Although the domestic epidemic situation has improved, but the chip shortage throughout the year, hot models are still tight, terminal sales once again cast a shadow. Some data show that if there is no "lack of core" tide, China's automobile sales in 2021 are expected to be about 2 million more than the current one, reaching about 22 million vehicles, which is not only higher than the level of 2019 before the epidemic, but also basically the same as 2018.
In this context, Auchan Automobile rushed into the top 10 sales of Chinese automobile brands in 2021, with cumulative sales of 228299 vehicles, an increase of 49% year-on-year, far exceeding the year-on-year growth rate of 4.4% of the entire automobile market.
Limited by the supply of chips and the hot sales situation of terminals, the current supply of all models of Auchan Automobile is in short supply throughout the country, and there is a possibility that "orders cannot be delivered before" are possible.
Based on Auchan Automobile's long-standing "customer-centric" concept and the attitude of adhering to the attitude of maximizing the interests of customers, on January 13, 2022, Auchan Automobile announced the launch of the first New Year "Waiting for Car Red Packet" in 2022: before 24:00 on January 30, 2022, users who order Auchan X5 (excluding manual transmission) and Auchan X7 PLUS (excluding manual comfort type) and do not pick up the car will enjoy 2888 yuan in cash red envelopes.
From the debut of the 2021 Shanghai Auto Show Auchan X7 PLUS to the 2021 Guangzhou Auto Show Auchan X7 PLUS fishing version and camping version exhibition, users have been invited to enjoy the car and appreciate the car many times; in the fifth season of the super tester "national public test" activity, the user is invited to take a test drive, and the user is satisfied, in order to deliver the product to the market, the user feels that it is really good.
Auchan Automotive is always willing to listen to the voice of the user and provide support for the user's ideas. In August 2021, when Auchan X5 Youth Edition was listed, it officially released the "Youth Own Young" co-creation plan, and provided millions of co-creation funds for creators to help users create their own Auchan X5, so that every user can become the helmsman, including Auchan X5 magic reform series, which is the result of Auchan Automobile and users.
There is no doubt that Oushan Automobile, which takes the customer as the center, adheres to the supremacy of customer interests, wholeheartedly considers customers, and 100% practices the five major commitments of "price transparency, delivery standardization, quality assurance, rapid response, and professional service", is a true "user enterprise".