The Lunar New Year is the most important festival in Chinese, and everyone who works outside hopes to return home and usher in the new year in the family reunion.
However, under the influence of the new crown pneumonia epidemic, the custom of returning home for the New Year also needs to make concessions for epidemic prevention and control. Under the call of "non-essential non-return" in Beijing, Tianjin, Shandong, Zhejiang, Shenzhen and other places, Li Wenxin, deputy general manager of China National Railway Group Co., Ltd., said on January 15 that the pre-sale of tickets before the Spring Festival fell by nearly 60% compared with the same period in previous years, and it is expected that the national railway Spring Festival passenger flow will be reduced to 296 million person-times.
Different from the "empty city" and "suspension of work and business" in previous years, the Spring Festival has unexpectedly achieved a rare "urban lively year".
"Little Luck" in the Metropolis
In the face of epidemic prevention needs, most migrant workers have expressed understanding for staying at work for the New Year, and the metropolises that used to transport floating people to the outside world will also usher in their own tides during this year's Spring Festival. The unique New Year's greetings and entertainment needs of young people are continuing to ignite the popularity of local life services.
Even if you don't go home, the taste of the year will be enough. Many young people choose to "imitate" their elders to buy New Year goods through community group buying, and Wentao is one of them. Wen Tao, who lives in Qingdao, chose to stay in Beijing for the Chinese New Year this year, "I added a community group buying group, and when I saw that everyone was buying candy snacks and some fresh food, I couldn't help but want to say: 'Copy!'"
The rapid development of community group buying in early 2020 is becoming a new hot spot in the local life service market, and it also provides a New Year's flavor and new liveliness of "community + community + social" for everyone who celebrates the New Year on the spot.
In addition, during the Spring Festival in the metropolis, entertainment convenience is also one of the benefits. "The elders at home don't let you order takeout, but you can always order it when you are alone." Chen Yu said. Her family is in Jiangxi, but her work is in Guangzhou, and takeaway, dinner, hot springs, and singing K have become her new plans for the Spring Festival.
Whether it is a more abundant takeaway platform with longer business hours, or an internet celebrity restaurant that can check in with friends at any time, the diverse local life services in the metropolis meet the consumption needs of every young person who does not return home, and bring a better New Year experience. “
After singing K, you can also take a charging treasure under Chen Ou to share the street power to the mobile phone, and say good New Year to your parents. Chen Yu said.
During the Spring Festival in the metropolis, the local life service scene will usher in a new "peak period" under the dual demand of richness and quality, and more diversified scene services and better consumer experience will become the "small luck" in the different New Year.
"Sense of ceremony" for the New Year's endurance
For contemporary young people, the pluralistic record of the old and new moments is their "sense of ceremony" for the New Year, with the purpose of "charging" the efforts of the new year.
Whether it is a vlog that continues to be hot, or a simplified plog, it is a projection of the attitude of young people to life.
An Sui plans to shoot a New Year vlog to record her sense of ceremony in other places, tidying up the room in the morning, putting on makeup, going out shopping with friends in the afternoon, and saying goodbye to her family in the evening is her timeline planning. The fulfillment and earnestness behind this sense of ceremony is a consolation for her efforts to live.
"Battery life is really essential," she said, "in case my mom suddenly calls me before I get home." Once, every time She went out with her friends, she would take a big and heavy charging treasure, and after a chance encounter with Jumei Street Power in a street convenience store, she changed this heavy habit and began to rely on the street phones that could be seen everywhere to survive.
Go out with friends for the New Year, watch two favorite movies in a row, go to Qing bar to have a drink with friends... Behind the sense of entertainment and the ritual of life that these young people love, this year is destined to be inseparable from the concerns of their families.
Jumei Street Power has always been committed to the development and empowerment of local life scenes. Chen Ou led his street power to reach cooperation with 7-ELEVEN, FamilyMart, Convenience Bee and other supermarket conveniences and a number of cinemas, shopping malls, chain catering brands, to achieve high coverage, high-quality empowerment services, so that young people go out for the New Year with full power protection.
If the "sense of ceremony" is the new year's endurance for young people, then Jumei Street Power provides the most powerful endurance protection for young people's connection with their hometown.
With rich and high-quality local life services to bring the taste of the Year, there are street electricity everywhere for the "endurance", people are writing "this heart is my hometown" in the post-epidemic era in a new way of "not alone".