Hiroshi Lockheimer oversees all of Google's operating systems as senior vice president of platforms and ecosystems. In recent years, he has been critical of Apple's failure to support the RCS standard to make iOS information more interoperable with Android, and the latest bombardment of iMessage is the harshest ever.
The Android system leader and RCS supporter cited a Wall Street Journal article on Twitter today (January 10, local time) morning about iMessage's dominance in the "army of teens who text" and how this can cause young Android users to feel excluded when communicating with iOS users.
Lockheimer noted: "Apple's iMessage lock is a well-documented strategy. Using peer pressure and bullying as a way to sell products is insincere for a company that puts humanity and fairness at the heart of its marketing. The standards that exist today can solve this problem. ”
It is reported that Lockheimer's "well-documented" may refer to Apple's Phil Schiller said in 2016 that he transferred iMessage to the Android system, and software director Craig Federighi also said that the iMessage under the Android system is purely to remove the barrier of iPhone families equipping children with Android phones. Both comments came to light as part of the Apple and Epic lawsuits.
Lockheimer believes that Apple's decision not to support the Rich communications service standard is to protect the vendor lock-in effect of iMessage. RCS will modernize SMS/MMS with features like iMessage, including typing indicators with reading receipts, higher quality photos, sending via Wi-Fi/mobile data, and business messaging.
The Google executive hinted that with this support, there would be less pressure to get an iPhone, as messaging Or vice versa to Android users would become a more modern and comparable experience.
Over the past year, Google executives have encouraged Apple to adopt RCS and talked about the security consequences of not doing so for iOS, but today's comments are the harshest rhetoric to date. The phrase was already retweeted this morning by other Google executives and Android Twitter accounts.
