and today were the first live broadcast of Sun Yanghai Brigade Duty Free City. Yes, sun Yang, a former swimming Olympic champion, began to live stream the goods.
Not long after his first live broadcast began yesterday, the entry of "Sun Yang live broadcast with goods" rushed to the sixth hot search, which triggered heated discussion for a time.
Some netizens gave praise to his live broadcast with the initial experience of goods, thinking that Sun Yang did a good job in his homework, expressed himself naturally throughout the whole process, and cooperated with the assistant anchor to be completely unsympathetic and not embarrassed, and supported him "Since stars can be live broadcast, athletes can also." ”
His first day record is really good, there are media statistics, yesterday's 5-hour live broadcast, Sun Yang created more than 15 million sales. The live broadcast room once rushed to the first place in the platform's hot list with goods.
Judging from the live broadcast screen, whether it is the description of the product or the price mechanism, or even the links such as sending benefits and interacting with fans, Sun Yang is familiar with it. "I want buckle 1 of the left suit, I want the right set buckle 2, let's buckle it!" Live streaming language such as this is no exception.
Although the live broadcast performance is good, more netizens still expressed shock and even sadness, feeling that "his stage should not be here", and regretting that the athlete's precious career is doing things that have nothing to do with the profession.
In fact, with the development of e-commerce, it is not unusual for athletes to live stream goods. During the 2020 May 5th Shopping Festival, Shanghai-born diving Olympic champion Wu Minxia participated in a live broadcast to promote Shanghai's traditional products.
Bright milk, pull-back sneakers, Shen Dacheng crab powder cage and other long-established products were snapped up, according to the media statistics at the time, that live broadcast attracted 11 million people to watch online, sales exceeded 36 million yuan.
Since then, Wu Minxia has also often cooperated with Li Jiaqi to carry out live broadcast activities with different themes on Women's Day and the Expo.
"Table tennis Tibetan Mastiff" Zhang Jike has also often dabbled in the cultural and entertainment circles in recent years, participating in many variety shows and live streaming activities.
Previously, diving Olympic champion He Chong also shared his feelings about participating in the live broadcast in an interview with the media, saying that this is just some new attempts after the athletes leave the arena, hoping to let everyone see that the development of athletes after retirement is not only to be a coach, but also to do a lot of things.
The reason why people have such a big reaction to Sun Yang's live broadcast is actually because of the previous ban storm.
In February 2020, Sun Yang began to be banned. In June last year, the Court of Arbitration for Sport announced that Sun Yang's ban period had been changed from the original eight years to 4 years and 3 months, and even if the number of years was shortened, it would not dispel his regret that he missed the Tokyo Olympics and that his career might stop here.
He did not complete all his professional dreams in the swimming world, but came to an abrupt end at a stage where more brilliance could be created, and people have always been reluctant about this result. Different from the public welfare promotion live broadcast of those retired athletes, netizens' evaluation of this live broadcast with goods tends to be more inclined to "Has Sun Yang been reduced to relying on live broadcast goods to make a comeback?" ”
But no matter how difficult it is, I think any profession should be respected. Live streaming is not the "end of the universe" after the mix, on the contrary, it also represents the ability to gather public attention in front of the camera.
Athletes train hard all day long, and the glory they have created on the field will not be erased. If those difficulties in the future can be turned into the driving force of a new life, it is not something worth affirming.
Some netizens humorously shouted that Sun Yang "remember to pay taxes", to some extent, also represents a voice: we expect him to continue to gallop in the pool, but the new attempts under the arena are worthy of respect as long as they are reasonable and legal.