Industry evaluation Xiaomi 12 series was officially released, the biggest surprise is not that Lei Jun changed the way the digital series played, but the Xiaomi 12 series directly spot sale. This is the first time in the history of Xiaomi's digital series that it has been sold out of stock, and there is no need to rush it on a regular basis like before.
At that time, the industry and netizens commented that Xiaomi did not play snapping, and other brands were still interested in playing? Sure enough, under the leadership of Xiaomi Mi 12, the newly released models are basically all in stock. For example: realme GT2 series spot, iQOO 9 series spot. This is if every top flagship release in 2021 must go through several rounds of rush to get it in stock, which is definitely a good thing for the industry for consumers this year. The new machine is released for sale, I want to buy whenever I want, no longer like before to time, set the alarm in advance to prepare, and even the whole family can finally grab one.
The rush is actually derived from the Xiaomi digital series, when the first generation of Xiaomi mobile phones turned out to be born, how difficult it is to buy one is to believe that friends who have experienced that era understand. Since then, the domestic smartphone industry has been like this for more than a decade, and each brand has begun to play the rush to buy the new machine release, and then play the timing of the sale. In the end, it is the consumer who suffers, and the treatment that should be God ends up with a grandson for a mobile phone. Now with the development of millet, the growth of volume and the growing voice in the supply chain, millet's production capacity will certainly not be produced in batches as before. Now Xiaomi has the ability to directly meet the needs of the market, and the sale is spot. Of course, Xiaomi does not do this, other brands...
In fact, this is also a progress in the industry, you look at people Apple, Samsung all the new machines on sale is spot, production capacity can not keep up with the time will tell you a few weeks to arrive, either you wait, or buy other brands of models. And our domestic production is not available when the production capacity is not available, few people play the full pre-sale, because there are many uncontrollable risks in the supply chain. I believe that in the future, the supply chain control of domestic mobile phones will become stronger and stronger, the market will become more and more mature, and it will always be said goodbye to the regular sale.