With the in-depth layout of traditional brands in the field of pure electric, BBA's respective electric vehicle products can already be seen in the market, even Jaguar Land Rover in the lineup of second-tier luxury brands has also launched I-PACE, and Volvo has set up a new brand Polestar to focus on high-performance electric vehicles.
Cadillac, as the sales king in the second-tier luxury brand fuel vehicle market, has not seen any action for a long time. Until the launch of the LYRIQ model in November 2021, it almost has a product pattern that subverts the luxury brand in the field of pure electricity, and the sales volume exceeds 5,000 units in the 30 days of pre-sale.
Pre-sale of 439,700 yuan adopts the direct sales model
At present, LYRIQ only opens pre-sale of the "rear-drive long endurance luxury edition" model, CLTC has a range of 650 kilometers, a pre-price of 439,700 yuan, a deposit of 1190 yuan, and the delivery time will be delivered in the order of order in 2022.
In order to stimulate sales during the pre-sale period, users of LYRIQ who ordered LYRIQ on April 30, 2022 can also get 10,000 kilometers and daily APP check-in to obtain public charging miles, according to the average price of 2 yuan and 1 kWh of charging piles on the market, LYRIQ runs about 7 kilometers per kWh, and these public charging miles are about 3,000 yuan. In addition, booked users can also choose one of the three colors of white, blue and red for free.
In terms of marketing methods, Cadillac has also adopted the popular pure electric vehicle model direct operation model, built a Cadillac IQ space for LYRIQ and subsequent pure electric models, and has established stores in the bustling business circles of Shanghai, Guangzhou, Shenzhen, Hangzhou and Nanjing.
Medium and large SUV is more than 5 meters long, but only 5 seats
Returning to the product itself, the Cadillac LYRIQ is positioned as a medium and large SUV with body dimensions of 5003mm long/ 1977mm wide/ 1637mm high, wheelbase 3094mm, and a four-door, five-seat layout. Such a size is the most competitive market for pure electric SUVs in China, and it has become competitors at different prices at the same level and with the Weilai ES8, ideal ONE and the newly launched BMW iX40.
What is more interesting is that the size of LYRIQ and the same door predecessor XT6 formed the same level of competition, perhaps Cadillac is also to avoid direct competition between the two, LYRIQ's seat layout is only 5 seats optional, of course, this is also related to the design of the hatchback shape, but this ultimately led to LYRIQ losing the hottest three-child market in the domestic medium and large SUV. The XT6 with the same size can change at will with 5/6/7 seats, including the Weilai ES8 and the ideal ONE, which are the main market for 6/7-seat models.
But this does not affect the actual space performance of LYRIQ, the rear legroom is extremely spacious, and the LYRIQ's hatchback angle is from the bottom edge of the trunk, without compressing the rear head space at all. Cadillac also claimed that LYRIQ has extremely comfortable seat materials and materials, and in fact, LYRIQ is indeed more spacious than the seats of the fuel flagship XT6 and CT6.
Extremely high comfort beyond the fuel XT6
When it comes to comfort, you have to take LYRIQ to benchmark with the XT6. At present, the "rear-drive long endurance deluxe version" pre-sale by LYRIQ should be a high/top model, the price is comparable to the XT6 top match after the discount, and the seat massage function of the LYRIQ configuration, the 26-color adjustable atmosphere light of the whole car and a number of adjustable seats with waist support, the XT6 or even the top matching body do not appear, even the AKG audio speaker equipped with LYRIQ is 5 more speakers than the BOSE equipped with XT6, of which 4 speakers are configured on the immersive headrest speaker. It is conceivable that the configuration cost of LYRIQ at the beginning of the design is higher than that of the XT6.
The basic electric vehicle technology configuration is readily available in LYRIQ, hidden door handles, 360 panoramic visual images, automatic parking, mobile phone remote control vehicles, mobile phone wireless charging, vehicle voice control, etc., the traditional technology configuration is almost fully equipped. But what really makes LYRIQ stand out and be proud of is its 3 core technology highlight configuration. Different from NIO's NOMI emotional voice, LYRIQ's highlight configuration can be described as a direct response to the fantasy that contemporary consumers expect from electric vehicles.
Three highlights of the technology configuration comparable to Tesla's advanced nature
LYRIQ eliminated the traditional dashboard and central control screen, replaced by a 33-inch curved OLED long continuous screen with a resolution of 9K, and the processor is equipped with Qualcomm's flagship 8155 chip, which is quite advanced in the current hardware and can maintain the mainstream configuration status for at least the next 3-5 years. In terms of software, the screen is divided into three control areas, namely the dashboard, the car machine control (air conditioning, lighting, etc.) and the entertainment interface. OTA upgrades are also indispensable, such a powerful hardware configuration, which also makes the future of the car upgrade more looking forward to.
For a long time, the self-driving system that is familiar to consumers is still led by Tesla, followed by Ford and BYD to engage in self-driving experiments, and then Baidu, Google and other Internet companies' self-driving gimmicks are more known to everyone.
In fact, Cadillac's super assisted driving system has long been successful in the top CT6, and it will have a better performance with higher hardware on LYRIQ. This super assisted driving system relies on high-precision maps and millimeter-wave radar and cameras, and the tripartite cooperation supports full-speed adaptive cruise, command lane change, etc. to achieve L2 level automatic driving assistance standards.
Finally, the LYRIQ body of this LED lighting system is powerful, different from the market through the headlights, LYRIQ front grille has a separate 58 LED tubes, Cadillac LOGO is also a separate dynamic illumination LED lights, front and rear LED headlights precision is also very high, the actual perception of the fluid welcome light system and LED day running lights Brightness is very fine and silky, looks quite advanced.
However, it should be noted that GM's Chevrolet, Buick, Cadillac in the field of fuel vehicles, for a long time the quality of the headlight system is criticized, led light strip aging and yellowing problems have appeared in several models, and a set of headlights casually replaced is thousands or even tens of thousands.
The rear drive acceleration of 6.9s mechanical base is good
At present, the "rear-drive long endurance deluxe edition" pre-sale by LYRIQ is a single-motor rear-drive model with a maximum power of 255kW, a maximum torque of 440 Nm, an acceleration of 6.9s per 100 km/h, and a top speed of 190 km/h. Such dynamic data is not competitive in the same level of market at the same price point, especially if the back-drive layout alone is a fatal flaw in the icy northern market.
However, from the trailer video of LYRIQ, it is known that a dual-motor four-wheel drive version will be launched in the follow-up, and the acceleration of 100 kilometers will be below 4.9s, so that the power of LYRIQ will be at the top level of the same level. To this end, Cadillac's chassis for the LYRIQ is given a high-level design, 20 inches 265 wide 50 flat explosion-proof tire specifications are rare, whether it is comfort or sportiness, this tire system is enough to cope with it, and this is also matched by a high specification of the front and rear five-link independent suspension.
CLTC 650 km FLE is difficult to recognize
In terms of batteries, LYRIQ is equipped with a ternary lithium battery pack with 95.7 kWh of electricity, and the specific supplier has not yet been announced, but since it is a domestic domestic model of SAIC-GM, it is almost a nail in the coffin to adopt the domestic leading lithium power plant. Such a huge battery pack is absolutely leading in the current market at the same price, which also makes LYRIQ's CLTC range reach more than 650 kilometers.
However, some users do not recognize the CLTC battery life standard. Because the current mainstream endurance calibration NEDC and WLTP test process is more stringent, NEDC will be test conditions divided into 4 urban areas and 1 suburb, WLTP is more victorious, not only the test is divided into low, medium, high, ultra-high speed four parts, but also air conditioning, idle power consumption is also included; and CLTC only considers low, medium and high speed three parts and ignores the power consumption of on-board electrical appliances, is the current NEDC / WLTP / CLTC / EPA four kinds of endurance calibration and the actual driving mileage of the most virtual one.
For example, before October 8, 2021, tesla Model 3 performance, the official website shows that the NEDC working condition endurance is 605 kilometers, and after changing to CLTC working conditions, it becomes 675 kilometers.
New electric platform Three electric technology advanced
The platform born of LYRIQ comes from GM's new UItium platform for electric vehicles, which is where Cadillac is proud of LYRIQ products. One of the most advanced aspects of the platform is the optimization of the electronic control system, reducing a large number of traditional physical wiring harness connections, the entire battery management system can be wirelessly linked, and the logic of the electronic control system can be optimized according to big data through OTA upgrades.
The second is the explosion-proof and flame-proof system of the battery pack, according to Cadillac, the compressive strength of the battery infrastructure of LYRIQ is 3 times that of the national standard, and at the same time, it can monitor the battery thermal runaway for 7 * 24 hours after the power outage, if a battery accident occurs, the explosion-proof valve at the rear of the battery pack will quickly cool down, and the fire blanket is designed to avoid the fire from pouring into the cockpit for the first time.
Finally: the product is advanced The material is thick
Throughout LYRIQ's entire product, it was a success. In the price range of 439,700, its configuration, whether it is a comfortable configuration or a technology configuration, has exceeded the fuel model at the same price, and even exceeded its own XT6 at the same price, in the face of the current stage of competitors, LYRIQ also has a cost-effective advantage. The fly in the ointment is that LYRIQ, as the latest pure electric product, has a very limited mileage, and the layout of the 5-seater is not friendly to medium and large SUV consumers.