Shake fast in front, what are the odds of the Himalaya live broadcast business?

Songuo Finance learned that according to the exclusive news of Tech Planet, Himalaya recently launched the "Himalaya Live" App.

It is understood that Himalaya Live Broadcast is a software that focuses on national live broadcasting and audio chat under Himalaya, backed by Himalaya's anchor ecology.

In the live broadcast column of the homepage, the live broadcast classification is displayed, including entertainment live broadcast, knowledge live broadcast, etc., and below is the dynamic of the live broadcast arranged in the form of a double waterfall stream. The interaction bar on the homepage shows a voice chat room where users can make voice friends. The "dynamic" function can see the real-time information posted by the user, providing a channel for the user to make friends.

In fact, Himalaya launched audio live broadcasting as early as 2017, and then began to exert efforts in 2019, and now live broadcasting has become an important part of Himalaya's revenue. Its prospectus data shows that in 2020, the combined revenue of Himalaya advertising and live broadcasting was 44.2%, exceeding the revenue share of paid subscriptions.

But the audio market is not just the Himalayans. On January 18, 2020, Lychee "took" the title of "the first share of online audio", in addition to Tencent, Byte, Kuaishou and other Internet manufacturers have entered the game, and the pressure has been passed to Himalaya and Dragonfly FM.

Himalayas' listing accelerated, first in May 2021, When It submitted an IPO application to the United States, but three months later it abandoned the idea and registered Himalaya Holdings in Hong Kong on August 23. Shortly after the registration of the new company, Himalaya submitted a prospectus to the Hong Kong Stock Exchange on September 13, but there is no news at present.

This time, Himalaya will be the live broadcast sector independent, it is not difficult to see that Himalaya wants to pry the external traffic password, to create a new traffic and revenue entrance. After all, China's live broadcast industry is now developing in full swing, according to the information of the China Commercial Industry Research Institute, the number of paid users in China's video live broadcasting industry increased from 13.7 million in 2016 to 36.1 million in 2019, with a compound annual growth rate of 38.12%, exceeding the growth rate of the user base, and it is expected that the number of paid users will reach 53.2 million in 2022. To a certain extent, it can also add bricks and tiles to its own pan-entertainment ecology.

However, the live broadcast of this piece of fragrant food attracts many players, Kuaishou, vibrato, video numbers, etc. are already "veterans", at this time Himalaya launched an independent live broadcast APP What are the chances?