At 14:30 this afternoon, Meizu held the "New Force Winter New Product Launch", which brought its Lipro high-end smart home, PANDAER tide play peripheral and mBlu charm blue mobile phone, three major brands of new products. One of the most concerned is undoubtedly the charm blue mobile phone that returned after 3 years of absence.
Consistent with the previous warm-up, today is Meizu's so-called "basic new benchmark" of the charm blue 10. This is a 4G mobile phone, equipped with S*CoreX Tiger Ben and Flyme9 Lite system, 6.52-inch 720P resolution LCD waterdrop screen, and 5000mAh battery, and also uses tempered glass panel + oleophobic layer.
The price is 699 yuan (4+64GB), 799 yuan (4+128GB), 899 yuan (6+128GB), and the listing time is undecided. Judging from the paper parameters and price, it is indeed the basic model in the mouth of charm blue.
In fact, from the official announcement of the return of the charm blue mobile phone in November last year to the official arrival of the charm blue 10, the real concern is not only the phone itself, but in the Chinese mobile phone market environment that has already changed dramatically, can the return of the charm blue help Meizu tide over the difficulties?
Last year was a year of controversy for Meizu. From the three-zero system launched after the release of the Meizu 18 series at the beginning, to the later 180-degree turn to show respect for industry standards and shut down the three-zero advertising system, this previous and backward let Meizu's wind evaluation be killed.
Entering 2022, when major manufacturers have launched or are preparing to launch flagship new machines, Meizu 19 series has no news, the flagship did not wait, but waited for the Charm Blue Hundred Yuan machine, which was indeed unexpected by many people.
Looking at today's Chinese mobile phone market, the "four plus one" pattern has become more and more clear: the high-end mobile phone market dominated by Apple, OPPO, vivo, millet, and glory actively explore the high-end market at the same time, the low-end market layout of related brands has long been deeply rooted, and each brand has tens of millions of product series shipped, which is difficult to shake.
In contrast, Meizu, after launching the first Charm Blue Note mobile phone in 2014, shipped more than 20 million units for three consecutive years since 2015. However, meizu then suspended the charm blue series and the low-end product line, and concentrated resources to create a meizu digital series mobile phone for the high-end market.
As a result, as everyone can see, Meizu has not been able to break through in the high-end market, and idealized attempts such as the three-zero system have not ended, and the presence of Meizu mobile phones has become weaker and weaker.
In this context, the re-launch of the charm blue mobile phone is Meizu's response, the reason for the arrival of the charm blue 10 is also obvious: in the stock market environment, the market space that high-end products can strive for is quite limited, so the entry-level products with small profits and high sales are exchanged for more survival opportunities.
So is there still a chance for today's charm blue mobile phones?
When announcing the return, Charm Blue Mobile phone stressed that almost everyone is concerned about thousands of flagship machines, but the real buyers of products of 1500 yuan and below are the majority, with a proportion of up to 30%. Therefore, the positioning of the charm blue mobile phone after the return is very clear, that is, to make products of 1500 yuan and below.
Look at the market within 1,000 yuan in the past two years, due to the arrival of 5G, in addition to the Redmi 9 series and Redmi Note9 in 2020, as well as realme Q2i, high-quality products within 1,000 yuan have been rare in the domestic market. However, the Price is only 599 yuan Redmi 9A, even after more than a year of listing, it still achieved the top ten sales results during last year's Double Eleven, which may show this huge market space.
In addition, in addition to the main charm blue digital series, charm blue also announced the return of the Note series in a high profile, for users who like charm blue mobile phones, perhaps more hope that today's charm blue 10 is just a starter, and the good drama is still to come.
It is undeniable that the charm blue mobile phone once had a huge fan base, but relying on the "love card" alone is obviously not the way to win. Even if it is true as Meizu said, the real purchase population of products of 1500 yuan and below accounts for more than 30% of the entire market, but it does not mean that the charm blue mobile phone can eat. If the Charm Blue mobile phone after a 3-year absence wants to regain the favor of consumers, Meizu still needs to pay more.