Just in 2022, car companies have opened a new round of competition. According to the New York Times, the 2022 International Consumer Electronics Show officially kicked off. This CES will adopt a combination of online and offline models, with a total of more than 2,300 exhibitors. Among them, the offline exhibition was held in Las Vegas, USA from January 5 to 7.
It is worth mentioning that although CES is known as the vane in the field of consumer electronics, it has become a stage for many automakers to "show muscle" in recent years. In order not to collide with CES, the Detroit Auto Show in North America said in 2018 that it had adjusted the annual show from January to June.
A number of car companies withdrew from the offline exhibition
According to the New York Times, Gary Shapiro, CEO of the Consumer Technology Association, said: "We will shorten CES 2022 to three days and develop comprehensive health measures for the safety of all attendees and participants." This year's CES requires attendees to be vaccinated, wear masks and provide nucleic acid test certificates. "As the world's most influential tech event, CES is firmly committed to being a gathering place to showcase the latest products and discuss 'how ultimately we can make our lives better,'" Shapiro said.
Despite this, a number of auto-related companies still decided to change the launch to online. BMW said it would transfer all planned media activities to a fully digital live broadcast room. Daimler also said that after consultation, it was decided to cancel the on-site event. Meanwhile, Waymo, a Google-owned self-driving company, said it would not participate in the offline show, citing growing concerns about the COVID-19 pandemic. In addition, Companies such as Volvo, Bosch Group, ZF, Magna International, Lidar company Velodyne Lidar, and autonomous driving technology companies Veoneer and Mobileye have all cancelled their offline participation.
However, according to the Consumer Technology Association, the number of vehicle technology-related exhibitors in CES 2022 increased by 12% compared to 2020 in terms of the overall number of exhibitors online and offline.
Sony establishes automotive company
At this year's CES show, the news of "Sony officially announced the car" attracted a lot of attention. According to Automotive News, Sony's chairman, president and CEO Kenichiro Yoshida announced at the CES show that sony group will set up a new company for pure electric vehicles , Sony Mobile.
At that time, at CES two years ago, Sony released the "Vision-S" series of models and unveiled the first sedan model, Vision-S 01, which caused a lot of attention in the industry.
At that time, the outside world thought that Sony would not really build a car, which was just a means of showing strength. However, after Kenichiro Yoshida announced the news of the new company, everyone knew that another "wolf" was coming.
After the news was released, some netizens joked: "If the purchase includes a free PS5, Sony can sell millions of cars." "It's a joke, but Sony does intend to carry entertainment in the car. Kenichiro Yoshida said: "Through 5G technology, high-speed, high-capacity and low-latency connectivity can be achieved between the in-vehicle system and the cloud. Vision-S will also evolve an entertainment space that includes gaming experiences and audio. ”
"Electric, intelligent driving" is still the theme
On the eve of the opening of CES, the Vision EQXX, a new all-electric concept car owned by Mercedes-Benz, took the lead in making its world debut. Conlinson, Chairman of the Board of Directors of Mercedes-Benz AG, said the Vision EQXX is touted as mercedes-Benz's most energy-efficient model ever.
According to reports, the car has excellent power and endurance system, and the wind resistance coefficient is only 0.17. The Vision EQXX concept also has a new battery pack with a range of more than 1,000km.
Mercedes-Benz's "old rival" BMW released a mass-produced electric model, the iX M60. As a high-performance version of BMW's electric flagship SUV iX, the iX M60 has a maximum power of more than 455kW, a peak torque of 1100Nm, 0-100km/h acceleration in just 3.8 seconds, and a WLTC cruising range of 575km. The car recently announced a suggested retail price in the Chinese market: 996,900 yuan.
In terms of autonomous driving, Intel's self-driving subsidiary Mobileye came up with the flagship self-driving chip EyeQ Ultra. Mobileye said that the EyeQ Ultra has a computing performance of 176 trillion times per second, which will compete with Tesla, Nvidia and Qualcomm in the field of high-end computing in-vehicle chips.
In addition, Nvidia also released an interactive AI based on the DRIVE Concierge , NVIDIA Omniverse Avatar. Omniverse Avatar combines speech AI, computer vision, natural semantic understanding, and search engines to precisely address speech needs, and Omniverse Avatar can also personalize every occupant of the vehicle. Drive Concierge is tightly integrated with DRIVE Chauffeur to provide low-latency, high-quality 360-degree 4D visualization services such as automatic parking spot search and valet parking. Using the "summon" function, drive Chauffeur can drive the vehicle to its side.