When it comes to the godfather-level big guys of the Internet, Lei Jun is definitely one of them, and he has a huge influence. At the age of knowing the destiny, Lei Jun entered the automotive industry in anxiety and fear, xiaomi cars face three major problems, what is going on?
1. The Godfather of the Internet?
Lei Jun, born in 1969, followed Qiu Bojun, the first generation of programmers in China, and served as the general manager of Kingsoft at the age of 29, leading Kingsoft to successfully go public. Subsequently, Lei Jun became an angel investor, investing in and incubating dozens of innovative enterprises such as Excellence Network, UC Youshi, YY Juju Times, Lakala, and Keniu. At the age of forty, Lei Jun founded Xiaomi, which is the top three in the world in the mobile phone industry, affecting the tide direction of China's manufacturing industry. Following the trend and flying with the wind, Lei Jun stepped on the wind outlet, leaving one deep imprint after another in the Field of China's Internet, and can be called the "Godfather of the Internet" level of the big man.
2. Lei Jun's anxiety?
Even if you are a big guy at the level of the godfather of the Internet, Lei Jun has his own anxiety. In the speech of the tenth anniversary of Xiaomi, Lei Jun bluntly said that the creation of Xiaomi is actually very anxious, and it is not safe to be late when it is smashed, not only anxious about many things, but also has a deep fear of entrepreneurship failure again. Ten years later, Lei Jun, who is already over 50 years old, announced that he would build a car, and once again faced this anxiety and fear. In this regard, Lei Jun once choked up: "This will be the last major entrepreneurial project in my life, and I am willing to bet all the accumulated achievements and reputation in my life to fight for Xiaomi Car." ”
The automotive industry is a heavy asset industry with large investment and slow returns, and it is ten thousand times more difficult to build a car than a mobile phone. There are many masters in the automotive industry, and xiaomi automobile, a latecomer, faces cruel market competition. Tesla, the leader of new energy vehicles, plays the role of the "big devil" and rides the dust; BYD is catching up in a big stride, and the annual sales of new energy are just around the corner; "Wei Xiaoli" is gradually entering a better state, and the product matrix is becoming more and more perfect; traditional multinational car companies such as Volkswagen have gradually completed the "elephant turn"; global giants such as Apple and Huawei have entered the game. There is very little time left for the latecomer Xiaomi car, can Lei Jun not be anxious?
3. Three problems of Xiaomi car?
The three major problems faced by Xiaomi Cars may make Lei Jun feel anxious and afraid. First of all, the time of day. New energy vehicles are indeed the outlet, but Xiaomi came in too late, leaving less time for Lei Jun. In many industries, when the penetration rate reaches 20%, the market enters the stage of industry reshuffle. The global new energy vehicle market is expected to reach a penetration rate of 20% in 2025, and China will exceed 20% in these two years. Xiaomi Auto will only be mass-produced in 2024 and delivered in 2025, just in the knockout stage of the industry's cruel competition. Xiaomi cars enter too late and do not have a time of day.
Second, technology. Even in the era of new energy vehicles, there is an electrification platform, and the research and development time of new cars has accelerated, but the core technology-driven logic of the automotive industry will not change. Although Xiaomi Automobile has carried out the layout of automobile upstream and downstream industries such as car manufacturing, chips, and power batteries through investment and equity investment methods such as "buying, buying and buying", as the core intelligent cockpit and automatic driving technology, it is related to the future competitiveness of Xiaomi automobile products, and it is difficult to immediately become its own by simply buying, buying and buying. The core technology of automobiles always needs time to develop, reserve and precipitate, and Xiaomi is very weak in this regard.
Finally, funding. As we all know, making cars is very expensive, and the money burning cycle is very long. Weilai and Xiaopeng have burned nearly 10 billion US dollars in the six or seven years since their establishment, but they still can't feel the threshold of profitability. When Lei Jun announced the car, he said that he planned to invest 10 billion US dollars in the next 10 years, and the first investment was 10 billion yuan. Compared to the same industry, this is far from enough. The scale of the smartphone industry continues to shrink, and Xiaomi's mobile phone business ranks among the top three in the world, and the space for expansion and development potential is already small. Without the continuous "blood transfusion" of Xiaomi mobile phones, building a car is like a castle in the air.