3 days ago, with the final whistle of the FA Cup final blowing, the Chinese Super League "double champion" officially released, Shandong Taishan undoubtedly became the hottest club in the domestic football circle this season, but also the strongest team, some fans even began to look forward to the arrival of the "Taishan Dynasty". It should be said that this prospect still has certain practical significance, on the one hand, the strength of Taishan is beyond doubt, the main competitors have insufficient desire to invest, and it is difficult to improve the strength without strong reinforcements during the winter window; on the contrary, Taishan, the players whose contracts expire continue to meet, and the strength of the lineup is guaranteed.
On the other hand, the biggest competitiveness of the current Chinese Super League club comes from the stability of the investor, and this is precisely the advantage of Taishan, whether it is from the time dimension or the degree of interest, since luneng group into the ownership, Taishan has money but not blind spending, has been controlling the scale of investment in order to achieve stable development, now the effect is gradually reflected, and more and more amplified, such a club for today's transfer market is very attractive, after all, players want to get a stable income, peace of mind training games to make money.
When it comes to the development of the club, its own image is the most important, because no matter what results are achieved, it is ultimately necessary to change the value of the brand, including the name and logo. In order to adapt to the neutral name requirements, Shandong Luneng changed its name to Shandong Taishan, which has been used for one season, and fortunately the first season "Taishan" appeared in the championship position of the Chinese Super League and the FA Cup. After the name of the club was finalized, the team emblem was also expected, and on the 3rd day of getting the "double championship", Tarzan suddenly officially announced the new team emblem.
From the effect point of view, Taishan's logo has basically not changed, the most important thing is that the English abbreviation of the club has been changed to "TSFC", the translation Chinese is Taishan Club, it should be said that this change is also acceptable to fans, after all, there is not much change from the visual, and it is also a good inheritance of the past tradition.
The Chinese Super League champion completed the adjustment of the team emblem in the simplest way, meeting the requirements of the Football Association, which is also in line with Taishan's low-key style of doing things. Next season, on top of the new team logo, Tarzan will add a five-pointed star symbolizing the championship.