Recently, the Xiaomi brand under the Xiaomi Group held a Xiaomi 12 new product launch conference, officially released Xiaomi's third-generation high-end mobile phones Xiaomi 12, Xiaomi 12 Pro and small size quasi-flagship Xiaomi 12X, along with MIUI 13, Xiaomi Watch S1, Xiaomi True Wireless Noise Cancelling Headphones 3 and other heavy new products. Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the press conference that in the next five years, Xiaomi will invest 100 billion yuan in research and development funds, and officially benchmark Apple in product strategy, learn from Apple, and xiaomi 12 series is the first time to plan a large and a small "double-size double-high-end" specification. Xiaomi Mi 12 Pro positions "all-round high-end flagship" to benchmark the iPhone 13 Pro Max; Xiaomi Mi 12 positions "small size high-end flagship" to benchmark the iPhone 13. The Xiaomi Mi 12 and Mi 12 Pro are available in four colors, with black, blue, purple and glass and wild green with a plain leather. Small size high-end flagship Xiaomi 12 8GB+128GB version 3699 yuan, 8GB+256GB version 3999 yuan, 12GB+256GB version 4399 yuan; all-round high-end flagship Xiaomi 12 Pro 8GB+128GB version 4699 yuan, 8GB+256GB version 4999 yuan, 12GB+256GB version 5399 yuan; Xiaomi 12X equipped with Snapdragon 870, 8GB+128GB version 3199 yuan, 8GB+256GB version 3499 yuan , 12GB + 256GB version of 3799 yuan; Xiaomi Paipai 4K HD screen projector has opened online reservation, priced at 499 yuan. Xiaomi Watch S1 first sold to the hand price of 1049 yuan, Xiaomi true wireless noise reduction headphones 3 first sold to the hand price of 449 yuan, Xiaomi true wireless noise reduction headphones 3 Pro New Year Special Edition only sold 649 yuan. At present, the series of products have been officially sold. Following the announcement of the new goal of "winning the world's first in three years" in August this year, Xiaomi's first double-size, double-high-end co-hair, which is also the first time Xiaomi has officially proposed to benchmark Apple, support the domestic high-end with technological innovation, and continue to launch an impact on the global high-end market. Adhere to the technology-oriented, the next five years to invest more than 100 billion research and development Lei Jun said at the press conference, technology-oriented is one of the three iron laws that Xiaomi will never change, in the next five years, Millet's research and development investment will increase to more than 100 billion, for dead hardcore technology, doubled than the original plan.
Two years ago, Xiaomi announced a five-year R&D plan to invest 50 billion yuan, and in 2021 alone, Xiaomi invested about 13 billion yuan in R&D, with an annual growth rate of more than 30%. "At this pace, the investment goal is easy to complete. But this is far from enough, we have bigger dreams, and rice noodles have higher expectations for us. Lei Jun said. The high investment in real and solid is exchanged for the high efficiency and high output of self-developed technology. The third-generation high-end Xiaomi 12 series has become a hard-core work with a comprehensive breakthrough in Xiaomi's self-developed technology, and has become an unexpected surprise for the smartphone industry in 2022. Xiaomi Mi 12 Pro first self-developed "Xiaomi Surging P1" charging management chip, filling the technical gap of the industry's 120W single cell, breaking through the technical barrier that large batteries and fast charging above 100 watts cannot be taken into account, and increasing the battery endurance of the same capacity by 1 hour. The release of the surging P1 makes Xiaomi the first mobile phone manufacturer with a self-developed 100-watt fast charging chip. The Xiaomi Mi 12 series also took the lead in the industry to realize the focus of mobile phone photography, which is a revolutionary upgrade of mobile phone AI focus technology. Through the self-developed CyberFocus all-in-one-body focus-tracking image technology, Xiaomi transplanted the human vision tracking technology of the bionic robot CyberDog to the smartphone, as long as you double-click the screen, you can lock everything and track the focus in real time. In addition, in terms of display technology, Xiaomi Mi 12 Pro also debuted its self-developed intelligent dynamic refresh rate technology, which can dynamically switch between 1Hz and 120Hz instantaneously for different scenarios and different sliding speeds. This is Android's first sliding shifter screen, and the performance is directly benchmarked against the ProMotion technology of the iPhone 13 Pro.
Technology leadership, achievement experience leadership As xiaomi's third-generation high-end flagship, xiaomi 12 series challenged the iPhone for the first time, and the biggest bottom card in its hand is no longer just to release performance monsters, but to cut from hardware and software multi-faceted technology leadership, and even rewrite the underlying architecture for this purpose, and finally achieve the leading position of the ultimate high-end experience. In order to achieve the ultimate experience of fast photography, in the past two years, the engineers of the Xiaomi Camera Department have rewritten the underlying architecture of the camera system around the core units such as acceleration engine, calculation unit, intent recognition unit, and ecological engine, creating a new Xiaomi imaging brain. In the end, the Xiaomi Mi 12 series became the fastest Mi mobile phone to take pictures so far, its photo speed increased by 53.7%, the continuous shooting speed increased by 209%, and the night shooting speed increased by 39.9%, surpassing the iPhone 13 and the current mainstream Android high-end flagship. Xiaomi Mi 12 uses a 69.9mm gold grip size, taking the lead in breaking the monopoly position of the iPhone13 in the small size high-end flagship, it is difficult to do a good job in the small size high-end, behind which is not only the cost of investment, but also the breakthrough of core technology. Through the highly integrated sandwich PCB motherboard, ultra-thin VC heat dissipation and the key technological breakthrough of the new generation of lithium cobalt oxide batteries, Xiaomi Mi 12 achieves the industry's largest 4500mAh large battery in the same size, and is also equipped with a flagship fast charging combination of 67W wired + 50W wireless + 10W wireless reverse charging. In order to provide a more advanced security and privacy experience, the MIUI team actively cooperated with the relevant state departments and took the lead in implementing the system-level full-link anti-fraud function in MIUI13, and the Xiaomi Mi 12 series also became the industry's first high-end flagship with anti-fraud function. MIUI rewrites the architecture from the bottom of the system, covering common telecommunications fraud scenarios, when users receive fraudulent calls, text messages, as well as user transfer interface, app store download interface, MIUI13 will directly carry out early warning reminders and interceptions, and provide official identification for the phone calls and text messages of the relevant anti-fraud departments of the country, so as to comprehensively protect the user's information and property security. To the surprise of many rice noodles, MIUI13 officially began to connect everything, achieving a key breakthrough in the interconnection experience. It has newly upgraded MIUI PAD, and launched the adaptation system of MIUI TV Enterprise Edition, MIUI Watch, MIUI Home and other intelligent terminals, as well as a new "Xiaomi Miaoxiang Center" function. Users can easily experience music, screens, apps and other content flowing across devices with a simple drag and drop of their fingers. "From today onwards, MIUI will be more than just a mobile-oriented operating system, but an operating system that spans multiple devices and connects multiple smart devices." Jin Fan said that by covering multiple core scenarios such as personal, home, and enterprise office, MIUI, which begins to connect everything, will open a new decade for the future. In order to meet the early taste of rice noodles, Xiaomi 12 series of new products have opened the Xiaomi lite order store flash delivery mode, Shaanxi Xiaomi Home stores are sold, during the epidemic contactless delivery worry more at ease. Edit: Cheng Ke