Wen | Ling Fox Bo Guang
The biggest winner of the 2021 Spring Festival file is undoubtedly Jia Ling's "Hello Li Huanying".
How brilliant the results of this movie are believed to be needless to say, this movie has actually been released for a long time, because the Spring Festival file is February 12, and this movie was postponed twice.
The first time was postponed from March 15 to April 12, and some time ago it was announced that it would be postponed again to May 12 (the network was launched on May 8).
As a result, for this reason, this movie was ridiculed by many netizens. When the film was released, although it was accompanied by controversy at the box office, it was not so mainstream.
However, after the Spring Festival, ordinary audiences withdrew, and there was a lot of controversy about this movie on the Internet, and this controversy basically focused on two aspects.
First, the movie story is still good, and the actor's performance can also be remarkable, but in essence, it is just a misery of selling family affection.
The second is that it is strictly a movie or not is controversial, because this movie actually does a very poor job in terms of film language, and at best it is a "lengthened sketch".
This kind of "sketch film" won 5.4 billion at the box office, the second highest box office in the history of Chinese film and television. Now any news on the web about this movie, there is controversy about these two points under this comment.
So, what do we really think of "Hello Lee Huan Ying"?
<h1 class="pgc-h-arrow-right" data-track="15" > "Hello Li Huanying" He Dehe can become the second in Chinese film history</h1>
If we want to say why this film is controversial, we must first talk about why it has become the second in the history of Chinese cinema.
This answer is also very simple, I have personally analyzed the phenomenon of the Spring Festival stall and the May Day stall before. That is, the film and television industry of domestic films is getting better and better, and at the same time, commercial genre films are becoming more and more abundant, and the results have been lost to "scripts".
The 2021 Spring Festival file and the May Day file have twice interpreted the current problem of domestic films.
"Assassination of a Novelist" and "Nezha Reborn" are films that have made breakthroughs in China's film and television industry; "Secret Visitor", "Chasing the Tiger and Catching the Dragon", "Tang Detective 3" and so on are all commercial genre films.
The most bad reputation and the old-fashioned model of "True Three Kingdoms Matchless" and "Samurai Order" were the first out.
"Marketing publicity" in place of "Tang Detective 3" and "Your Wedding" once occupied the first place at the box office, and the results were all surpassed by the best-known "On the Cliff" and "Hello Li Huanying".
Even the counterattack of "Sweeping Black Decisive Battle", which ranked second in the single-day box office, is the same as the counterattack of the Spring Festival file "Surging Crowds".
To put it bluntly: this is indeed a bit of a peer background meaning.
"On the Cliff" is the best word-of-mouth movie on May Day, I believe there is no need to say more.
Although "Hello Li Huanying" has such and such problems, it is also the film with the highest quality and the most sincere emotions in the Spring Festival slot, and it is also the film that can resonate with the audience the most.
These are the reasons why "Hello Lee Huan Ying" stands out, although there is marketing but not the root cause (which movie is not marketed now).
The big sales of "Hello Li Huanying" and "On the Cliff" reflect the serious problem of the current Chinese film "script".
The film industry was supposed to serve the content of the film, not the other way around. Because the film itself is a kind of artificial dream, artificial is the film industry, and the dream is the film content itself.
Therefore, the storyline of the film and the conditions for creating the story should be respected at the same time.
In recent years, domestic films have been talking about the film industry all day, and have been ignoring excellent scripts, and finally shooting a lot of bad films with advanced film industry levels.
Of course, some domestic movies are really not bad films, that is, you don't know whether to praise or scold after watching.
In the Spring Festival file, the most typical may be "Assassination of a Novelist", "Secret Visitor", etc., there is no problem in the production level, actor performance and theme, and the result is that the script is collapsed.
These movies look different from some "money-making" bad movies, because you can feel that the director, the screenwriter, the actors and the whole team are very hard working, and they definitely don't want to make bad movies and end up not doing a good job.
On the contrary, "Hello Li Huanying" because the investment is at the middle and lower levels, the audience originally had a lower expectation value.
As a result, because the director sincerely does not fancy, and uses his heart to tell a story and then use the most sincere emotions, he actually touched the largest number of audiences.
<h1 class="pgc-h-arrow-right" data-track="15" > "Hello Li Huanying" is the sadness of domestic movies</h1>?
Of course, we repeatedly compare the environment and the movie itself, and you will find that the movie "Hello Li Huanying" is indeed the most special in the current Chinese film box office rankings.
"Wolf Warrior 2", "Wandering Earth", "Nezha's Demon Boy Descending", "Red Sea Action", "Eight Hundred" and so on.
These five films in the top 12 at the box office may have different cores (each has a point of impressing the audience), but they are all commercial special effects blockbusters, which has promoted the Chinese film and television industry.
Two "Tang Detective", "Captain China" is a commercial genre film, and "I Am Not a Medicine God" is a realistic theme drama film.
The most special may be "My Hometown and Me", but it has a special spirit of the times, which is the same effect as the "Mermaid" comedy + Stephen Chow comedy.
This "Hello Li Huanying" put in the top ten of the box office, is it a little special.
Compared with the domestic films in the above-mentioned Chinese film history rankings, the film language of this film and other aspects are so poor that it is simply a "lengthened sketch" rather than a movie.
And because of the big sale of "Hello Li Huanying", many viewers still have a worry.
That is, the domestic films that have achieved high box office before, and the good villains are all well done in the film language. The big explosion of "long-length sketches" such as "Hello Li Huanying" may affect the orientation of domestic films.
Investors see that a small production with a sketch drama background can win 5.4 billion yuan at the box office, and those who want to have a few hundred million yuan of special effects technology at every turn are difficult to make money for commercial large-scale productions.
Will they think of hundreds of millions of dollars, it is better to invest dozens of films with the background of sketch dramas, as long as one can earn the audience's tears can earn billions.
As a result, this may not be a good thing for the development of Chinese films.
The Chinese film industry is definitely going to benchmark Hollywood, not Europe, and now Japan, Hong Kong and Taiwan, this kind of small drama film with a sword.
The top ten films in a country's history at the box office can be seen in the spiritual outlook of the people of this country.
The top ten box office in the history of American film are all film and television industry technology productions, and the top ten box office in China's film history are also the same, "Wolf Warrior 2" Wandering Earth" "Nezha's Devil Boy Descending", "Eight Hundred" and so on.
There are all kinds of special effects blockbusters in any genre, until "Li Huanying" comes in and occupies the top 2.
In the future, there will be more sensational "sketch movies" that earn high reviews, after all, the general logic of the public is that high ratings = high quality = good looks.
There is no doubt that "Hello Li Huanying" is indeed the best-told and most touching film in the Spring Festival file in 2021, however, we also have to admit its shortcomings.
"Surging Crowds", "Assassination of a Novelist", "Nezha Reborn" and "Tang Detective 3", originally any movie had the opportunity to surpass "Hello Li Huanying".
As a result, these films have done very well except for the script, but they have collapsed on the script.
This has to be said to be a kind of irony, and it is also a place worth thinking about for Chinese filmmakers.
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Will the big sale of "Hello Li Huanying" affect domestic movies?
I personally don't think we need to be too on the line, we don't have to have too high expectations for a movie because of certain phenomena and problems, and of course, we don't have to give filmmakers criticism that they can't bear.
Many viewers worry that small-budget comedies will sell well and will squeeze the creation of other genres, which is itself an immature mindset.
Now the problem is not that "Hello Li Huanying" is on fire, but that most investors in film and television works have strong blindness and speculation, and lack of good art appreciation. Since this is the case, then we should support excellent works and let capital understand the direction of excellent literary and artistic investment.
"Hello, Li Huanying" is indeed excellent in the Spring Festival file, who let other movies collapse it.
Finally, regarding the current development of domestic films, I believe that after the Spring Festival file and the baptism of the two rounds of may 1, the vast majority of the audience should also find out.
The box office winner of the Spring Festival file is "Hello Li Huanying", and the winner of the May Day file is "On the Cliff".
These two films are precisely the best in terms of word-of-mouth and quality, and at the same time staged a counterattack to start ranking first at the box office, resulting in a situation of films with poor word-of-mouth.
Therefore, any good work should be based on content, whether it can resonate with everyone.
The current Chinese film market and Chinese audiences have paid more and more attention to word of mouth and quality, as well as whether to impress the audience, which will eventually translate into box office advantages.
Let's think about it carefully, whether it is the May Day file or the Spring Festival file, is not other movies in the same period of the same period pulling down on their own.
The box office champion of the Spring Festival in 2019 is "The Wandering Earth", a double breakthrough in quality and the film and television industry; the box office champion in 2018 is "Red Sea Action", which is also a double guarantee for the box office and film and television industry.
Other "Wolf Warrior 2", "Eight Hundred", "I Am Not a Medicine God", "Nezha's Demon Boy Descending" are basically like this.
If there are the above similar movies in the 2021 Spring Festival file and the May Day file, I believe that it will not let "Hello Li Huanying" finally reach the top.
Finally, Chinese films should overcome the difficulties in creation and achieve a double breakthrough in the script and the film and television industry, which will promote the development of the film and television industry.
Now whether it is blind praise or too much criticism of "Hello Li Huanying", this is obviously unnecessary.
Because the vast majority of films do not have this obligation, let alone bear this historical responsibility.
How heavy is this burden.