A few years ago, a video called "Northerners' New Year Raiders" made Wang Bowen, a northeasterner, on fire. The "Dalian Old Wet King Bowen" public account rose by more than 200,000 fans, Weibo rose by more than 100,000 fans, and even the vertical niche B station also rose by more than 100,000 powders.
In the video, this post-90s boy sometimes transforms into a northern middle-aged aunt who wears a permed hair and wears a mink and speaks a mouthful of sea oyster flavor Dalian dialect, and sometimes plays a little girl in her early twenties...
With his wonderful performances, Wang Bowen has attracted 7.5 million fans on Douyin, with a total of more than 50 million likes and more than 2 million fans on the public account.
New Year red pack "tear it up" drama
Mom's performance when she travels, the flight attendants and passengers she encounters when she takes a plane, the bathing culture in the north, the differences between universities in the north and the south, the state of various classmates before the final exams of college, the several kinds of boys that girls can't find in love... Many people's habitual life scenes and market conditions have been captured and interpreted by Wang Bowen one by one.
Netizens exclaimed after reading: the content is too real!
Wang Bowen's flight attendant drama has brought creative inspiration to all kinds of Douyin celebrities
Wang Bowen's ancestral home is Shandong, and his ancestors moved to Dalian with his family in Guandong, so Wang Bowen is "Dalian Old Wet". At present, "Dalian Old Wet King Bowen" is positioned in the daily life of Zang Wanting's family, one person plays multiple roles, Dalian dialect", and the content of the works is mainly in the form of family dramas and talk shows. Wang Bowen Studio has established a partnership with an MCN company.
During the interview, Wang Bowen excitedly sped up his speech speed, his tone became depressed, and he would imitate the direct quotations, as if he was possessed by the essence of the play, giving people the feeling that the mother of the protagonist in the film, Liu Fengzhi, pulled her daughter Zang Wanting along the telephone line.
<h1 class="ql-align-justify" > language, beyond language</h1>
<h1 class="ql-align-justify" > content is good and you have to chase dividends</h1>
Six years ago, there was no concept of Internet celebrity, when Wang Bowen was a sophomore in the three-dimensional digital imaging major of the Guangzhou Academy of Fine Arts, the dormitory roommates were all from Guangdong Province, he was a northeasterner, no one talked to him, he spoke to the iPhone4 on the Renren Network, improvised to say a little parents short, or learn to talk to the teacher.
With renren's 90-second voice photo album, he was on fire without paying attention, which allowed him to see the market potential for his own sayings and imitating words. Immediately after that, he turned to Weibo, and circled a large number of fans, and fans also made his work into a text two-dimensional animation (similar to the PPT video on Douyin now). Wang Bowen himself studied lens design and art design during his college years, and also tried to make his works into three-dimensional animation.
At the beginning of 2016, papi sauce quickly became popular, the first advertisement sold a high price of 22 million, and in June of the same year, Wang Bowen also came to the fore with the video he posted on Weibo, gaining hundreds of thousands of fans, which made him realize that the short video outlet was coming, and he had to hurry to "get on the car". At the time, he was also working as a screenwriter for a company.
Doing videos in your spare time on weekends can be popular, so why not stay full-time? In December 2016, Wang Bowen resigned, and soon after, Zang Wanjun, a good friend of Beibu, also quit his job and returned to Northeast China to become a partner. The two have been preparing together for nearly half a year, observing the short video market and thinking about what they can do. In May 2017, they set up a studio. Just three months later, the Weibo followers of "Dalian Old Wet King Bowen" rose from 500,000 to 1 million, which is a fire. Up to now, its Weibo followers have more than three million.
Wang Bowen's Weibo followers are mainly women between the ages of 18 and 35, and 20% of men; WeChat will have some middle-aged and elderly audiences. On the whole platform, he has the most followers of Shandong and northern Jiangsu, but liaoning is relatively few, first, because Dalian dialect is closer to Shandong and northern Jiangsu dialect, and second, because the population of these two regions is itself more than Liaoning Province.
The large population of Shandong and northern Jiangsu, the wide coverage of Dalian dialect, let Wang Bowen attract a natural audience, in his leisure time to watch Wang Lao wet video, for the wandering across the country and even overseas dialect sharers to bring a moment of comfort.
There are many people before the final exams in college
"The key to making a short video is that the content is good, your content is good, and the performance on any platform will not be too bad." The WeChat public account traffic dividend in 2017 is no better than that year, coupled with the Fact that the WeChat ecology itself has no advantage in Weibo public domain traffic, but Wang Bowen, through drainage, by the end of 2017, pulled the public account fans from scratch to more than 600,000, in his words, it is piled up by works.
"Of course, it's not enough for you to have content, the traffic bonus period can make your content more powerful." My New Year's video this year is not much different from last year's, but last year's Weibo playback was more than 50 million, and this year's is only more than 17 million, you can see the importance of publishing content during the platform traffic dividend period. ”
New List: Why do you play more middle-aged women? And don't choose a different role?
Wang Bowen: There are many dramas on women's bodies. The man is lying down and playing with his mobile phone, and the only scene is to drink and play drunk.
New List: Will the story of Zang Wanting's family be used up by you?
Wang Bowen: How many episodes did you watch "Family with Children"? How many episodes did "I Love My Home" shoot? They end because there are too many episodes and there is no way to end them, not because there is not enough material. And IP lies in sustainable development, which can be made into web dramas, TV series, and box office movies in the future.
But you have to have enough patience and perseverance to accumulate more good works, you have a book in your hand, you are likely to develop further.
New List: Planning to do vlog and vertical screen drama?
Wang Bowen: The vertical screen was first from live broadcasting, the vertical screen can only play one character, and my video is generally larger, and the vertical screen cannot be put down, so it is still good for me to be horizontal. Excessive pursuit of form may reflect that your content is not strong enough. Just like people who don't have ink in their stomachs will pursue dressing. My content can go from voice albums to today, and it may be possible to adapt to new formats in the future.
Many people define themselves as Internet celebrities at the beginning, no matter what your content is, as long as you can be red, like a black blind man breaking bud rice, breaking a spike and throwing a spike, can hold a sum of money to count a sum. But if you think about it, if one day the wind passes and you go to another industry, what works can you take to prove yourself to others?
Now some people do vlog well, but I don't want to understand the things will never do, I pay more attention to the long-term development of the "Dalian Wang Lao Wet" IP, as far as my IP is concerned, it is not suitable for vlog.
New List: Have you considered getting involved in offline business?
Wang Bowen: There are also people in my family who do business, such as opening a restaurant. To open offline stores and restaurants, you need to hire people, keep an eye on people, manage inventory... The risk is too big, and if I accidentally smash the signboard of my IP, it is too laborious, so where do I have time to write a book?
Calculate the account, want to understand the pros and cons, do what you are good at, and really work. When the video is ready, advertisers will naturally come to you, and the price can rise, which is very good. Now that the position of "Dalian Old Wet King Bowen" in the field of short videos is also relatively stable, I want to continue to accumulate some good works, and others will not be considered for the time being.
<h1 class="ql-align-justify" > is suitable for integrating resources in the north, Shanghai and Guangzhou</h1>
<h1 class="ql-align-justify" > n-tier cities give people peace of mind to do content</h1>
"No one else can control me, and I can't control anyone else." When Wang Bowen graduated from college as a screenwriter, he obviously realized that he could not stand being constrained, plus he wanted to concentrate on making his own videos, and finally decided to simply resign. He also tried to become a "social person", but he just couldn't control himself, couldn't grind round, and really couldn't become an old fritter.
After resigning and returning home to open a studio, Wang Bowen finally lived a comfortable situation of managing himself, he was the boss himself, one concurrently served as a screenwriter, director, actor, editor and other positions, partners assisted in shooting, in addition to some temporary part-time editing assistants, minimalist organizational structure to avoid spending time and energy on his team management.
However, the initial pressure of entrepreneurship is very large, and Wang Bowen is not sure whether this matter can make money in the end. When the studio was first established, he took a few orders, he could only earn a few thousand yuan, or ten or twenty thousand yuan, he couldn't feed the studio at all, and sometimes the salary couldn't be opened, but he could only fight, although he was very confident in his work.
Talking about why he returned to his hometown to start a business, Wang Bowen said: "Some people may be suitable for the development of big cities like Beijing, Shanghai and Guangzhou, which is a good place to integrate resources. But I think for content creators, in first-tier cities, people are easy to become impetuous, you will stare at the outlet, wow pounce on it, think about how to make fast money every day, it is difficult to calm down to do solid content, to think about the sustainable development of your content, it is easy to think about how I can quickly catch a sum and leave. ”
Wang Bowen felt that if he had not been in Dalian, he might not have been able to make videos for so long. In places where the pace of life is slower, it is easier to feel humanity and humanity. "I was able to do it for the sixth year because I was quiet, simple-minded, straight and sharp. Too sophisticated, too many distractions to create good things. ”
Dalian's environment is comfortable, but it does not make Wang Bowen lazy, but has a sense of urgency. His reason is that although Dalian is livable, the economic situation is not very good, if you do not do a good job of video, there is no job you want to do in Dalian, you can't eat, you have to "flee" back to the north to Guangzhou to work for others. "Human potential is unlimited. Man is forced out.
<h1 class="ql-align-justify" > a perfectionist's struggle and relief</h1>
Successful content creators are often happy to attribute their success to hard work, but Wang Bowen unabashedly claims that he is particularly talented.
"Many people love modesty, love to say that they work hard, and avoid saying that they have talent. In fact, doing Internet content creation, doing art, there is a great emotional component in it, just as we call 'to have a sense of network'. This requires you to have a certain talent and feeling in loving life, observing life, copywriting and acting. It's hard for you to do well without this talent. ”
Massive details of life, language expressions, and body movements are engraved in his mind like documents, arranged in an orderly manner. This year's New Year's "New Year's Film" "How Do Northerners Celebrate the New Year?" It took him only half an hour to write the first draft of more than two thousand words, and it took him half an hour to complete it in one go. He said these things looked like they were "sprayed" by themselves.
"Talent is the guarantee of continuous production of works, but if you don't work hard and persevere, you won't get to where you are today." My only hobby is work. ”
When he first started his business, Wang Bowen forwarded a work more than 2,000 times, and everyone felt that it was already good, but Wang Bowen was so anxious that he couldn't sleep all night, cried badly, and called partners and employees up at 2 a.m. to analyze the reasons, "I can't sleep, and others can't sleep." They joked that we wanted to have your will quality, and Harvard had graduated. ”
On fire, hook inflammation mouth can not open, high fever, sudden bubbling on the feet... Wang Bowen's requirements for the quality of his works often drive himself crazy. An advertisement played more than 1 million times and forwarded more than 2,000 times is already a good result, but Wang Bowen believes that the forwarding should be at least 5,000 times, and the studio staff said that there is no need, let go of themselves, he said no. "Later they realized that thanks to the fact that I had worked so hard and insisted on doing that, otherwise the studio would have been finished."
New List: Seeing that some people online will spray you, how do you feel about these? How do you deal with these things?
Wang Bowen: Online violence is everywhere, and people are afraid of being famous and pigs are afraid of being strong. Imagine how it feels like to have ten thousand mouths cursing you? My parents saw netizens scolding me and crying. But there is no way, you can't explain it to netizens, the more you explain it, the more chaotic it is. Someone sprayed me, and I was upset, so I tried not to read those comments.
New List: What advice do you have for content creators?
Wang Bowen: Read more. Reading books allows you to see your ignorance and tells you to shut your mouth. For example, when I do the Phoenix Man video, I will read some books on urbanization. People have seven passions and six desires, and I was also very impetuous at the beginning, but after reading more books, I will form my own value system and my mentality will be flattened.
New List: Is it convenient to reveal your current income?
Wang Bowen: You can't buy a mansion, but it's okay to buy a mink. My ideal is very simple, to have a house and a car, to have a wife and children, and to give my parents a pension. With extra pursuits, you have to suffer extra sins. Contentment is always happy. I really want to open something, or people will die.
I actually couldn't think of it the most, and I wanted to have what others had. When I went to the funeral home, I wanted to open it, that is the end of people, men and women, young and old, rich and poor, and finally all had to go there. The sooner you want to understand this truth, the better, don't wait until the body has a problem before thinking about it. Family happiness, parental health, this is the best.