Image source @ Visual China
In 2021, due to the impact of the epidemic and other factors, the development of many industries is facing great uncertainty. The Internet industry obviously regards the metacosm as the key to breaking the game, and has actively deployed in the fields of digital collections, virtual people, VR/AR and so on.
For domestic audiences, in fact, exposure to digital collections begins with "skin".
Although the "skins" of earlier games such as Glory of Kings are not called "digital collections", they are actually quite similar.
In June 2021, Alipay debuted the Dunhuang Feitian payment code digital collection, which became the node of the real departure of the domestic digital collection industry.
At present, the domestic digital collection is significantly different from the international NFT, that is, it is not allowed to be freely traded, and it is developed by enterprises and institutions on their own chains, and there are great restrictions on openness.
But now that digital collections have taken steps into the future, they won't stop easily.
Large factories and institutions are competing to enter the game
In the face of the outlet of digital collections, major domestic Internet manufacturers have entered the market and become the main drivers of the development of the industry.
Of course, the important reason is also that many of these companies have already explored in depth in the blockchain and formed a certain amount of technology accumulation.
For example, the underlying technology of Tencent's digital collection platform "Magic Core" is provided by the alliance chain "Zhixin Chain" in which the company participates, and users can obtain an address based on the alliance chain after real-name authentication.
The underlying technology of the digital collection platform of Alibaba, NetEase and other companies is also similar, using the alliance chain, which is significantly different from the NFT.
When the time comes to 2022, the domestic digital collection industry is becoming more popular.
On the first day of the new year, Xiaomi released a 3D model of the digital collection "Core Era";
On January 5th, the online IP digital collection "Dafeng Da Ren Ren Ren Tian Wan Jie" opened for reservation;
On the same day, Bilibili released its first digital art avatar "Pigeon De" and officially opened for registration;
On January 6, ANTA released a digital collection themed around the Beijing Winter Olympics;
On January 8, Taikang Online announced the release of the insurance industry's first digital collection;
On the same day, The Starting Point Reading released the first online digital collection in China.
It's not just companies that are competing to lay out their digital collections, but many news organizations are also "getting on the bus" one after another.
It is worth mentioning that while Internet technology manufacturers are scrambling to get on the digital collection field, traditional industries are also actively laying out the digital collection field.
On December 24, 2021, Xinhua News Agency released China's first "News Digital Collection". According to reports, the series of collections selected 2021 photojournalism reports and cast, pre-issued 11 photos, each limited to 10,000 copies, all collections are free online.
Subsequently, Caijing magazine released its first set of news digital collections on the Red Cave Digital Collection platform on December 31. The collection of the collection selected 2021 Caijing magazine cover report, the first batch of spring, summer, autumn and winter 4 sets of collections, limited to 2021 copies, is also a free field.
On January 10, Huashang Daily launched a digital collection of news with the theme of "Holding Hands with Your Favorite Xi'an". The theme is cast with the 2021 news photography works of Huashang Bao, including eight of Xi'an's most memorable small themes such as "Quanyun Xi'an", "Strong Xi'an", "Condensing Xi'an", "Love in Xi'an" and "Striving for Xi'an", each work is limited to 10,000 copies, which are also free of charge.
Whether it is the digital collection charged by the enterprise or the digital collection free by the institution, it is basically sold out on the line, which shows its popularity in China.
However, due to the strict restrictions on transactions, digital collections naturally have problems such as room for appreciation and weak liquidity relative to traditional collections, and there is no solution in the short term.
Strict prevention of speculation, compliance is the most important
From the perspective of NFT, its relationship with virtual currency is a natural symbiosis, and it also involves legal risks in China.
Industry insiders said that if NFTs are not regulated, they may become tools for illegal and criminal activities such as money laundering and tax evasion, which is a major drawback that cannot be ignored.
Therefore, the NFT will open a "localization" change in China and transform it into a "digital collection".
Previously, Alibaba, Tencent, JD.com and other major players jointly issued the first self-discipline convention on digital cultural creation in China, specifically mentioning the compliance of digital collections.
The convention proposes to resolutely resist any form of use of digital creative works as a gimmick, substantive issuance and speculation of virtual currency; the issuance and transaction of digital cultural creations must not be settled in virtual currency.
Station B also stated that its digital collection does not have any monetary attributes such as payment functions. Any form of digital art avatar hype is discouraged.
The Use of Digital Collections for Speculation, Over-the-Counter Transactions, Fraud, Money Laundering, Fund Raising, Public Offering of Securities or any other illegal means is strictly prohibited in the User Agreement.
Obviously, the basic consensus on digital collections in China is to "strictly prevent speculation" and completely separate from virtual currencies.
From the underlying technology point of view, the domestic digital collection platform using the alliance chain is controllable in terms of transactions and data processing, which can effectively achieve the purpose of preventing speculation.
However, even if the major digital collection platforms try their best to restrain the hype problem, they cannot 100% eliminate the possibility of speculation.
Although major platforms basically restrict the "transfer" of digital collections in the short term, there is a deadline after all.
After the time limit has passed, collectors can still privately trade in the name of "transfer", and the supervision of this process is very difficult.
Experts said that the domestic digital collection platform is still in the growth stage of rapid expansion, and it is necessary to maintain a high degree of vigilance and strict supervision so that it can develop healthily on the basis of legal compliance, and then further consider the issue of monetization.
Implement supervision and face the future
At present, the development of China's digital collection industry has just started, and the market scale is not large, which is a good time to establish standard norms and regulatory systems.
At this level, relying on the enterprise itself is far from enough, but also requires the active intervention and coordination of the regulatory authorities.
Domestic regulatory authorities should combine policies related to virtual currency speculation, introduce laws and regulations related to digital collections, actively guide and regulate the healthy development of the digital collection industry, and strengthen the crackdown on speculation and speculation, so as to help industries, enterprises, and individuals avoid possible financial or legal risks.
Before the improvement of the national regulatory system, relevant collectors should uphold a rational attitude, correctly view the attributes and value of digital collections, maintain a cautious attitude, do not make impulsive investment moves, and be more vigilant against being blinded by some fraudulent projects, resulting in irreparable losses.
In general, the domestic digital collection platform has made a relatively stable start, and the future development prospects are also quite expected.
In 2022, digital collections are expected to become another subverse explosion point in China after "virtual real estate".
This article was originally published in ChainDede, authorized by titanium media App, author: Meta-Universe Insights]
![From the quadratic to the metaverse, IP business is updating | knowledge[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)