Mentioning the most difficult car boss in 2021, there is No one li Shufu, Geely's sales stalled in the first half of the year, which was questioned by the market. However, Li Shufu was not afraid of wind and rain, led Geely to turn the tide out of the trough and achieve five consecutive championships, and Geely ushered in a moment of lying and earning.
1. Five consecutive championships?
Only six days after 2021, Geely can't wait to release the good news: once again with strong strength to win the independent sales crown, 2017-2021 for five consecutive years to win the annual sales champion of Chinese brand passenger cars. According to the data, Geely's cumulative sales in the past 2021 reached 1328029 vehicles, and the sales exceeded the million vehicle mark for five consecutive years. Under the background of the overall cold of the automobile market and the outbreak of the auto chip crisis this year, it is not easy for Geely to achieve such results. In fact, 2021 has been very hard for Geely.
2. Li Shufu out of the trough?
Geely won five consecutive championships, and the head li Shufu can finally breathe a sigh of relief, because last year he had a very difficult time, and he can be called "the most difficult car boss in 2021". According to the data of the Association, in the first month of the year last year, Geely soared 33% to 146,000 vehicles, but it did not expect that the sales of Chang'an, which returned from the king, doubled to 148,000 vehicles, surpassing Geely. Since then, Jili has been suppressed by Chang'an for many consecutive months and cannot turn over. In the first 10 months of last year, Geely's sales of 948,000 vehicles still lost to Chang'an's 955,000 vehicles. At the beginning of November, people were still doubting that Geely would most likely not be able to maintain the honor of selling the crown on its own.
At the same time, the new energy business has been blocked, and the extreme krypton with high hopes has also fallen into the storm of allocation reduction, and Li Shufu is simply anxious. However, the old jianghu Li Shufu did not panic, but calmly coped, leading Jili to stage a wonderful drama against the wind and overturning us according to his own rhythm and pace. Taking advantage of the last two months, Geely made great strides to catch up with Chang'an in terms of sales, and in November, achieved cumulative sales to catch up with Chang'an, and maintained this advantage until the end of the year, finally won the independent sales crown again, achieved five consecutive championships, defended the glory of Geely's "independent brother", and Li Shufu finally came out of the trough.
3. Is it time for Geely to lie and earn?
In fact, Li Shufu led Geely to do a big thing in 2021, from the 3.0 boutique car era to the 3.0 boutique car era, and went through the stage of simply relying on sales as a hero, and successfully completed the development trajectory from quantity to quality. For example, the most representative "China Star Series" has set a new benchmark for products at the same level, actively promoted the popularization of high-end products, and helped the Geely brand to continue to develop upwards. The total sales volume of China's star series models in 2021 exceeded 210,000 units, of which the flagship sedan Xingrui sold 130,000 units last year, and the medium and large SUV Xingyue L, which was listed for less than half a year, sold more than 50,000 units.
There is also the mainstay of its own high-end brand, Lynk & Co, which handed over a beautiful report card of 220,000 vehicles in 2021, an increase of 26% year-on-year, and sales once again hit a record high. In the four years since the launch of the first model, Lynk & Co has sold more than 600,000 vehicles, setting a record for the growth rate of the world's automobile brands. With excellent product strength, Lynk & Co products compete with imported and joint venture brands in the mainstream automobile market with an average selling price of 158,000 yuan, setting a new value height for China's high-end automobile brands.
In addition, Geely's new energy vehicle business has also come out of the trough, with sales of more than 100,000 vehicles in 2021. Moreover, Extreme Kr has also made great strides forward, products and services have been promoted at the same time, the Extreme Kr Universe has taken shape, and the first model ZEEKER 001 has become the focus of the industry. In summary, in addition to maintaining the momentum of the leader of the independent brother in terms of sales, Geely's achievements in product upgrading and brand upwards are more amazing, and the new energy vehicle business has also swept away the previous haze and ushered in a rainbow after the rain. Looking to the future, Geely has already occupied an absolute lead in overall strength, thus ushering in a moment of lying and earning.